index
About the instructor?
I’m not A Teacher
Marketing Basics.
Digital marketing
How internet works?
why SEO is so important??
Google analytics and google trends.
SEO Ranking factors
SEO project Goals
Keyword Research
On-page
Link building.
Monitoring Results.
why SEO is so important??
What’s your search time daily??
First process in buyer cycle
It is cost-effective
Search engines grabbing more market share.
It is not going to stop working any time soon
SEO glossary
http://blog.hubspot.com/blog/tabid/6307/bid/6080/40-Essential-SEO-
Terms-Marketers-Should-Know-Glossary.aspx
SEO Project Goals
conversions ??
KPIs
1. Number and % of visits and sales from SEO.
2. Number and % of visits from non-brand search.
3. % of total search demand for selected target keyphrases.
4. Market share of visitors and rankings. [Advanced Web Ranking]
5. Average bounce from natural search compared to other channels
6. Average conversion rate for natural search compared to other channels
7. Average time in page from natural search compared to other channels
Keyword research
Brain storming [trends]
Search volumes [keyword palnner]
More Keywords Ideas
Competition analysis [keyword difficulty] [rank tracker]
Finalization
On-page optimization
URL
Title
Meta description
H1
Keyword targeting
Moz toolbar / SEO doctor /seo quak
What’s link building?
Link building is the process of acquiring links to a particular web page from another(external) web page through some kind of intentional activity.
Why??
Shouldn’t Google be able to figure out how amazing a piece of content is and not need to rely on links to show this content to their users? Ideally yes, they should. But the definition of amazing content is very subjective, human readers will disagree about content, so how can Google (which, remember, is basically a computer program) work it out? Google likes to find solutions by using data and scale, it lets data decide and then scale them.
Some techniques
Link re-configuration
Guest blogging.
Press release.
Article submissions
Forum or community marketing
Social sharing.
Directory submission
Case studies
Thanks
I wish you all the best in your new career path.Hussam Algaladi
Digital Marketing consultant
+201090733824
@helgaladi