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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to ataordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
0ore%ord
Cha"ter 1
2ite Promotion3asis
Cha"ter 2
4se5iretories
Cha"ter /
6eta Ta&s And 7e'%ords
Cha"ter 8
3uild -eader Lo'alt'
Cha"ter 9
6a,e The 2ite Eas' To Navi&ate And 4se Color
Ps'holo&'
Cha"ter :
3uild Lin,s
Cha"ter ;
Create And Promote A 2eries 0or -eturn
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0ore%ord
Gettin& a %ebsite u" and runnin& is not too di##iult to do but
ensurin& it is done "ro"erl' in order to o"timi+e tra##i interest is the
,e' to a &ood "ostin&( This is %here the "romotion o# the site omes
in onl' seond to that atual site desi&n and ontent( Get all the in#o
'ou need here(
2ite Promotion 2uess
To" Ti"s To .our ite Promotion
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Cha"ter 12ite Promotion 3asis
'no"sis
@ere are some "oints to onsider i# one %ants to "romote a %ebsite to
ensure o"timum results
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The 3asis
Puttin& in some thou&ht and e##ort is one o# the #irst thin&s the
individual should be "re"ared to do in the uest to "romote his or her
site( 0ailin& to s"end time in this area at the ver' onset o# the %hole
e>erise ould "rove to be "oor deision ma,in&(
4nderstandin& and ae"tin& that the "roess ta,es time and is an
on&oin& e>erise is im"ortant too( ourin& #or in#ormation and ti"s
that are urrent on "romotional methods should be done "eriodiall'(
ellin& somethin& that ever'one else is sellin& ma' not be the best
business endeavor to underta,e(
It %ould be better to hoose an element that has ver' little or no
om"etition at all and allo% the searh en&ines to do %hat the' do
best %hih is onnet interested "arties e##etivel' and ui,l'(
5esi&nin& sites that %or, "ro"erl' and e##iientl' is another "oint to
onsider( )hen the "ros"et is at the intended site$ there is nothin&
%orse that enounterin& on#usin& and misleadin& ontent(
Contents o# this nature %ill onl' end u" &ivin& the "ros"et a ne&ative
e>"eriene and #orin& them to leave the site out o# #rustration(
6a,in& sure the ri&ht ,e'%ords are used and submittin& the site to
ma*or searh en&ines is a &reat and e##etive "romotional tati(
4se a om"rehensive automated submission tool that an "ro"erl'
"romote the site at all ma*or searh en&ine "lat#orms( Ensurin& the
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ontent material is &ood and aurate %ill also hel" to boost the
"romotional an&le o# the e>erise(
Cha"ter 24se 5iretories
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'no"sis
Promotin& a %ebsite is im"ortant to ensure the tra##i #lo% to the site
is bein& o"timi+ed at all times( There#ore %ebsite "romotion is an
essential "art o# havin& and ,ee"in& a site relevant and suess#ul(
5iretories
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One %a' o# e##etivel' doin& this is %ith the use o# lin, diretories
%hih ome in the #orm o# %ebsite diretories or artile diretories(
These tools o##er a lot o# advanta&es and are %ell %orth the e##ortto inor"orate into the %ebsite$ as the' hel" to elevate and im"rove
the searh en&ine listin& onstantl'(
The usual ourse o# ation a#ter a site is launh %ould t'"iall' be
the searh en&ine s"iders &oin& to %or, ruisin& the site #or the
relevant "oints that usuall' a##et the eventual ran,in&s &iven(
The inde>in& and listin& results #rom these visits are then used to
#ailitate the ran,in& e>erise( Providin& as muh assistane as
"ossible to these s"iders %ould be an advanta&e$ hene the use o#
diretor' lin,s %hih %ill lead them strai&ht to the individuals
%eb"a&e(
ome lin, diretories or artile diretories use the Dno #ollo% ta&s
%hih attributes to a share o# the Goo&le Pa&e an, o# the %eb"a&e
%here the site or artile is "ublished %hile others %ill use it to
blo, an' P share$ althou&h this an still be made into a strai&ht
lin, #or a #ee(
The bene#its o# the lin, are usuall' %orth the mone'(
4sin& the diretories lin,s %ill also #ailitate the visitors to suh
diretories eas' aess to li,in& on the lin,s available( 4sin& an
anhor te>t as the main lin, %ill su##iientl' attrat the interest o#
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the visitor so one should ensure the ontents o# the #eatured
artiles are both in#ormative and attention &rabbin&(
Lin,s that are dee" into the %ebsites %ill "rovide si&ni#iantadvanta&es in "romotin& the entire site in the searh en&ine rather
than *ust at the home "a&e(
Cha"ter /6eta Ta&s And 7e'%ords
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'no"sis
ite o"timi+ation is al%a's a "re reuisite o# an' ho"e#ul ne% "ostin&
and the business$ "rodut or servie it is "romotin&( There#ore
ensurin& all the best "ossible assistane is &iven to &et the
o"timi+ation e>erise at its "ea, should be e>"lored #or its
ontributin& merits(
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6a,e It 3etter
There are some that thin,s there is reall' no need to #ous on the
6eta ta&s as in their o"inions these ta&s are mostl' i&nored b' thesearh en&ines and althou&h there are some merits to the thou&ht
"roess it should nevertheless be e>"lored even #or its "ereived
minimal bene#its(
Even thou&h the basi "a&e themes have moved to%ards more
,e'%ord densit' ontent$ ontent and lin,in& and a #e% other
bene#iial st'les there is still ome bene#its o# usin& the 6eta ta&s(
6eta ta& desri"tions %ould have &reat im"ortane %hen it omes
to determinin& the "ositionin& o# the %ebsite on the searh results(
4suall' the number o# ,e'%ords used and their im"ortane and
densit' %ithin the desri"tion ta& is "ivotal to the mani"ulation
tatis used to hei&hten the hanes o# &arnerin& #irst "ositionin&
"ossibilities(
This is use#ul as there are still smaller searh en&ines that do #ous
on usin& the 6eta ta& as an evaluation "lat#orm(
7e'%ords are still a ver' urrent and "o%er#ul tool to ensureo"timal searh en&ine ran,in&s( This is %ill the most obvious
e>erise that the searh en&ine s"iders ado"t %hen ruisin& the
site ontents(
This is suh an im"ortant ontributin& #ator that a lot o# sites use
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hosen ,e'%ords that are "o"ular at the time and inor"orate
them into their o%n ontent even i# the relevan' #ator is not
om"atible(
@o%ever it should also be noted that the over use o# the ,e'%ords
%ill also reate a ne&ative outome but this is still a "oint o#
ontention #or some(
There#ore hoosin& ,e'%ords that are &oin& to &arner the desired
attention and attration to the site is most im"ortant and %orth
e>"lorin&(
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Cha"ter 83uild -eader Lo'alt'
'no"sis
The survival o# a %ebsite de"ends on man' onnetive #eatures and
reader lo'alt' is one o# them( The reader lo'alt' element is im"ortant
as it ensure the ontinued su""ort o# the individual thus ontributin&
to the hei&htened tra##i #lo% to the site %hih in turn %ill &ive rise to
the "o"ularit' issue o# the said site(
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7ee" Them Comin& 3a,
3asiall' %hen there is reader lo'alt' %ell established at the site it
%ould mean several thin&s$ %hih ma' inlude the site bein& "o"ular#or the ontributin& ontent that is both interestin& and in#ormative$
it %ould mean that there is interest in the material bein& "osted at the
site$ it ould ontribute to the uriosit' #ator that %ill eventuall'
enoura&e other ne% visitors and man' more interestin& reasons as to
%h' the site boasts this lo'alt'(
In order to be able to build suh an ideal senario o# reader lo'alt'some "oints need to be onsidered and im"lemented and the
#ollo%in& are *ust some su&&estions to the end
The interations are based on tan&ible bene#its( @avin& &ood o##ers
and value #eatured at the si&ht %ould e##etivel' be able to &arner the
interest that an be then onverted to onsistent visits %hih %ill then
ontribute to #ormin& the reader lo'alt' base(
Auirin& ne% ustomer base throu&h the reader lo'alt' an also be
done %hen the said reader is enoura&ed to share the lin, %ith others
in their o%n emailin& list(
This %ill e##etivel' %iden the reah o# the site throu&h the assistane
o# the urrent reader lo'alt' base(
Providin& inentives that are si&ni#iantl' hel"#ul to the reader %ould
also enoura&e the reader to sta' lo'al to the site(
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0ailitatin& suh s"eial o##ers should ideall' be done a#ter some
researh has been onduted to identi#' suitable inentives %hih
%ould not %aste the time o# the visitor and enoura&e the ontinued
visits #or the ontent and the inentives #eatured(
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Cha"ter 96a,e The 2ite Eas' To Navi&ate And 4se Color Ps'holo&'
'no"sis
3ein& able to stri,e a om#ortable balane in the desi&nin& and
ontent o# a site is im"ortant to eventual result and the orres"ondin&
ree"tion it is &oin& to reeive #rom the vie%in& tar&et audiene(
There#ore inor"oratin& elements suh as &ood navi&ation and olor
"s'holo&' are im"ortant and essential to the desi&n o# the site(
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6a,e It im"le
@o%ever in doin& so the individual should be are#ul not toover%helm the tar&et audiene %ith nie to loo, at "a&es that are not
navi&ation #riendl' or eas' to navi&ate "a&es %ith "oorl' desi&ned
ontent(
3oth "ose some ne&ativit' and thus should be avoided at all osts(
@avin& noted this$ the tas, o# inor"oratin& both the eas' navi&ation
and the olor into a site desi&n and ontent should not be overl'on#usin&$ di##iult or stress#ul(
Providin& an attrative menu that em"o%ers the user %ith an eas' to
#ollo% navi&ation %ill enoura&e them to #eel om#ortable and e>ited
to aess the in#ormation as the' &o alon&(
Positionin& the navi&ation in the same areas on all "a&es and usin&
di##erent #onts and olors is also advised( The &eneral rule o# thumb
%ould be to ensure the visitor does not have to &o around in irles
li,in& on lin,s that end u" not &ivin& them %hat the' %ere see,in&
in the #irst "lae and even %orse #rustratin& them so muh that the'
ma,e u" their mind not to visit the site a&ain(
The use o# olors es"eiall' i# the' are "leasin& and subtle %ill "la' on
the "h'si "ere"tion o# the vie%er( @o%ever i# there is a need to
drive home a d'nami "oint then "erha"s the use o# more vibrant
olors ma' be needed(
Color have lon& been an attention &rabbin& tool that is %idel' used in
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advertisin& "lat#orms thus usin& them %isel' #or %eb desi&ns is also
somethin& to onsider(
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Cha"ter :3uild Lin,s
'no"sis
Lin, buildin& is an as"et o# the online en&ine that should not be
disre&arded as unneessar' and umbersome( In atual #at a %ebsite
that intents to reah the masses annot a##ord to overloo, this
im"ortant tool #or its tra##i enhanement attributes(
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Lin,s
There are a #e% reasons %h' the lin, buildin& should be &iven dueonsideration and the #ollo%in& are *ust some to be e>"lored
3ein& one o# the more "o%er#ul methods o# e##etivel' and "ro"erl'
deliverin& in#ormation to those see,in& somethin& #rom a "artiular
nihe area is one o# the more dominant #eatures it boasts(
Ideall' the lin,s should be onsistent %ith the material at the ori&inal
hosts site but there are some althou&h relativel' #e% ases %here the
lin,s are not related(
Inludin& ualit' ontent in the sites lin,ed %ill eventuall' hel" to
reate the redibilit' #or the site and this #eature is a hi&hl' re&arded
one %ithin the more serious "ros"ets to an' site(
Even the searh en&ines #avor sites %ith redible ontent and lin,s
this ontributin& to the "ositive "arameters en&a&ed b' the searh
en&ine methodolo&'(
As a result o# the redibilit'$ trust and e>itement build over the
ontent issue$ the in#lu> o# inbound lin,s %ill ontribute to more
attention bein& &iven to the site b' searh en&ines(
This o# ourse %ill also "ositivel' ontribute to the reevaluation o# the
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Cha"ter ;Create And Promote A 2eries 0or-eturn"lored
belo%
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5rum4" Interest
F Providin& ne% in#ormation in the ontent is im"ortant as
interested "arties %ill onl' revisit the site i# the' are assured o##indin& #resh in#ormation$ ideas$ "ost and other hel"#ul #eatures
at the site( There#ore there is al%a's a need to sta' in#ormed in
the area hosen so that one an "rovide suh ne% in#ormation
#or the sites ontent matter(
F Creatin& avenues #or the availabilit' o# the ne% "ostin&s at the
site is also needed( Alerts and other #orms "rom"tin& and
in#ormin& the tar&et audiene o# the ne% material available is
euall' im"ortant as some ma' not be a%are o# the ne% #eatures
thus #ail to visit the site(
F e&ularl' ondutin& u"datin& e>erises at the site %ould also
hel" to enoura&e the visitors to return to the site as the' %ould
be assured o# not havin& to vie% outdated in#ormation %hih
%ill in turn reate the "ereived authorit' on the sub*et matter
"osted( The visitors %ould then be #irml' onvined that all the
latest in#ormation an be &otten #rom this "artiular site based
on the u"datin& e>erise that is "eriodiall' onduted(
F Condutin& an anal'tial observation e>erise on the visitors
statistis and their more obvious interest and searhes %ill also
allo% the individual to ma,e a more in#ormed deision on %hat
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to #eature at his or her site( 0eaturin& ontent material that is
relevant %ill de#initel' ensure return visits as the "artii"ants
%ould have alread' been ativel' interested in sourin& suh
material as "art o# their searhin& a&enda(
F Also one should al%a's ensure that besides #eaturin& ne%
material "eriodiall' one should also ensure that the visitor is
Dta,en the ne% material easil' throu&h learl' sho%n lin,s(
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Cha"ter =4se Net%or, E>han&es
'no"sis
ta'in& om"etitive is al%a's a "riorit' %hen it omes to ,ee"in& the
site relevant( In tr'in& to do so the individual needs to be onstantl'
and ativel' loo,in& #or ne% in#ormation to be soured$ desi&ned and
#eatured at his or her site(
This an "rove to be an u"hill battle es"eiall' #or those %ith time
onstraints( @o%ever %ith the e>istene o# the net%or, e>han&e
"lat#orm this "roblem ma' have #ound its solution(
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Net%or,in&
The e>han&e net%or, is desi&ned to "rovide in#ormation or siteontent throu&h more e##etive and e##iient hannels %hereb'
in#ormation is disseminated and shared amon& interested "arties(
This a""roah o# sourin& and "rovidin& in#ormation is no% &ainin&
"o"ularit' #or more reasons than *ust bein& able to eliminate the
individuals need to be tied to "er#ormin& these e>erises #or
themselves(
Another bene#iial use o# the net%or, e>han&e is that a variet' o#
vie%"oints an be aessed thou&h this method( Instead o# havin&
*ust the in#ormation based on the vie%s and e##orts o# one "erson$ the
e>han&e e>erise #ailitates the "lat#orm to be e##etivel' boundless
thus "rovidin& sur"risin&l' more innovative ontents based on other
"oints o# vie%(
This is also es"eiall' use#ul i# the other "artii"ants are more
tehnolo&iall' sound in their ontent ontribution and an "rovide
irre#utable in#ormation(
Ta""in& into this %ill #urther enhane the trust%orth' element ta&&ed
to the individuals site as the ontent is auired #or reliable soures(
0inaniall' this ould also be an advanta&e as "ooled resoures
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shared are better than havin& to &et ever'thin& done alone( This
method o# net%or, e>han&e also enoura&es interative
develo"ments %hih in turn an lead to other branhed out ontent
"ossibilities(
The e>erise o# researhin& and &atherin& in#ormation an o#ten be a
rather tedious and stress#ul e>erise there#ore havin& the net%or,
e>han&e tool reates the better s"readin& out o# the %or, load in a
more mana&eable %a'(
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Cha"ter ?@ave A%esome Content
'no"sis
In the uest to reate a site that stands above the rest e>"lorin& the
"ossibilities o# "rovidin& a%esome ontent an be an o"tion to loo,
into(
As ever' site on the internet is &oin& to be "rovidin& similar
in#ormation on related to"is$ the individual should ta,e the trouble
to desi&n the site to #eature a%esome material(
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The Content
@ere are some bene#its to onsiderin& #eaturin& a%esome ontent atthe %ebsite
)ider searh en&ine "ro#ile is about uanti#'in& the tra##i #lo% usin&
the searh en&ine bots throu&h the "ro#ile e>erise %hih an be done
%ith a%esome material ontent(
3' inreasin& the level o# the ontent to sim"l' a%esome$ the tra##i
#lo% to the site an be "henomenal(
6a,in& researh and ualit' in#ormation a "riorit' %hen sourin& #or
ontent material %ill eventuall' ideall' reate the "lat#orm #or
a%esome ontent(
This ontent an then be #eatured at the site$ %here it %ill be
identi#ied as deservin& o# hi&her ran,in& based on ualit' %or,
desi&ned(
)hen the searh en&ine does this there is an automati "ositive
reation #rom the vie%in& "arties %hereb' the' %ould #ous more on
suh sites %hen sur#in&(
0resh$ ne% and e>itin& one"ts %hen introdued at the site %ill be
onsidered an a%esome element es"eiall' i# the idea is "ratial and
bene#iial(
Providin& suh a%esome ontent "eriodiall' %ill reate the
e>itement that drives the tra##i to the site thus e##etivel' reatin& a
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Dbu++ around the site(
A%esome material ontent an also reate a &ood amount o# re#errals
%hih is ver' &ood #or the site(
The vie%ers %ho visit the site %ill enoura&e others to do the same
based on the in#ormation ontent that the' themselves en*o'ed
vie%in& and #ound to be in#ormative and bene#iial(
This #orm o# advertisin& is somethin& mone' annot bu' and is the
ultimate %a' o# &ainin& reo&nition #or the site #eatured(
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)ra""in& 4"
0or those %ho venture into the online internet mar,etin& arena$
understandin& that all does not un#old instantaneousl' and "ositivel'
is "ivotal in ,ee"in& them in the &ame( Patiene and "erseverane is
somethin& that should be "art o# the ma,eu" o# the individual
other%ise the #ora' into this #ield %ill be short and disastrous(
3ein& "atient %hen attem"tin& to "rodue a %innin& %ebsite is a&ood harateristi to have es"eiall' %hen most ne% omers are all
#ired u" and read' to har&e head on into the desi&nin& and reatin&
"art o# the e>erise(
This %ould lead to an enthusiasm that i# le#t unurbed ould ause
detrimental e##ets to the desi&nin& "art o# the %hole e>"eriene(
Althou&h enthusiasm is a &ood thin& to have$ too muh o# it %ill
ontribute to the individual tr'in& to "ut too man' items into the
ontent material %hih %ould ultimatel' end u" on#usin& the vie%er(
)hen "roblems arise %hih the' inventibl' %ill the individual have to
have the reserves to ta" into in order to ,ee" the "erseverane real
and ontinuous( ometimes this ma' mean havin& to revam" the
%hole site #rom ontent to desi&n and ma'be even to"i hoie(
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Thou&h this ma' "rove to be di##iult #or those %ho "ereive their
%or, as bein& #aultless$ it is still a neessar' ta, to arr' out(
Perha"s the ontent #eatured at the time %as not %hat the "ros"et%ere loo,in& #or thus overloo,in& the site altoðer( It does not
al%a's mean that the site itsel# is "oorl' desi&ned or "osted(
Throu&h the e>"eriene o# trial and error the individual is also able to
auire valuable e>"eriene alon& the %a' %hih ma' "rove to be an
asset in the lon& run(
The e>"eriene %ill also arm the individual %ith the in#ormation that
ould be used in the #uture should it be deemed bene#iial$ neessar'
or urrent(
Cli, @ere1 htt"1&uideri&ht&rou"(omAuto-3lo&-2amurai-2o#t%are
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Cli, @ere1 htt"1&uideri&ht&rou"(om)eb-5esi&n-6aster'
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Cli, @ere1 htt"1&uideri&ht&rou"(omInstant-2ite-4"loader
8/10/2019 Site Promotion Success
37/40
- /; -
Cli, @ere1 htt"1&uideri&ht&rou"(omGodadd'
Cli, @ere1 htt"1&uideri&ht&rou"(om@ost&ator
Cli, @ere1 htt"1&uideri&ht&rou"(omNameChea"
Cli, @ere1 htt"1&uideri&ht&rou"(om2oialAdr
Cli, @ere1 htt"1&uideri&ht&rou"(omTra##i)ave
8/10/2019 Site Promotion Success
38/40
- /= -
Cli, @ere1 htt"1&uideri&ht&rou"(omImnia6ail
8/10/2019 Site Promotion Success
39/40
- /? -
Cli, @ere htt"&uideri&ht&rou"(omJa++le3a,Tohooltore
Cli, @ere htt"&uideri&ht&rou"(omJa++leCardha"estore
Cli, @ere htt"&uideri&ht&rou"(omJa++leCreateCustomTshirtstore
Cli, @ere htt"&uideri&ht&rou"(omJa++leCustomi+eItAlltore
Cli, @ere htt"&uideri&ht&rou"(omJa++le5isne's0ro+entore
Cli, @ere htt"&uideri&ht&rou"(omJa++leGraduationInvitationstore
Cli, @ere htt"&uideri&ht&rou"(omJa++leInternationaltores
8/10/2019 Site Promotion Success
40/40
Cli, @ere htt"&uideri&ht&rou"(omJa++leiPhone:CasesPreordertore
Cli, @ere htt"&uideri&ht&rou"(omJa++leaveThe5atetore
Cli, @ere htt"&uideri&ht&rou"(omJa++leaveThe5ate6a&netstore
Cli, @ere htt"&uideri&ht&rou"(omJa++le)ra""edCanvastore
Cli, @ere htt"&uideri&ht&rou"(omJa++leGi#tCentertore
Cli, @ere htt"&uideri&ht&rou"(omJa++leho"AndCreateIn4A