Tools & Resources to Help You Kick Ass!
Jon Henshaw
Shortened URLs
http://hen.sh/awcase sensitive
Overview
• Educational Resources• Content Platforms• Conducting Research• Campaign Engagement• Monitoring Resources• Campaign Reporting
Educational Resources
• Market Motivehttp://hen.sh/4F
• SEO Bookhttp://hen.sh/4G
• SEO Dojohttp://hen.sh/4H
• SEOmozhttp://hen.sh/4I
• WebmasterWorldhttp://hen.sh/4J
Content Platforms
• WordPress– Thesis http://hen.sh/4K– Plugins
• Broken Link Checker http://hen.sh/4L• Headspace2 http://hen.sh/4M• Insights or Zemanta http://hen.sh/4N• Paginated Comments http://hen.sh/4O• RSS Footer http://hen.sh/4P• Thesis Openhook http://hen.sh/4Q• WassUp http://hen.sh/4R
Content Platforms
• Custom System– Dynamic– Templated
• GravityStream http://hen.sh/4S– Perfect if you’re in a world of suck– Add, change, tweak, replace
anything!– Search engine friendly
Conducting Research
• Competitors & Links– Linkscape http://hen.sh/4T– Majestic SEO http://hen.sh/4U– SEMRush http://hen.sh/4V
• Keyword Research– AdWords Research http://hen.sh/4W– SEMRush http://hen.sh/4V– Spyfu http://hen.sh/4X– WordStream http://hen.sh/4Y
Conducting Research
• Finding Sites– SEO Book Hub Finder http://hen.sh/4Z– Google Adplanner http://hen.sh/50– Google Social Graph http://hen.sh/51– OpenCalais http://hen.sh/52
Campaign Engagement
• Content Ideas– Keyword Research!– Facebook Lexicon http://hen.sh/53– Google Trends http://hen.sh/54
• Content Writing– Craigslist http://hen.sh/55– Elance http://hen.sh/56– Textbrokers http://hen.sh/57
Campaign Engagement
• Social Networking Accounts– KnowEm http://hen.sh/58
• Where and What?– Hubspot http://hen.sh/59– LotusJump http://hen.sh/5a– Plug in SEO http://hen.sh/5b
Campaign Engagement
• Social Submission– SocialMarker http://hen.sh/5c– Social Poster http://hen.sh/5d– OnlyWire http://hen.sh/5e
• Forum Threads– Omgili http://hen.sh/5f– BoardReader http://hen.sh/5g– BoardTracker http://hen.sh/5h
Campaign Engagement
• Link / Contact Management– BuzzStream http://hen.sh/5i– Raven http://hen.sh/5j
Social Monitors
• BrandsEye http://hen.sh/5k
• Filterbox http://hen.sh/5l
• SocialMention http://hen.sh/5m
• WhosTalkin http://hen.sh/5n
Site Monitors
• Real-Time– Mint http://hen.sh/5o– Woopra http://hen.sh/5p
• Conversions– Google Analytics (Goals)
http://hen.sh/5q– Raven (comparing link building
campaign with conversions)http://hen.sh/5r
Campaign Reporting
• Blood, Sweat and Excel• AnalyticsView http://hen.sh/5s
• Raven’s Reporting Enginehttp://hen.sh/5t
Keep a Lookout for
• GetListed.org http://hen.sh/5u
• InLinks Futureshttp://hen.sh/5u
• Ads Spy http://hen.sh/5v
Social Me
• twitter.com/RavenJon• facebook.com/henshaw• linkedin.com/in/jonhenshaw• [email protected]