Research! (Oh My…)Twitter is to Virility As SEO is To PPC
www.aimClearBlog.com
Use PPC For SEO Multivariate Testing?
• PPC Moves Much Faster & Is Precise/Controllable• Prove Funnels, Conversion, Design, etc…• Validates Marketer’s Instincts• Then Turn Off PPC…or Not.
Matthew Inman @ Some Other Conference “Auditing Sleazy Linkbait”
BUZZER! Incredible Tool To Prove Marketing Messages!
• Twitter Gets Faster Feedback Than Blogs
• Prove Ideas, Virulence, Messages, etc…• Validates Marketer’s Instincts
• Use the Idea…or Not
• Massive Research Tool
TweetDeck For Stunning Demographic Filtering
Publishing “Properly” Means Input Content to Grid
• Intersection of CMS & Social Media
• CMS Feeds, Been Important For Years• “Blog, WordPress, etc…”
• Now Pre-Wire Powerful “Personal Distribution Networks”
• Touch Millions of Users Quickly
Auto Push to Twitter Accounts
Wire Up Facebook Accounts Subscribe to Feed (Pull)
Great Marketing Starts with Your Team Members
• Inside Out Strategy• Audit Inner Corporate Marketing Team• Identify Insiders ALREADY Active
• Push to Twitter & Pull Into Facebook
• Expand “Inner Circle”• Give Them Great Reasons To Care
Do The Math
• 5000 “Friends” (First Degree of Separation)
• New Metric = Social Impressions
Second Degree of Separation
• Each With Average 500 Friends• 2.5 Million Potential Social Impressions
– Any Single User Could Break Your Server
Crappy Sock Puppets Are Dead! Long Live Professional Avatars
• Actual Engaged Ambassadors
• No Fake LinkedIn or Facebook “People”
• Pseudonyms Make Business Sense Sometimes
• Don’t Be a Candy Ass
Be Authentic & Incredibly Holistic, Using Your Actual Name or Not
Social Media Won’t Help Make Friends If You’re Not Likeable
Don’t Be a Dick!
