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Smb 101 facebook
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Social Media Bootcamp Facebook
Agenda 1. Drivers vs. Channels 2. Facebook Fun Facts 3. Big Picture Things - Strategy 4. Brands on Facebook 5. Messaging & Community 6. Facebook Apps & Promotions 7. Facebook Ads 8. Questions
Example of a Driver Examples: Blogs, Podcasts, Instagram, YouTube
Example of a Channel Examples: Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube
Facebook Fun Facts Launched February 2004 by Mark Zuckerberg
Facebook Fun Facts Initially exclusive to college students
Facebook Fun Facts Opened to the public, increase in 40+ demographic
Facebook Fun Facts Held initial public offering (IPO) in May 2012
Facebook Fun Facts 1.11 billion users x 4
Facebook Fun Facts 80% of U.S. social network users prefer to connect with brands through Facebook
Facebook Fun Facts 55% of people over 25 have to login to Facebook at least once a day (61% people
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