“Shoestrings”Chartered Institute of Marketing
#CIMTMIG
Steve RevillJanuary 18th 2012
(Video from the event can be found on the CIM TMIG YouTube Channel: http://www.youtube.com/watch?v=2hZQ_PBnD8M&feature=g-all-u&context=G258b6e9FAAAAAAAAAAA )
Shoestrings model
Out-think
Out-there
Out-shine
Out think
• Have an opinion- demonstrate TRUE Thought Leadership
• Use brain power exclusively to solve customer problems
• Build in product usability and usefulness from the outset
Who does this well?
www.cebr.com
Out there
• Plan your key messages, how you will take them to market and when (1-7-30-4-2-1)
• Make sure your business has 2 ears and 1 mouth – and uses them in proportion
• Get out more!
Who does this well?
Out shine
• Be human- and humane• Develop an obsession with delighting your
customer• And the winner is…
Who does this well?
Shoestrings
Out Think
• Have an opinion• Applied brain power• Usefulness as standard
Out There
• Content marketing• 2 ears, 1 mouth• Get out more!
Out Shine
• Be human• Customer delight• Awards
