5/3/20131
Cyrus Shepard
SEO, Brilliant Marketing, & Brand
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SEO
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Brilliant Marketing
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Brand
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BrandAll in 20 Minutes
Myth of the ‘Pure’ SEO6
We Launched a New Thing
Myth of the ‘Pure’ SEO7
Myth of the ‘Pure’ SEO
Myth of the ‘Pure’ SEO8
Links Earned Through Content = Marketing
Myth of the ‘Pure’ SEO9
TypicalContent Strategy
Looks Like This
(Yawn)
Myth of the ‘Pure’ SEO10
Or This (double yawn)
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We’re Only Missing One Thing...
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Characteristics of Linkable Content
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Characteristics of Linkable ContentMarketable
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Characteristics of Linkable Content
MarketableBrandable
Myth of the ‘Pure’ SEO17
1. Visibility
Myth of the ‘Pure’ SEO18Time at Top of Homepage
Myth of the ‘Pure’ SEO19
Highlight Top
Content
Myth of the ‘Pure’ SEO20
Rethink Your Archetecture
Myth of the ‘Pure’ SEO21
2. Emotional Engagement
Myth of the ‘Pure’ SEO22
High Arousal
Myth of the ‘Pure’ SEO23
AweA-holesAnger
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Awe!
Myth of the ‘Pure’ SEO25
http://www.flightradar24.com/
Whoa!
Myth of the ‘Pure’ SEO26
Myth of the ‘Pure’ SEO27
Anxiety
Myth of the ‘Pure’ SEO28
Anger!Top
ContentAnger!
Myth of the ‘Pure’ SEO29
Positive Emotions outshine NegativePositive Emotions outshine NegativeAbundance
Myth of the ‘Pure’ SEO30
Low Arousal: Sadness, Whining
Myth of the ‘Pure’ SEO31
3. Practical Utility
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Most of Mozis Practical but we incorporate other elements
Myth of the ‘Pure’ SEO33
4. Perceived Value
Myth of the ‘Pure’ SEO34
Author Fame
Myth of the ‘Pure’ SEO35
LENGTH
Myth of the ‘Pure’ SEO36
Design
Myth of the ‘Pure’ SEO37
Social Proof
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Brilliant Marketing
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
SEO?
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
SEO? Brand?
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Brilliant Marketing
1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value
SEO Brand
Myth of the ‘Pure’ SEO46
Data Only Gets YouSo Far
Myth of the ‘Pure’ SEO47
Rise to Awesome
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Thanks for watching!@cyrusshepard
