SITECORE EXPERIENCE PLATFORMQUICK WINS
Rasmus LynggaardSenior UX & Business Development Consultant
Why SitecoreExperience Platform?
The challenges
How do we getstarted?
Experience AnalyticsWho are our users?What are they looking at?Reminiscent of Google Analytics
Experience ProfileWho are our users as individualsWhat goals are completedWhat are the users “value”
Define goalsIdentify and create goals for the websiteAssign them to pages that represents the completion of these goalsDefine a hierarchy of actions and assign them pointsEngangement Value Score = How much is an action worth?
Create goals in Sitecore
Which campaigns works?
Campaigns in SitecoreEngagement values are used to see which campaigns work Value per visit is a great indicator
Fail fastLearn fasterStart testing
Knowledge isn’t power until it is applied - Dale Carnegie
Personalized content that is relevant and timely for the recipient
Questions?