1Copyright © 2017 Mahindra & Mahindra Ltd. All rights reserved.
Dr. Pawan Goenka24 March 2017
shift@mahindra
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Tractors
Implements
Tractors
Farm Machinery
Agri BusinessFarming 3.0
UVs UV / CUV
Small CVs
Heavy CVsMobility Play
PresentPast Future
Solutions II Experience II
Purpose
Product II Cost II Reach
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Farming 3.0
• M&A
• Manufacturing footprint
• R&D Network
• Brand & Sales Infrastructure
Globalisation
• Smart Farm Machinery
• Micro Irrigation
• Precision Farming
• Digital Platforms
• Partnering Stakeholders
Mobility Play
• Clean
• Convenient
• Connected
• Clever
• Cost effective
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EV Ecosystem
CV Ecosystem
PV Ecosystem
Clean
Connected
Clever Cost effective
Convenient
MOBILITY
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PV Ecosystem - Live Young Live Free
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CV Ecosystem - Takdeer Badal De
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Technologies for Tomorrow
Powertrain Safety, Assisted Driving Infotainment, Connected Car
EV,Plug –in HybridHydrogen
Full Range of Gasoline & CNG Powertrains
Euro 6 and BS 6
Bharat New Vehicle Safety Assessment Program (BNVSAP)
Apple Car Play
Ecosense
Android AutoIntelligent & Assisted Driving
Cross Traffic Alert
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Tractors and Farm Machinery
New Business Models / ServicesTractors Farm Machinery
96%
4%
Dec ‘15
70%
30%
Domestic International
F17 (E)
63%
37%
85%
15%
50%50%
79%
20%1%
F19 (E)
Product
Mix
Geography
Mix
Aspire to be a truly global, Tractor and full line Farm Machinery business
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Farming 3.0Smart Farm Machinery
(Driverless Tractors, Drones, IoT)
Micro Irrigation
Digital Platforms
(Knowledge, Market Access)
Custom Hiring
Partnering Stakeholders
1.
2.
3.
4.
5.
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Five - Billion Dollar potential businesses
Agri Farm Machinery Africa MUSA PTD
Pursuing Growth Opportunities
$ 130 mn $ 60 mn $ 60 mn $ 500 mn $ 175 mn
Note: Figures indicate F16 business size
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3,900
63,300
2003 2016 2021
Global Volume (Vehicles + Tractors)
129
889
2003 2016 2021
7
226
2003 2016 2021
Volume outside India (Vehicles + Tractors) Total Revenue (Rscrs)
1.9%
4.7%
2003 2016
R&D Spend as % of Revenue
74
1,938
2003 2016
Investment in R&D and PD (Rscrs)
1
173
2003 2016
Patent Applications
16x
26x
X 1000
29x7x
Data for M&M Ltd.
X 1000
Data for AFS Group Data for AFS Group
Data for M&M Ltd. Data for M&M Ltd.
Data for AFS Group
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