Affiliate 2.0:New Distribution ValueUsing Search & More
A discussion moderated by:Jeff Molander
Featuring:Barbara Coll, Webmama Inc.Jeff Ferguson, NapsterLee Gientke, OrangeSoda, Inc.Kristopher Jones, Pepperjam
Jeff MolanderCEO
Goals• Talk Strategy
• Address wider Growth challenges
• Develop a “To Do” List – Advertisers, affiliates, networks, etc.
Critical Questions• Why are advertisers Investing LESS?
• What Value Perceptions drive decision-making?– Repeat customers (coupon & incentive sites)– Prospecting (search, email, other)– Competitive issues
• What makes a “Good Affiliate”?
Why are advertisers investing less?
What Value Perceptions Drive Decision-Making?
What Value Perceptions Drive Decision-Making?
Market Maturation &Value Perception
• What value have and do affiliates provide?
• New customers v. repeat customers
• The definition of affiliate marketing
What Makes a “Good Affiliate?”What Makes a “Good Affiliate?”
Let’s Discuss…Let’s Discuss…