Group 11
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Agenda
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Introduction
Background Information
Key Financial Information
Industry Information
Company Information
Strategic Analysis of the company
IT implementations and Successes
Road ahead and Conclusion
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Background
SMRT
Dominant rail Operator in
Singapore with 23 yrs operating Experience
Leader in the world’s rail
Industry in train service quality
Significant bus operator in
Singapore with 25% market
share Growing revenue
from retail, Advertising and
Consulting services
Second largest Taxi operator in Singapore with
3000 Taxis
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Mission, Vision & Core Values
Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees
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Corporate Structure
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• Incorporated on 6 August 1987 as Singapore MRT Ltd
• Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004
• Main and only competitor: SBS Transit
SMRT Trains Ltd
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SMRT Buses Ltd
• Previously Trans Island Bus Services (TIBS)
• Incorporated as TIBS on 31 May 1982
• Renamed to SMRT Buses Ltd on 10 May 2004
• Main and only competitor: SBS Transit Ltd
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Milestones
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Geographic Footprint
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Operating Model
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Group Information
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Financials
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Share Holding Pattern
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License and Operating Agreement
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Critical success factors
• Turnaround time – Shorter waiting time
• Cost effective and sustainable transport – through integrated information
• Network Span -Seamless travel across wider network
• Modular transportation growth approach to offer better connectivity for future
• Safety and Security regulations
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Industry Drivers in Singapore
• Economic growth of Singapore
• Population growth of Singapore
• Increased government Spending on public transportation
• Tighter reins on personal transport
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Population Growth
GDP Growth
Thought Leaders
• Transport and Travel Research (UK)
• International Association of Public Transport (UITP), Brussels
• MIT labs on Transport Research
• German & Japanese Heavy Manufacturers of Train Systems
– Siemens, Kawasaki, Alstom, Hitachi etc.
• Oracle is the best Software Provider for Traffic Management System
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Key Performance indicators
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Industry Ratios : -KPI
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Cost to Customer Train Availability
Industries Ratios -comparisons
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Source: CoMET awards, 2010
Punctuality Manpower Cost Efficiency Safety
Energy Usage benchmarks
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Source: CoMET awards, 2010
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Key Challenges faced
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Social Responsibility
• SMRT contributed over $5.2 million in charity and community projects in FY2009 Corporate Charity
• Initiative for physically challenged or less mobile people
Gift for Mobility programme
• SMRT raised $1 million fund through five fundraisers event held over a period of six months
Silver tribute fund
• Staff equipped with skills to assist and transport less mobile passengers
Taxi medical Chaperons
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• Reduction in usage of Electricity, Water and emphasis on recycling
• ISO 14001 received in 2009
• Regular energy audits since 2005
• New hi tech systems in Air conditioning for electricity reduction
• “Most Energy Efficient Metro” award at The Metro Awards 2009, held in London.
Environment
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22%
78%
MRT
SBS
SMRT
Comparative Analysis
VS
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Worker Profile
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IT vendors
• RFID Implementation for SMRT TCM
• Develop an end-to-end solution from consultancy to integration with their SAP courses and training ACP
• SAP Implementation for SMRT SAP
• Sensors for ERP systems NCS
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Unique Selling Proposition
Fast mode of transportation
High Connectivity
Seamless service to Customers
Integrated Network
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Strengths
High Product Diversity
High Product Quality
Excellent staff
Advanced Technology
Weaknesses
Poor Revenue Distribution Structure
Centralized in Singapore
Opportunities
Increasing Ridership Trend
Expansion of RTS Network
Growth in Industry
Threats
Competitor
LTA as Central Bus Network Planner
SWOT
SWOT Analysis
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Business Strategy
SMRT
Strong and stable
Earnings from Fare operation
Grow non fare revenue and profitability
Overseas expansion
opportunities
Increasing share holder
value
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Issues addressed by IT
Ease of
Travel
Security &
Safety
Ticketing
and Fare
Collection
Analytics
& Insights
Employee
Empowerment
Asset
Management IT
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Operation and Strategy Alignment
Impact on Strategy
Imp
act
on
Bu
sin
ess
Op
era
tio
ns
High
High McFarlan’s Strategy Model
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Systems Engineering Approach
Design • Design Criteria &
Performance Specs
• Tender Proposal
Effect on Current Systems
• Signalling
• Control
• Power
• Communications
• Trackwork
• Fare Systems
Testing and Review
• Design Review
• Type Testing
• Testing and
• Commissioning
Validated and Tested System
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Past Successes in IT implementations
• Driverless Metros
• Development of E-Ticketing - Enhanced Integrated Fare System & CEPAS
• Development of Electronic Road Pricing
• Intelligent Traffic Monitoring System
• Distance Based Fares Calculation System
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Technology Introduced on MRT’s
• Integrated Supervisory Control System (ISCS)
• Moving Block Signalling with Computer Based Interlocking (CBI)
• Train Integrated Management System (TIMS)
• Maintenance Management System
• Communication Devices for example, TETRA Digital Trunked Radio
• On Board CCTV transmission
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Depot Control Centre Operation Control Centre
Equipment Room Passenger Service Centre Training Room
ISCS System- System Central Control
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BEP BXP Commuter flashes
Farecard at Bus Entry
Processor (BEP)
upon boarding
Commuter flashes
Farecard at Bus Exit
Processor (BXP)
when alighting
GPS to track Bus location to determine fare stage
OR
Cash
Contactless Smartcard for Bus
Improves Boarding time by 50%
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Tier 1
Tier 5
Tier 4
Tier 3
Tier 2
Card Manager
Rail Acquirer
Bus Acquirer
Operator Central Server
Depot Computers Station Computers
Operator Central Computer
EIFS System Overview
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
(1) Approach of Vehicle
Road Markings
Sensor
In Vehicle Unit
Operation of ERP system
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
Road Markings
Sensor
In Vehicle Unit
(2) Charging
Operation of ERP system
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
(3) Debiting
(IU-Cashcard)
Road Markings
Sensor
Operation of ERP system
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
(4.1) Verification
Road Markings
Sensor
Operation of ERP system
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
(4.2) Capturing
Photo (For
Violation/Error Only)
Road Markings
Sensor
Operation of ERP system
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Radio Antenna
Camera
1st Gantry
Radio Antenna
2nd Gantry
(5) Departure of
Vehicle
Road Markings
Sensor
Operation of ERP system
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Current projects
• Completion and operationalize Circle line
• (TFTDS) - Taxi fleet tracking and dispatching system
• Mobile data terminals (MDT) in all our taxis
• Newer version of STARiS
• Implementation of Organization vide Knowledge Management System
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Future expansion of MRT
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Thank You
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KPI’s for MRT & Bus Services
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