©2018, The American Legion
The American Legion
Six steps to engagingyour local media
Henry Howard - Deputy Director of Media & Communications
©2018, The American Legion
The American LegionMedia & Communications
• Foster relationships with editors, reporters, producers, etc.
• Learn how to help them help you
Get personalSTEP 1
©2018, The American Legion
The American LegionMedia & Communications
• Early and often
• Media release vs. media advisory
• Why do I care?
• Double and triple check information
• Follow up
Promote your eventsSTEP 2
©2018, The American Legion
The American LegionMedia & Communications
• Why
• How
Make it localSTEP 3
©2018, The American Legion
The American LegionMedia & Communications
• Follow media outlets on social media
• Engage and tag them on social media
• Praise publicly, scold secretly
Get socialSTEP 4
©2018, The American Legion
The American LegionMedia & Communications
• Why
• How
Follow UpSTEP 5
©2018, The American Legion
The American LegionMedia & Communications
• Why
• Resources
• Awards
Join TALMASTEP 6
legion.org/talma
©2018, The American Legion
The American LegionMedia & Communications
Thank you