Preview • Creative:
ONE card for all your spending
• Performance:Combines mobile currency, convenience, security and benefits / discounts / coupons / maps (?)
• Business Model:Datamining, advertising, merchant commission, user fees
• Technical:One Card + PIN / signature / fingerprint (?)
Possibilities
• SimplySmart Watch with smart chip and reader
• Portable card reader, may be it can receive RF from the stores.....and beep (like a pager) when you are close to a store that has some discounts or coupon offerings......
• Also, you may download the coupons from the web via the reader to SimplySmart and then use it as you go....since WiFi is becoming popular in hk...
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Advantages
• Fast Transactions
• Credit Card Processing
• Customer Tracking
• Advanced Reporting
• Multi-Store & Web Portal Access
• Barcode Express Included
Security
• secure web site • card with finger print
reading technology at all the stores
• Card reader machines that will be provided to the retailers
• security, privacy and implementation
Web Page
• description • secure web site • 1) Manage the cards which are
connected to the SimplySmart card.2) Limit the amount of money which can be used for each one of the cards at a given period of time.3) Set required notification (for example , an SMS every time there is a purchase of more than X amount of money)
Companies will advertise their product/services and the users may get coupons.