TECHNOLOGY DAYS, NOVEMBER 2019
SMART RETAIL
TECHNOLOGIES
1
Agenda
Introduction
Smart Retail with RAIN RFID
Smart Logistic
• Sensors
Unmanned Stores - NFC
2
Edge computing
Smart In-store
Smart shelf (temp sensor, bluetooth, wifi)
UHF tags on products
Passive NFC tags on product
Dynamic price labels
Video
Handheld reader
UHF overhead reader
Bluetooth beacon
WiFi
BTE
Big data analytics
Mobile
RF readerDigital signage board
Cold chain active tag
PoS terminal
Magic mirror
Interactive kiosk
Cloud computing
Retail GatewaySmart Retail Reader
Technology positioning along the supply chain
Manufacturing & distribution POS & inventory Consumer interaction
up to 10 centimeters
up to 1,5 meters
up to 15meters
Apparel retail RFID Adoption
UHF/ RAIN RFID to Enable Smart Logistics and Inventory
RAIN RFID
• 10m+ read range
• Reading of 600+ objects per second
• Most cost efficient contactless tag solution
• Reading without line of sight
• Read/write capability
• Passive technology
Retailer Benefits
98% inventory accuracy results
Up to 20% sales boost with item availability
9% decrease in shrinkage
50% reduction in out-of-stocks
96% time reduction with smart inventory
Omnichannel:
the Future
To be able to execute on the delivery
of goods the customer ordered via a
warehouse, local or other store, or
direct from the manufacturer, a
retailer must have:
✓ integrated IT systems
✓ highly accurate inventory counts
✓ and a high level of inventory
visibility.
Omnichannel leverages RAIN RFID item level tracking:
▪ NO FRUSTRATIONS caused by items offered online, but not at stores and vice versa
▪ NO WAITING for assistant to search for items in back room storage.
▪ FRICTIONLESS „Click & Collect “ buying process. All available items listed for buy.
No order cancelations caused by wrong inventory data
▪ Up to 20 % Sales Boost
▪ Faster sales cycles
▪ Less desperate price markdowns for products reaching end of season
▪ Lower buffer stocks, without creating availability problems.
CONSUMER
RETAILER
8
Decathlon accounted 5% of its growth to the use of RAIN RFID.
„2nd half of 2018 we reached that 100% of items sold at Decathlon bear a
RAIN RFID tag“. This means we are going to intensivy RAIN RFID usage
to the benefits of sport users and teammtes“
“As more and more of our guests shop us online, they expect a great,
seamless experience between digital and stores. Adopting RFID
technology is one big step Target is taking to make sure we deliver “
RAIN RFID enabled Omnichannel Retailers speak up
9
▪ The RFID enabled smart fitting room detects what
you have in and provides you with suggestions.
▪ Interacting with the mirror, customers can call a
store assistant with other models and sizes for
fitting.
▪ During the fitting, this mirror recommends clothes
and accessories to complete the image. If the
buyer is not ready to make a purchase on-site, she
can choose to send information about the product
to her mobile phone.
▪ Sales has increased substantially after they
opened the smart fitting room, and the visitors are
now spending more time in the store.
Smart technology assists you
in the store
10
▪ Decathlon, one of the worlds biggest sports retailers
does it already.
▪ For checkout and payment, you simply dump your
purchase items into the RFID enabled checkout box.
▪ The products appear on the screen with the
respective pricing.
▪ You pay with your card and leave the store without
unnecessary waiting delays.
With RFID enabled self-checkout,
retailers and customers save time
11
New/Future categories in Retail
Fashion accessories
Shoes
Cosmetic/Perfumes
Jewellery/Watches
Homeware/Kitchen accessories
Food/Fresh Items
12
UCODE 8 uses at least 20% less power than any other
RAIN RFID chip in the market
➢ increases read ranges.
➢ increases inventory data accuracy.
➢ offers market highest speed for inventory counts (20% faster)
➢ frees up time for retail employees to spend with customers and increase sales
➢ allows for smaller and truly global RFID label designs
UCODE 8 is supplied in billions of units delighting retailers, brands and consumers.
UCODE 8
The best performing RAIN RFID chip in the market
13
UCODE 8 key features
Read Sensitivity: -23 dBmWrite Sensitivity: -18 dBm
Write Speed: 32 bits in 1.2 ms.
User Memory: 0 or 32 bit
EPC Length: 128 or 96 bit
UCODE 8: 128 bit EPC, no user memory
UCODE 8m: 96 bit EPC, 32 bit user memory
SELF ADJUST GS1 PRIVACY MODE
16 bit BRAND IDENTIFIER
PRODUCT STATUS FLAG
TID: 96 bit
Kill and Access Password
MEMORY SAFEGUARD
LARGE AREA GOLD PADS
MAX BACKSCATTER
96 bit pre-serialization
Writing Reading Features
Assembly
www.nxp.com/docs/en/data-sheet/SL3S1205-15-DS.pdf
UCODE 8 Datasheet
14
Zebra CBR 4000 U8 91x35
A,B,C,D,F,G,I,K,L,M,N,Q,U
https://rfid.auburn.edu/temp/suppliers.php/
https://rfid.auburn.edu/documents/
Boingtech, 1020600, 40x15
A,B,C,D, ,G, , , M,Q
Checkpoint, Vortex UCODE 8, 42x16
A,B,C,D, , G, ,K, , ,Q,
TAGEOS, EOS 241 U8 , 42x16
A,B,C,D,F,G, , ,M,N,Q
Smartrac, Miniweb, UCODE 8, 42x16
ETSI
I,K
Avery Dennison, AD-324u8, 41.4x16
ETSI
K
Avery Dennison, AD-324u8, 41.4x16
FCC
A,B, ,D,F,G,M,Q,W2,W5
SML, GB4U8, 42x16
A,B,C,D,F,G, M,N,Q,W2,W5
Smartrac, Miniweb UCODE 8, 42x16
FCC
A,B,D,G,M,Q,W2,W5
Already 35 different UCODE 8 designs have successfully
passed Auburn certification.
SML, GB19U8, 29x15
Q
Avery Dennison, AD-310u8, 41.4x29
A,B,C,D,F,G,I,K,M,Q,W2,W5
Smartrac Eagle Green, U8 42x28
A,B,C,D,F,G,I,K,M,Q,W2,W5
Zebra CBR 2000 U8 95x8
A,B,C,D,F,G,I,K,L,M,N,Q
Smartrac Accessory, U8 30x15
Q
SML,GB19U8 29x15
Q
UCODE 8 Auburn certified RFID inlays
PUBLIC 15
BEYOND
TRACK AND TRACE:
SMART SENSORS
PUBLIC 16
Using passive RFID technology in retail
MANUFACTURING DISTRIBUTION RETAIL END-USER
TRACK AND TRACE
INVENTORY MANAGEMENT
ANTI TAMPERING
ANTI COUNTERFEITING
PUBLIC 17
Moving to battery power
MANUFACTURING DISTRIBUTION RETAIL END-USER
ACTIVE CONDITION MONITORING
PUBLIC 18
Moving to battery power
MANUFACTURING DISTRIBUTION RETAIL END-USER
ACTIVE CONDITION MONITORING
These are the parameters that can be sensed in an electronic way
PUBLIC 19
Wine
PUBLIC 20
Berries and vegetables
PUBLIC 21
NTAG SmartSensor
• Single chip for creating semi-passive sensing NFC solutions (tags)
− Semi-passive
▪ Periodic sensing powered by battery
▪ Passive communication over NFC when touching
− Flexible and autonomous: open ARM Cortex M0+, large non-volatile memory
− Easy to apply: just add a battery and an NFC antenna
PUBLIC 22
Solution concept with UHF RFID Alarm feature
NFC
UHF RfID
PUBLIC 23
Combining NFC and UHF RFID
• Configuration via NFC
• Tracking via UHF RfID
• Full check/data readout via NFC
• End user sign-off via NFC
PUBLIC 24
Condition Monitoring
PUBLIC 25
Benefits
Smart Logistics is about insights
• Track and Trace
• State of goods
But also about incidents and responsability
• If goods are mishandled, when did it happen?
• Who is responsible/liable?
Clear transfers of goods
• From suppliers to carriers
• Between carriers
• From carrier to recipient
Documentation transfer is needed: e.g. using Blockchain
PUBLIC 26
NHS3100 SensorBoard starter kit
UNMANNED
STORES
PUBLIC 28
Trends
November 22, 2019COMPANY PUBLIC28.
§
Urbanization
• Enable city-wide offering of grocery shops to townspeople
also in suburbs
• Efficient catering in rural areas for day2day items
• Cater in offices and industrial areas
Legal constraints
• On Sundays & public holidays „closed“
• Labor work resricted to a special amount of hours/day
Convenience
• People do not want to be timely restricted
• Short ways
• No more waiting in line
• No more rush to last minute shopping for essentials
Green thinking (CO² reduction)
• Enable short distances to the next shop (<5km)
PUBLIC 29
BENEFIT STORE OWNER BENEFIT COSTUMER
• Being close to customers
• Reduce theft
• Reduced OPEX (€ 20/m²/month)
• 100% customer loyalty data
• Short distances for daily & impulse
shopping
• 24/7 offering to customers
• No overtime-/holiday pay
• Reduced effect of wage increases
• Convenience of 24/7 availability
• Support impulse purchases
• 24/7 offering to customers
• 4 staff for 40 stores**
• No more out-of stock items***
• Shop around the clock
• Grab and go experience
• Environmental thinking
• „Green“ company
• Sustainable business
• Rural area-wide coverage of shops
• Short distances to drive
• Shop around the block
Benefits
November 22, 2019COMPANY INTERNAL29.
§
* NZZ, https://www.nzz.ch/wirtschaft/detailhandel-china-hightech-verdraengt-tante-emma-laeden-ld.1484380
** NZHerald, http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11952991
*** Ernest & Young, http://www.rfidjournal.com/articles/view?17358
PUBLIC 30
Unmanned stores concepts
November 22, 2019COMPANY PUBLIC30.
• Vending machines
• Smalles footprint
• Up to 100SKU‘s
• Box store concept
• Small footprint
• Up to 600SKU‘s
• Traditional store retrofit
• Large footprint
• Up to thousands of SKU‘s
PUBLIC 31
Technologies
November 22, 2019COMPANY PUBLIC31.
• AI – Machine learning
• Traditional barcodes
• RFID – UHF & HF solutions
PUBLIC 32
• 99.9% read accuracy
• Possiblity to freely store data on chip (Best before dates)
• Products can be used instantly (no need to „learn“ new products)
• No user manipulation required for scanning at checkout
• Minimal maintenance required for infrastructure
• Multiple use
− In logistics (warehouse)
− In store (inventory, theft detection, marketing compliance)
− Post purchase (direct consumer interaction)
Why customers choose RFID
NEW CONCEPTS
DRIVEN BY
TECHNOLOGY
PUBLIC 34
The Inventory-less store
November 22, 2019COMPANY PUBLIC34.
PUBLIC 35
ICODE benefits along the value chain
November 22, 2019COMPANY INTERNAL35.
• Product ID
• Best before dates
• Alergene information
• Link product to cloud
• Automated ERP data
transfer
• UID serialized NDEF programming for link to the cloud
• Centralized programming of lables
• De-centralized programming of labels
and supply chain control via BYOD
www.myunmannedstore.com/12345
12345 =
• 99.9% accuracy
• Authentication check
• Product traceability
• Grey market combat
• Direct OEM delivery
possible
26.04.2018 Italy
Cloud backend
PUBLIC 36
ICODE benefits along the value chain
November 22, 2019COMPANY INTERNAL36.
• Authentication check
• Product info & promotions in-
store
• Up & cross selling via mobile
• Payment
• Product information like allergene‘s
• No user action required to scan products at checkout
• No moving parts needed at checkout
• Up & cross selling via mobile
PUBLIC 37
ICODE benefits along the value chain
November 22, 2019COMPANY INTERNAL37.
• After-sales services
• Warranty guarantee
• Social communities
• End customer feedback
• Marketing campaigns
for verified purchases
• Selling marketing
campaign channels &
data to OEMs
• Customer usage data
• Authorized online re-
orders
• Connecting offline users to your online experience
• Learning how end consumers use OEM brands
EMERGING
TRENDS
PUBLIC 39 • Source: https://www.mobilemarketer.com/news/kraft-heinz-brings-mobile-activated-packaging-to-walmart/563556/
• https://www.mobilemarketer.com/news/malibus-new-scannable-bottles-unlock-mobile-game-branded-swag/556590/
Emerging trend – Marketing campaigns
November 22, 2019COMPANY INTERNAL39.
• Brands information flow of how customers
use products ends at distributor
• Direct consumer interaction
• NFC tags are tagged up to 4x more often
then QR codes
• No more exclusion of iOS customers due
to iOS13
PUBLIC 40
Emerging trend – In-store marketing compliance
November 22, 2019COMPANY PUBLIC40.
• 1/3rd of promotion sets not installed in stores
• up to 50% of installed promotion sets are not maintained
________________________
• In-store marketing compliance is a huge topic for brands
• Brands are willing to pay extra for compliance proof
PRODUCT
FEATURES
PUBLIC 43
NXP assigns
Identifier to customer
Customer specific ID program-
med during wafer test
CID can be read with extended fast
inventory read command
- Only genuine labels will respond
during inventory calls
- Full NFC compliance for mobile phone
interaction (iPhone and Android)
ICODE – Customer specific identifier
1 2 3
PUBLIC 44
NXP assigns
Identifier to Brand
Brand ID programmed
during wafer testCustomized
- Brand ID
- Dedicated Ordering Code
UCODE 8 – Brand Identifier
16-bit
Brand ID
1 2 3