vrijdag 28 oktober 11
• Managing Partner at “Heaven Can Wait”
• Little Miss Robot
• Mirror Mirror
• Content Lab
• Monkey Shot
• Speaking & giving training (UBA, HUB, Mercator, Hogent, ...)
• Founder @ spreadid.com
• Chief biker @ mototravel.be
• http://www.ibert.be (blog)
• http://www.linkedin.com/in/bertvanwassenhove (voor professionele verzoeken)
• www.twitter.com/ibert (voor interactieve tips en fun)
• http://www.facebook.com/bertvanwassenhove (vriendschap niet gegarandeerd)
• http://profiles.google.com/bertvanwassenhove(+1 me)
twitter.com/iBert - Bert Van Wassenhove
vrijdag 28 oktober 11
6 passionate teams with experience in complementary
fields like interactive storytelling, conversation management,
mobile experiences, design, digital installations and
innovation. 35
/150
Tal
ents
vrijdag 28 oktober 11
You can’t makethis stuff up, but they can!
more coming...
vrijdag 28 oktober 11
more coming...
vrijdag 28 oktober 11
6 memo’s forConversation Management
Loosely based on:“6 memo's for the next millenium”
by Italo Calvino
vrijdag 28 oktober 11
vrijdag 28 oktober 11
1. Lightness
vrijdag 28 oktober 11
LightnessAs snow falls in the Alps without wind (Dante)
vrijdag 28 oktober 11
A brand is no longer what we tell the consumer it is
– it is what consumers tell each other it is.
Scott Cook
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Behave lightlyBe nice, listen before you speak
Be ready to hop from one subject to another
Be prepared to hop from one channel to another
Lightness also implies humor
Make your content easily portable
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vrijdag 28 oktober 11
Behave lightly
Be light with precision and determination: “Il faut être légér comme l’oiseau, et non comme la plume” (Paul Valery)
vrijdag 28 oktober 11
2. Quickness
vrijdag 28 oktober 11
QuicknessAn ancient legend of Charlemagne
vrijdag 28 oktober 11
QuicknessA short story, quickly told
Be economic in your conversation, don’t bother with details,stick to the essence of your message.
Consumers decide in a “Blink”
Response needs to be quick
Quickness is also rhythm, communicate daily
vrijdag 28 oktober 11
Social Media is about sociology and psychology
more than technology.Brain Solis
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3. Exactitude
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ExactitudeThe crystal,
with its precise faceting and it’s ability to refract light,is the model of perfection
vrijdag 28 oktober 11
ExactitudeYou need a well-defined and well-calculated plan.
Make sure you know what you’re talking about.
Use a language as precise as possible,both in choice of word and in expression.
“There are no secrets, only information you don’t yet have” (Adam Curry)
vrijdag 28 oktober 11
Social media is just a buzzword until you come up with a plan.
Unknown
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4. Visibility
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VisibilityI had the privilege of growing up without the internet.
vrijdag 28 oktober 11
VisibilityGeneration Y, who will be motor of the world in the coming 30 years,
grew up inundated in messages.
Stand out from the crowd without slapping people in the face.
Reach versus Respect
Repeat versus Relevance
vrijdag 28 oktober 11
Focus on how to be social, not on how
to do social. Jay Baer, Convince & Convert
vrijdag 28 oktober 11
5. Multiplicity
vrijdag 28 oktober 11
MultiplicityThis article may be confusing or unclear to readers. (wikipedia)
vrijdag 28 oktober 11
Multiplicitymultiples channels on multiple technologies
multiple messages from multiple people & departments
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22
News Online Nieuws
Advertising Online advertising
Op café Social Media
Digital conversation
News
Advertising
Pre-digital Digital Post-digital
A new fight for attention
vrijdag 28 oktober 11
6. Consistency
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ConsistencyConsistency is contrary to nature, contrary to life.
The only completely consistent people are dead. (Aldous Huxley)
vrijdag 28 oktober 11
ConsistencyRemember the legend of Charlemagne? The ring strung together a number
of random events and made it into a story.
Quickness x Multiplicity
Use clear, memorable and visual images. Images that speak.
vrijdag 28 oktober 11
Don’t say anything online that you wouldn’t want plastered on a billboard
with your face on it.Erin Bury
Community Manager at Sprouter
vrijdag 28 oktober 11
Just be nice …Guy Kawasaki
Bedankt voor de vragen en het luisteren.
vrijdag 28 oktober 11