D A T I T L E E T CD A N N Y A L P E R T E X E C U T I V E P R O D U C E R , S E E 3
M I C H A E L H O F F M A N , C E O , S E E 3
About See3
See3 produces compelling content. Paired with creative strategy, we develop online campaigns that tell your story to
drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
F*@KWhat the
Storytelling?is
When storytelling starts
to mean everything
it begins to mean nothing
+ =
H T T P : / / S T O P T H E C H O D D Y . O R G /
So why the obsession with storytelling ? Why now? Is it that now we all have the power to tell stories?
Do we all really have a story worth
telling?DISCUSSION
What makes a story worth telling?
There are
NO RULES TO STORYTELLING
There are some directions you can go that work
FINDING YOUR STORY:
What makes you
LOOK AROUND
lean forward?
MAKING YOUR STORY WORK
WHO ARE YOU TRYING TO REACH?
Clear understanding of who you’re trying to reach – your audience is specific,
there’s no such thing as a general public
WHAT ARE YOU SAYING?
A clear message – you know exactly what you’re trying to say to them. You are
saying it in the clearest way possible
WHAT DO YOU WANT THEM TO DO?
A clear call to action – you know exactly what you want them to do
D O G O O D E R A W A R D S
KEEPIT
SIMPLE
+ ASPIRATION CREATE IDENTIFICATION
W I D E P T O F C H I L D R E N A N D F A M I L I E S : F O S T E R P A R E N T S
ACTIONINSPIRE
P R O T E C T O U R D E F E N D E R S
P R O T E C T O U R D E F E N D E R S : A C T I O N P A G E
MAKE IT PERSONAL
C Y S T I C F I B R O S I S F O U N D A T I O N
MAKE ‘EM LAUGH. MAKE ‘EM CRY.
Oh no?!
Hahaha!
W I N N I P E G H U M A N E S O C I E T Y
MAKE IT AUTHENTIC.
BE THE MOON
connect
TO THE ZEITGEIST
Take the audience someplace they can’t go on their own . . .
and bring them back changed.
Find your
voice
BE BRAVE
BE BOLD
BE REAL
BE PROLIFIC
A story that invites the viewer to open a door to
new awareness, insight and responsiveness
is a story worth telling.
<Session Title Here>#12NTCvideo
Danny Alpert Michael Hoffman
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
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