We pave the way-you get the access.
SIPPO Swiss Import Promotion Programme
SIPPO Swiss Import Promotion Programme
Seminar for ExportersHotel Zira, Belgrade, 18 October 2011
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Switzerland at a Glance.
Surface area: 41’285 km2
Dimensions: North-South 220 km East-West 348 km
Capital: Berne
Population: About 7.7 million
Languages: German - 64% French - 20%Italian - 6% Rhaeto-Rumantsch - 0.5%
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Switzerland at a Glance - Key Figures.
2008 2009p 2010pGDP in billion CHF 545 535 550
GDP growth 2.1% -1.9% 2.7%
Unemployment rate 2.6% 3.7% 3.9%
Imports in billion CHF 186.9 160.2 174
Exports in billion CHF 206.3 180.5 193.5
Source: Swiss Statistics
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Switzerland is primarily a service economy: 72% of the workforce are employed in the tertiary sector (services), 24% in the secondary sector (industry) and 4% in the primary sector (farming).
The main service sector industries are insurance, banking, trade and commerce, and tourism.
The secondary sector is dominated by the machinery, electronics, metals and chemical/pharmaceutical industries.
More than 99% of all registered companies in Switzerland are SMEs, and employ two-thirds of the total workforce.
The Swiss economy is strongly geared towards exports – approximately half of Switzerland’s GDP is generated from the export of goods and services.
Switzerland at a Glance – Economy.
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Switzerland at a Glance – Economy.
Main exports are chemicals, machinery, electronics, precision instruments, watches and jewellery.
Main imports: chemicals, machinery, electronics and equipment, metals, precision instruments, watches and jewellery, vehicles, agriculture and forestry products, and textiles, clothing
Main partner – EU27 - 59% of exports and 79% of imports (in 2010).
Germany has traditionally been Switzerland’s most important buyer and also supplier, while Italy and France are its second and third most important suppliers.
The US is Switzerland’s second largest customer, followed by Italy and France.
Transition countries account for nearly 6% of exports, and 5.2% of imports.
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Foreign Trade: the Key Goods.
Imports (CHF mil.)
Exports (CHF mil.)
2008 2009 2008 2009Agricultural and forestry products
14‘199 13‘306 8‘455 8‘262
Textilles, clothing, footwear
10‘040 9‘042 4‘468 3‘688
Chemicals 38‘272 34‘964 71‘918 71‘771Metals 18‘089 12‘323 15‘276 10‘489Machinery, electronics 35‘611 29‘250 43‘806 33‘741Vehicles 16‘750 14‘961 6‘094 5‘343Instruments and watches 15‘139 15‘378 37‘988 32‘407
Source: Swiss Statistics
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Foreign Trade: Main Partners in 2010.Country Export (in CHF million) Import (in CHF million)
Industrial countries 145‘069.6 150‘537.2
European 114‘032.7 138‘015.8
EU 27 113‘268.8 137‘666.3
Germany 37‘780 57‘266.6
France 15‘144.1 15‘218.7
Italy 15‘546.9 18‘366.6
EFTA 763.9 349.6
Non-European 31‘036.9 12‘521.4
USA 19‘478.3 8‘154
Transition countries 11‘380.9 9‘030.8
Emerging economies 21‘143.6 6‘722
Developing countries 15‘885.7 7‘700.9Source: Swiss Statistics
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Foreign Trade: Balkan Countries
Export 2009
Mil. CHF
Export 2010
Mil. CHF
Import 2009
Mil. CHF
Import 2010
Mil. CHFCroatia 255 226 97 91Bosnia and Herzegovina 63 61 27 29Macedonia
54 47 21 22Montenegro 15 14 0 0Serbia 219 179 51 66Kosovo 31 24 1 2Albania 40 34 2 3
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Exports: Switzerland – Serbia 2010 (Source: www.osec.ch)
Exports from Switzerland 2010 CHFChemicals and associated products 110'578'231
Machinery, units, electronics 23'821'932
Precision instruments, watches and jewellery 15'534'433
Metals 7'328'368
Leather, rubber, plastics 6'221'654
Vehicles 3'495'891
Paper, stationery and graphic products 3'174'191
Agricultural and forestry products, fishery 3'134'722
Stone and soils 1'948'085
Furnishings, toys, etc. 1'589'546
Energy sources 1'425'786
Textiles, clothes, shoes 1'048'999
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Imports: Switzerland – Serbia 2010 (Source: www.osec.ch)
Imports to Switzerland 2010 CHFMetals 25'734'617
Agricultural and forestry products, fishery 12'515'925
Machinery, units, electronics 9'946'158
Furnishings, toys, etc. 5'881'179
Chemicals and associated products 3'450'396
Leather, rubber, plastics 2'545'713
Textiles, clothes, shoes 2'356'545
Precision instruments, watches and jewellery 1'305'648
Paper, stationery and graphic products 1'063'529
Stone and soils 695'199
Vehicles 442'146
Works of art and antiques 77'229
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Objective:
To promote market access for SME products suitable for export to Switzerland and European markets and establish contacts between European buyers and producers from our partner countries.
•The Swiss Import Promotion Programme SIPPO is a mandate of the State Secretariat of Economic Affairs SECO.•The mandate is being carried out by Osec for the period 2008 - 2011.
SIPPO Swiss Import Promotion Programme
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Organigramm Osec – www.osec.ch
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CEO Sekretariate
Märkte & Beratung Auslandpromotion Kommunikation & Marketing Business Support
Region IMEA Development Services Kommunikation RW / Controlling
Region Europa Messen Marktbearbeitung Human Resources
Region Asia & Pazifik Location Promotion E-Business Sourcing & Services
Region Amerika Strategische Projekte & IT
Geschäftsstelle Lugano
Geschäftsstelle Lausanne
Beratung
Export Development
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Programs - Projects
Offeremerging markets /
markets in transition
DemandSwitzerland / European Union
We want to support the countries in transition and developing countries to cost efficiently and effectively
increase their participation in the world market
Implementation & Statement.
SIPPO Team.
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SIPPO Project Assistants
Rita Stupf
Christian Bernet
Eve Bächtold
MichaelBachmann
Mirjam Moine
NicolaBarak
CynthiaWiesner
Constantin Kostyal
SabineHahn-Fornet
SIPPO Project Managers
Head DS
Monika Geissberger
Pirmin Aregger
FabienneMüller
Administration/Coordinators
Apprentice
Angela Baumann
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SIPPO Countries.
The SIPPO project management teams are supported by approximately 20 external consultants
• Columbia, Peru
• Ghana, South Africa, Egypt
• Albania, BIH, Serbia, Republic of Macedonia, Kosovo, Montenegro, Ukraine
• Indonesia, Vietnam
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Partners & Networks.
• SEC network• SECO• ITC• UNIDO and other UN organizations• CBI• National Export Promotion Agencies• Sector associations in Switzerland and partner countries• Local SIPPO representatives• SDC coordination offices• Swiss NGO’s (Helvetas, Intercooperation, Swisscontact)• Swiss Embassies• Swiss Business Hubs• Trade Associations
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Branches of Activities.Food Sector: • Fruits and vegetables• Fish and seafood• Natural ingredients• Organic productsNon-Food Sector:• Garments• Home textiles• Home and garden furniture• Handicrafts• JewelleryTechnical Sector:• Software applications• Timber for industrial purposes• Metal processing, machine building, electro technical componentsSustainable and Fair Tourism
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The Approach.
The program creates opportunities by accompanying companies during 3 years through the following process:
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Services.
• SIPPO informs exporters from emerging markets about market potential in the EU and Switzerland
• SIPPO provides practical, industry-specific marketing and product training for SMEs in emerging markets
• SIPPO helps selected companies from emerging markets to export to Switzerland and the EU
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Information services.
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• Sector studies & branch overviews• Fashion forecasts• Export Manual (CBI & SIPPO cooperation)• SIPPO Newsletter• Success stories
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Information for the importers
• SIPPO Newsletter http://www.sippo.ch/internet/osec/en/home/import/nl.html
• Market Place http://www.sippo.ch/internet/osec/en/home/import/market.html- Exporters‘ Directory- Country and sector specified directorieshttp://www.sippo.ch/b2bB2B Online Directories - Exhibitor Catalogues
• New-Markets – New Opportunities
Information services. www.sippo.ch
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Organic Branch Overviewhttp://exdima.sippo.ch/World_Herbs_New/
Natural ingredients for food, pharma & cosmeticshttp://exdima.sippo.ch/SIPPO_NaturalWorld.html
Fruits and vegetables, oils and herbs and mushrooms in Macedoniahttp://exdima.sippo.ch/MK_Food_2/index.html
Clothing and textile industry in Macedonia
‹http://exdima.sippo.ch/textile_mk.htmlGarment and Textile Industry in Serbiahttp://www.sippo.ch/internet/osec/en/home/import/publications/nonfood.-ContentSlot-14500-ItemList-28575-File.File.pdf/pub_nonfood_rs08.pdf
B2B Online Directories.
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Furniture and wood processing in Macedonia NEW UPDATE‹http://exdima.sippo.ch/MK_Wood/SIPPO_MKWOOD.html›
Wood-based industry in Serbia‹http://www.pks.co.yu/wed›
Bosnia Wood Processing‹http://exdima.sippo.ch/Bosnia›
Export directory of region Šumadija and Pomoravlje, Serbia‹http://exdima.sippo.ch/Serbia/SIPPO_SERBIA.html›
Export directory of Serbia‹http://exdima.sippo.ch/serbiavaljevo/
B2B Online Directories.
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Information services.
Information for the exportersExporting Switzerland & EuropeMarket SurveysFrom Contacts to Contracts
Publicationshttp://www.sippo.ch/internet/osec/en/home/import/publications.html
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Information services - Publications.
SIPPO GeneralExport ManualFrom Contacts to Contracts SIPPO Flyer
FoodStandardsAgricultural Standards BookNatural ingredientsMarket Overview on Natural IngredientsBranch Overview on Medicinal Aromatic Plants and MushroomsManual for Sustainable Wild CollectionCollectors Manual and Plant Monographs for Bosnia HerzegovinaMonographes for MushroomsOrganic food productsThe Organic Market in Europe NEW EDITIONMarket Overview on Coffee, Cocoa and TeaGuide for Organic Fruits and Vegetabls from the TropicsTraining Manual for Organic Agriculture in the Arid and Semiarid TropicsFish and seafood‹EU Market Access & Eco-Labelling for Fishery and Aquaculture Products›Improving aquaculture practices in smallholder shrimp farming Guide to Traceability within the Fish IndustryGuide to Seafood Hygiene ManagementGuide to Packaging TechnologyOther agricultural productsMarket Overview on Fruits and Vegetables
Non-FoodOuterwear EUGarment and Textile Industry in Serbia
New Markets - New OpportunitiesAlpaca and Pima in Peru and Bolivia (New Edition)Bead, Brass and Jewellery Industry in GhanaTextile Industry in Macedonia
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Information services.
Information for the exportershttp://www.sippo.ch/internet/osec/en/home/about_us/cug.html Fashion Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_fashionforecast.html Jewellery Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/cug_jewforecast.html Home Textile Forecasthttp://www.sippo.ch/internet/osec/en/home/about_us/cug/Home_Textiles_Forecast.html Furniture Trend Bookhttp://www.sippo.ch/internet/osec/en/home/about_us/cug/furniture_trendbook.html
Matchmaking services.
Match making activities
Buying Missions
Selling MissionsTrade fairs
Direct Business Partner search
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Technical assistance, Individual Consulting Sessions
Workshops and Seminars
Export Marketing Quality ManagementTrends & Design Norms and StandardsProduct Development
Consulting & Training.
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SIPPO Projects – Food Sector.
Fresh Fruits and Vegetables
Fruit Logistica fair, Berlin, Germany
Natural Ingredients
Health Ingredients / Food Ingredients fairVitafoods fair, Geneva, Switzerland
Organic Products
Biofach fair, February 2011, Nuremberg, Germany
-Workshops on GlobalGAP; Organic Certification; Manuals, etc.
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SIPPO Contact PlatformSIPPO is acting as a contact mediator for Swiss- / EU importers and producers from developing countries and countries in transition. SIPPO is offering to EU importers a service in form of a sourcing-platform with a large pool of producers from Albania, Macedonia, Serbia, Indonesia and Vietnam. SIPPO already introduced the contact platform to the Swiss and EU importers at the GLOBAL FASHION in 2005 and since 2006 at the CPD fair for garments in Dusseldorf twice a year. A team of 3 consultants as well as the project management support producers to establish long term business relations. On demand, SIPPO connect selected producers to interested EU-importers and provides brochures about the textile- and clothing industry from the promoted countries and hand out detailed information from all selected companies.
Brochure - New Markets New Opportunities- To promote selected countries as a production place; promote the textile and garments industry, and the companies
CPD fair, Dusseldorf, Germany- SIPPO represents companies from the selected countries
Direct Contacts / Buyer Mission
Fashion & Trend Forecast
SIPPO Projects – Garments Sector.
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SIPPO Projects – Home and Garden Furniture Sector.
SPOGA Garden furniture, Cologne, Germany
IMM furniture fair, Cologne, Germany
SIPPO Projects – Handicrafts.
Ambiente fair, Frankfurt, Germany
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SIPPO Projects – Technical Sector.
Software applications
CeBIT fair, Hannover, Germany
Metal Processing, Metal Working
Hannover fair, Hannover, Germany
MIDEST fair, Paris, France
Timber for Industrial Use
Interzum fair, Cologne, Germany
Swissbau fair, Basel, Switzerland
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Impressions.
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Impressions.
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Impressions.
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Contact us.
• a) SIPPO Office in Skopje:Natalija Puntevska SIPPO Representative Macedonia, Albania and SerbiaEmbassy of SwitzerlandMaksim Gorki 19 MK-1000 Skopje Tel: +389 (0)2 310 33 50 / +389 (0)2 310 33 55 Fax: +389 (0)2 310 33 41 Email: [email protected]
• b) Head office in ZurichOsec, SIPPO Swiss Import Promotion ProgrammeStampfenbachstrasse 85, P.O.Box 2407CH-8021 ZürichTel: +41 44 365 51 51Fax: + 41 44 365 52 02Email: [email protected] hotline: +41 44 365 53 91
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