EVERGREEN CONTENT IS:Any SEO content that remains relevant & useful for your site visitors indefinitely. Sounds simple, right?
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IT’S BUILT TO LAST.Today I’m going to teach you how evergreen content can drive major organic traffic to your site over a long period of time.
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IT’S AUTHORITATIVE. It’s like the smartest person in the room. Everyone listens and writes down notes.
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THEY’RE DRIVING ORGANIC TRAFFICThese are ranking for some difficult terms. To win in a high-traffic & high-competition area, they’ve invested in deep, well researched and targeted content.
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THEY’RE BUILDING AUTHORITYAs long as this content remains a valuable resource, it will continue to build authority through growth of natural links as others reference it.
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THEY’RE BUILDING 10X CONTENTOver time, this content yields outsized results compared to the investment they’ve put into it.
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WRITE FOR THE SEARCHER. Who is searching for this? What knowledge are they looking for? Write for that person alone.
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DESIGN WITH THE FUNNEL IN MIND. You should know exactly what persona you’re writing for, at what stage in their journey. Know the action you want them to take.
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BE SUPER OPINIONATED. You’re building a resource. Turn this into a thought leadership and branding excercise. Flex your expertise.
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MEASURE! OMG PLZ MEASURE. These are special pieces of content. In addition to your typical conversion measurement, go deeper and measure how people interact with it.
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THINK ABOUT ARCHITECTURE & LINKING. If successful, this page will develop a lot of authority. Spend it wisely.
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LET’S BE REAL. You’re already doing this to some degree. ’Evergreen’ is marketing slang that describes content you’ve already produced.
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BUT NOW THAT YOU KNOW…You might ask yourself: should I be using my time to build long-lasting and super targeted evergreen content instead of blogging?
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