1
SNDT Women’s University (Sndt.digitaluniversity.ac)
Premlila Vithaldas Polytechnic
Syllabus – Diploma in Travel and Tourism
SNDT Women’s University 1, Nathibai Thackersey Road,
Mumbai 400 020
Revised – 2008
2
DEPARTMENT OF ADMINISTRATION SERVICES
DIPLOMA IN TRAVEL AND TOURISM
Premlila Vithaldas Polytechnic
S.N.D.T Women’s University
Juhu Rd, Santacruz (West)
Mumbai- 400049
University Syllabus Format
Faculty Name- Commerce
Diploma in Travel and Tourism.
Semester - I
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.1 Profile of Tourism Industry
4 - 2.5 75 25 - 100 4
1.2 Cultural Heritage-I 4 2 3 100 25 25- 150 5
1.3 Indian Geography & Places of Interest
4 - 2.5 75 25 - 100 4
1.4 English-I 4 - 2.5 75 25 - 100 4
1.5 Personality Development
Audit Course
1.6 Tutorials/Library 4
Total 16 6 10.5 325 100 25 450 17
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.1 Elementary Book
Keeping
4 - 2.5 75 25 - 100 4
2.2
World Geography &
Places of Tourist
Interest –I
4 - 2.5 75 25 100 4
2.3 English-II 4 - 2.5 75 25 -- 100 4
2.4 Computer Application 2 2 50 25 -- 75 3
2.5 Tourism Infrastructure 4 - 2.5 75 25 - 100 4
2.6 Tutorials/Library. 4 - - - - - -
3
Semester - II
Semester - III
Semester - IV
Total 18 6 10 350 125 -- 475 19
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.1
World Geography &
Places of Tourist
Interest –I
4 - 2.5 75 25 100 4
3.2 Business Communication
4 - 2.5 75 25 100 4
3.3 Travel Agency Management
4 - 2.5 75 25 -- 100 4
3.4 Organization of Tourism Industry
4 - 2.5 75 25 -- 100 4
3.5 French-I 2 2 50 25 - 75 3
3.6 Tutorials/Library. 4 - - - - - -
Total 18 6 10 350 125 -- 475 19
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.1 Entrepreneurship 4 - 2.5 75 25 100 4
4.2 Destination Planning 4 - 2.5 75 25 100 4
4.3 Air Fare and Ticketing – I
4 - 2.5 75 25 -- 100 4
4.4 Human Resource Management
4 - 2.5 75 25 - 100 4
4.5 Environmental Tourism and its Impact
4 - 2.5 75 25 - 100 4
4.6 French-II 2 2 50 25 75 3
Tutorials/Library 4
Total 22 6 12.5 425 150 -- 575 23
4
Semester – V
Prerequisite before student does Internship- 98 credits
Semester – VI
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.1 Marketing and Sales 4 - 2.5 75 25 100 4
5.2 Accommodation
Industry
4 - 2.5 75 25 100 4
5.3 Air Fare and Ticketing – II
4 - 2.5 75 25 -- 100 4
5.4 Travel Documentation 4 - 2.5 75 25 - 100 4
5.5 Tour Operation Management
4 - 2.5 75 25 - 100 4
5.6 Tutorials/Library 4
Total 16 4 12.5 375 125 500 20
Paper Code
Subjects L P/T D TP TW P/V T Credits
6.1
Internship Training in Travel Organization Internship Feedback From Industry Internship Feedback From Teacher Internship Report and logbook from student
18hrs 100
x 3
=
300
4x3=12
6.2 Final Project .
20 100 4
6.3 Tourism planning 10 hrs 100 4
Total 500 20
5
Semester-I
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.1 Profile of Tourism Industry
4 - 2.5 75 25 - 100 4
SrNo
Topic / Subtopic Hrs Percentage
1 Origin, Growth & Development of Tourism
Facts of Indian Tourism. Behavioral Profile, Main Sections Of
Tourism Industry, Intermediaries. Integral Parts of Tourism
,How Above Factors Help To Promote Tourism
03 06
2 Tourism Phenomenon
Definition of Tourism, Tour, Tourist, Excursionist, visitor, Traveler
International Tourism - Inbound and
Outbound Tourist - Destination,
Origin. , Networks & Outlets Media - Indian Tourism
06 10
3 Evolution of Tourism Ancient era - Pre & Post world war 11 - Thomas cook (Grand
circular tours) - Development of tourism in India pre / post
independence - Present status of Tourism in India. ,
Importance of Information Services in Tourism
05 08
4 Importance & Socio-Economic Significance at 4ational &
Global Level, Utility & Impact of Communication on
Tourism in India
04 10
5 Importance & Political Significance at 4ational & Global
Level.
06 06
6 Constituents of Tourism Industry - Primary Constituents -
Secondary Constituents.
5 A's of Tourism, Attraction & Accessibility, Accommodation,
Amenities
04 08
7 Forms & Typology of Tourism
Basic Motivation for Tourism Nature Based, Leisure , Social &
Cultural - Sports
Man-made Attractions, Recreational & Wild life
Business, Shopping & Adventure Pilgrim Tourism & New
Trends (World & India)
Political, Health, VFR-Senior Citizen, Sustainable Tourism,
Alternative Tourism - Eco tourism, Agro-rural tourism. Ethnic
tourism
24 36
6
8 Impact of Tourism
Economic, Employment generation, for ex. Multiplier effect,
leakage, infrastructure development - Social and cultural
political impact - Standard of living, passport to peace,
international understanding, national integration.
06 12
9 Travel agent & Tour operator Definition, Meaning & Nature
– Role of Travel Agent and Tour Operator in tourism.
- Basic qualities
02 04
TOTAL HOURS 60 100
7
Sr
No
Topic / Subtopic Hrs Percentage
1 Brief history of India (Brief account of History, major rulers and their contribution
in Indian culture & architecture)
Ancient Indian History
Indus Valley
The Aryan
The Maurya
The Gupta
Medieval Indian History
Modern Indian History (British)
08 14
2 Caves, Temple & Fort Architecture: Features, Evolution,
Styles- Indo Islamic Architecture , British Architecture
Significance to tourism
08 12
3 Religions of India (the origin, spread, doctrine practices, important places of pilgrimage)
Indus valley- Cult of mother goddess, Races of India
Worship of nature and its
Development.
Hinduism and Caste System
Islam
Buddhism
Christianity
Sikhism
Jainism Zoroastrianism
12 16
4 Iconography (Sculptures):
Meaning & Importance/ Hindu iconography/ Gods in Vedic
age/ Gods/ Goddesses/ Stories/ Legends/ Dasavatras/
Iconographical representation / Buddhist Iconography:
Dhyani, Manushi, Gautam, Future Buddha’s / Jain
Iconography: Tirthankars, Gomateshwar Bahubali, )
08 16
5 Indian Constitution and its main features:
Flag, Anthem, Emblem, Bird, Animal
02 05
6 Indian Fairs & Festivals: Introduction/ Difference between
calendar and organized festivals/ Religious. State wise
Festivals: Origin, practice, celebrations/ Festival’s influence
on Tourism and its promotion
12 16
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.2 Cultural Heritage 4 2 3 100 25 25- 150 5
8
7 Indian Handicrafts: Style/Technique of
Production/Description/Centers of Productions/Textiles & its
types/ Carving: Stone, Ivory, Metal, Wood /Leather craft &
others
Indian Paintings: Any two styles / famous painters
Yoga: Philosophy & Practices
12 16
8 Indian Music:
History, development : Types, Concepts of Raga And Taal,
Musical Instruments ( Wind, string)
08 16
9 Dances of India:
Classical Dance Types: History, style, costume, famous artists
( Bharat Natyam, Katthak, Kathakali, Oddissi, Manipuri,
Kuchipudi / Folk)
Indian Theater & Cinema: Well known Artists, Features &
Significance to tourism
12 16
10 Cuisine: Different Styles & its influence 08 18
11 Famous Literary Work: Indian Epics, Literature-Sacred &
Secular. Gandhian Philosophy.
02 05
TOTAL 90 150
9
Sr
No
Topic / Subtopic Hrs Percentage
1 India (Map work)
Physical division,
Political division.
06 10
2 India’s Biodiversity
• Ecology of India
• Forest Wealth
• Floral plants
• Fauna
• Environmental concern Deforestation
• Land degradation
• Water
• Pollution
• Fisheries
• Nature conservation
• Wildlife preservation
08 09
3 Geographical Distribution
• Topography
• Climate, Weather
• Seasonality in tourism and
• Destinations
• Accessibility
08 12
4 Major cities and 3 letter codes
06 10
5 State wise 4orth, West, 4orth Eastern, East and South
Indian States
Brief historical background.
• Monuments, Forts, Palaces Temple & cave
• Hill resort.
• Beach resort.
• Wildlife Sanctuaries, National parks.
• Island resorts.
• Cultural centers / Museum and art galleries
30 52
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.3 Indian Geography & Places of Interest
4 - 2.5 75 25 - 100 4
10
• (Fairs and festivals centers, dance & music)
• Dress, custom, language and staple cuisine.
• Ports, River valley projects.
6 The impact of tourism on various sectors 02 5
7 Tips on health & safety 02 02
TOTAL HOURS 60 100
11
Sr No Topic / Subtopic Hrs Percentage
1 Pronunciation
Authentic pronunciation Rules & Pitfalls
02 04
2 Vocabulary building.
Enriching word power
Word Definition & Formation
Words related to travel
Synonyms & Antonyms
Use of Dictionary
04 08
3 Sentence Definition & Formation
Elements – phrases & clauses
Phrase structure and clause structure , transformation of sentences
Three basic patterns of sentences Kinds and parts of sentences
Constructing correct & effective sentences
Mechanics of writing.
04 08
4 Punctuations
Punctuations
Punctuation pitfalls & how to avoid them
02 08
5 Reading
Kinds of reading
News Paper reading
06 04
6 Grammar:
Different Parts of Speech
Articles
Nouns – Definition, Types, Gender, Number
Pronouns
Adjectives- Kinds, Degrees of Comparison
Verbs
Auxiliary & Ordinary
Agreement of verbs & subject.
Gerund Words
Tenses
Adverbs
Prepositions
Conjunctions 22 28
7 Voice
Active & Passive
When to use
Transformation of voice vis-à-vis
04 08
8 Speech 04 08
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.4 English-I 4 - 2.5 75 25 - 100 4
12
Direct & Indirect
When to use
Transformation of voice vis-à-vis
9 Oral communication
Introducing yourself, Report an incident & event narration, Ten
conversational problems & How to solve them
10 15
10 Comprehension 02 5
TOTAL HOURS 60 100
13
Sr No Topic / Subtopic Hrs Percentage
1 Definition, Meaning, Constituents, Personality Traits, Johari
window
02 04
2
Importance of life Skills
7 Critical life Skills – To develop personality Skills
02 4
3 Concept of Self –Self awareness, Self esteem, Self image
02 04
4 Personal Grooming. Make awareness an asset. Importance of
Grooming in profession. Physical appearance and impression
Selection of clothes and accessories including Sari draping, Poise,
Posture, Manners and Etiquette, Hygiene and Grooming practices
like manicure, pedicure, skin and hair care. Yoga
17 23
5 Goal Setting – Goals in Career /life. Setting, Planning and Direction
with the help of strengths and deficiencies.
02 04
6 Time Management-Importance of time Management, How to
manage time. Factors affecting time loss, Time Matrix, Urgent V/s
Important jobs.
02 04
7 Interpersonal skills and Group Dynamism- Understanding groups,
effective participation in group forums, Successful personal
practices, Need of We instead of I, Positive Thinking, Giving and
Receiving Compliments, Dealing with Criticism
04 06
8 Stress Management - Successful person finds ways to manage
stress.How ?
02 04
9 Negotiation and Conflict Management-Concept, Approaches 02 05
10 Attitude Building –assessing oneself,factors responsible, a practical
treatise, SWOT analysis
04 05
11 Motivation-Different ways to motivate yourself 02 04
12 Group Discussion/ Role Play 04 8
TOTAL HOURS 45 75
Paper Code
Subjects L P/T D TP TW P/V T Credits
1.5 Personality Development
Audit Course
14
Semester-II
Sr
No
Topic / Subtopic Hrs Percentage
1 Book keeping- meaning/ objective/ importance/ utility 02 02
2 Principles of double entry
04 06
3 Classification of accounts – personal/ real / nominal 04 06
4 Journal – meaning / steps in preparation and Performa /
practical problems.
06 06
5 Ledger – meaning / steps in preparation and Performa /
practical problems.
06 04
6 Cash book and petty cash book- meaning / steps in preparation
and Performa / practical problems. on simple cash book , two
column, three column with emphasis on contra entries.
04 06
7 Bank reconciliation statement – meaning, reasons for
reconciliation, simple problems.
06 06
8 Final accounts – trial balance / balance sheet.
10 24
9 Tools of accounting – Types of cheques / drafts / credit cards /
vouchers / travelers cheques / e transactions.
05 08
10 Bills of exchange. Types and their definitions 02 08
11 Billing and Settlement Plan 05 10
12 Tally for Tourism accounting (to be taught during tutorials) 06 14
TOTAL HOURS 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.1 Elementary Book
Keeping
4 - 2.5 75 25 - 100 4
15
Sr
No
Topic / Subtopic Hours Percentage
1 World division –
Continents, oceans, types of geography, longitude and latitude,
landforms. Atmosphere, layers of the earth.
02 06
2 World Climate zones(countries under these zones)
Tropical. Dry/ Mesothermal Humid, Micro Thermal Humid,
Polar
02 4
3 World time zones & travel time 24 hrs. Time clock/international date line. Airline time table,
world time zone and difference, 3 letter code/ airlines transport
to & within the country
04 10
4 Travel guides & tariffs, major air, sea, Rail, road travel,
major international airline, their routes, growth, charters
& operation
04 08
5 Present status of tourism in all the countries- Major
countries around the world with their capital and important
cities
06 08
6 IATA geography-IATA I-II-III/3 letter city codes/ 2 letter
airline codes 06 14
7 Profile of each continent – Asia, Australia, 4ew Zealand &
Islands of the Pacific.
Map work.
Region, Landforms/Landscape, Location, Mountains,
Waterfalls, Gorges, Rivers, Lakes, Hot Springs, Ice fields etc.
04 08
8 Major tourist destinations – as mentioned above.
All these should be studied under- location in world continent,
/ Capital/ currency/ general information (People, religion,
language, flora & fauna, economy) / cuisine / Best time to
visit/./ Shopping/ Culture & Landscape/ Major tourist
attraction/ Special sports/ fairs & festivals etc.
32 42
TOTAL HOURS 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.2
World Geography &
Places of Tourist
Interest –I
4 - 2.5 75 25 - 100 4
16
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.3 English-II 4 - 2.5 75 25 -- 100 4
Sr
No
Topic / Subtopic Hours Percentage
1 Fundamentals of Communication
Definition/ Importance,Objectives of Communication
Basic forms and Modes of Communication-
Their advantages and disadvantages
Process
Media Channels
Barriers
Dealing with the Barriers
06 12
2 Types of Communication
Importance
Different Approaches
Verbal and Nonverbal
Written and Verbal
Making Oral Presentations
Barriers
08 14
3 Attributes of Communication-7 C’s of Communication 4 08
4 Speaking, Listening, Writing, Reading
Define, Develop, Improve Skills
Speech and Debate
10 21
5 Communication and Public Relations.
Terms & situations Elements of Good Talking
As a guide/visitor/travel agent/customer query
Describing places, people of tourist interest
Enquiries & responses from travel desk
08 20
6 Telephone Etiquette- How to talk. 5 5
7 Essence of Public Speaking 13 20
TOTAL HOURS 60 100
17
Sr
No
Topic / Subtopic Hrs Percentage
1 Computer fundamentals- Over view to computer System
Operating system: DOS &Windows
Application Software
Representation of data.
(Students are expected to identify the components of computer &
peripheral devices)
04 05
2 Operating Windows
Starting Windows
Exploring the desktop
The start button
Moving & sizing Windows
Arranging Windows
Shortcuts
Shutting down Windows
Windows Tools
My computer
Windows Explorer
Copying files
Creating, Renaming & Deleting folders
Creating, Moving, Renaming & Deleting files
Find folders& files
Word pad
Opening & saving File
Editing Document & formatting Text
Previewing &printing Document
Recycle Bin/Help.
04 06
3 MS Word
Introduction to office tools& word processing
Creating & formatting a document.
Auto text/ complete/correct
Grammar & Spell Check
Changing font & type sizes
Inserting & sizing a document
Opening & saving a document
Printing & previewing a document
Finding& replacing text
Creating & removing the Hyper link
08 12
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.4 Computer Application 2 2 50 25 -- 75 3
18
Creating reports & tables
Template(letter, Fax, Memo, Report)
(the student should complete at least 2 assignments which cover
various features of word processing)
4 MS – Excel-
Introduction to Electronic Spread sheet
Introduction to Microsoft Excel Creating & formatting a
Worksheet
Inserting Data into Worksheet
Entering Formulas & functions
Types of charts
Creating charts
Moving & sizing charts
copying charts
using Auto Fill
Splitting Windows & Freezing Panes
Using goal seek
(The student should complete at least 4 assignments which covers
various features of excel including insertion of excel workbook
Ms word).
06 10
5 MS Power Point –
Introduction to Presentation Program
Introduction to MS Power Point
Creating Presentation
Features of Power Point
Auto Content Wizard
Viewing & Editing a Presentation
Inserting Moving Hiding & Deleting Files
Inserting Pictures & Clip Art
Opening Saving & Printing a Presentation
Creating & Enhancing a Table.
Slide Layouts
Modifying the Slides & Title Master
Adding Transition & Build Effects
(The student should complete at least 4 presentations which
covers features of power point).
7 12
6 Internet & Email Application –
What is Internet
History & uses of Internet
Connecting to Internet
Dial up Access & Direct Access
Domains & Address
DNS & IP Address
Using the World Wide Web
Internet Browser & Browsing the Web
Services on Internet
Email services
Search Engines
Chat Services
07 15
19
(Every student will surf the internet For at least 2hrs. She should
be able to create an account sending Email& ability to search the
required information using Internet)
7 Tally
Cash book
Bank book
Ledger Account
Debtors
Creditors
Sale register
Purchase register
Balance sheet
(Maintaining of accounts)
7
15
Total 45 75
20
Sr
No
Topic / Subtopic Hrs Percentage
Importance of Infrastructure in Tourism- Evolution, 4eed
for Development of Infrastructure
02 04
Transportation – An integral part of tourism industry.
The three main types- Surface Transport-Road and Railways,
Network, Operations and their contribution and the role played
by them in Tourism industry
02 04
Roads 4etwork of Roads- National and State Highways,
Luxury coaches, Different kinds of Special Passes available.
Advantages and Disadvantages of Road transport
Case studies -Volvo Role of small transport services
08 14
Car Rentals
Role, functions & options Major Transport Operators in India-National, State, Others, Highways
08 14
Railways – Importance of Railways in tourism
Services and facilities offered by railways to the modern traveler
and tourist Different types of Railways- Special Trains-Rajdhani and Shatabdi Luxury Tourist Trains- Palace on wheels, Deccan Oddessy, Heritage on wheels, etc Toy Trains- Darjeeling, Matheran Special railway passes
12 18
Water transport –As an important mode of transport Forms of travel on water- Ships, Hovercrafts, Ferries, Ocean Cruises etc Cruise Tourism - Different Types of Cruises, Importance of cruise in modern travel, Contribution of cruises in Tourism Promotional packages.
12 18
Air Transportation- Its Contribution to the development of Travel and Tourism Role and function of National and Domestic Carriers/Feeder Airlines, Growth of Private Airlines- Their present status and growth. Their contribution to tourism Industry.
Case Studies- Air India, Indian Airlines, Alliance Air, Jet
Airways, Sahara – their growth & present status
14 18
Cable Cars- their growth & present status. Its influence on
travel and tourism. Case Studies
04 10
TOTAL HOURS 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
2.5 Tourism Infrastructure 4 - 2.5 75 25 - 100 4
21
Semester - III
Sr
No
Topic / Subtopic Hours Percentage
1 World time zones & travel time In the continents of North America- USA, Canada, Mexico.
Central America and Caribbean Islands.
South America.
Europe- Scandinavian Countries, West Europe, East Europe,
Mediterranean countries
Africa and Indian Ocean Islands
Airline time table, world time zone and difference, 3 letter
code/ airlines transport to & within the country
3 letter city codes/ 2 letter airline codes
10 25
2 Climate zones of the above regions
02 10
3 Travel guides & tariffs, major air, sea, Rail, road travel,
major international airline, their routes, growth, charters
& operation in the above mentioned region.
06 10
4 Present status of tourism
04 08
5 Profile of above mentioned region –Map work.
Region, Landforms/Landscape, Location, Mountains,
Waterfalls, Gorges, Rivers, Lakes, Hot Springs, Ice fields etc.
06 10
6 Major tourist destinations – as mentioned above.
All these should be studied under- location in world continent,
/ Capital/ currency/ general information (People, religion,
language, flora & fauna, economy) / cuisine / Best time to
visit/./ Shopping/ Culture & Landscape/ Major tourist
attraction/ Special sports/ fairs & festivals etc.
32 47
TOTAL HOURS 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.1
World Geography &
Places of Tourist
Interest –I
4 - 2.5 75 25 100 4
22
Sr.
No
Topic / Subtopic Hours Percentage
1 Introduction to business communication
1. Role of communication in Business
2. Importance of communication skills in Business
02 04
2 Public relations-define, application. tools –advertising and
direct response, sales promotion
06 08
3 Main forms of Business communication
Business communication strategies 02 04
Letters- Kinds, Style, Personal 06 10
4 Business Letters-Kinds of Business letters order letters, claim
letters, Runtime request, Sales letters 12 18
5 Report-frame work, types, elements and the text of report 06 08
6 Proposals-Definition, format of proposal, writing well
organized and effective proposals 04 08
7 Advertisements- Introduction, how to write ads, drafting and
sending ads 04 08
8 Memorandum-Fundamentals, definition, types of formats for
writing memos 04 08
9 Resume and cover writing, planning resume structure and
content. Electronic resume 06 10
10 Interview skills-Planning a career, pre and post interview
skills, what not to do during the interview
Telephone skills-what to talk
06 10
11 Group communication advantages and disadvantages 02 04
TOTAL HOURS 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.2 Business Communication
4 - 2.5 75 25 100 4
23
Sr
No
Topic / Subtopic Hours Percentage
1 Travel Terminology - Phonetic alphabets/Travel agency terms
& definitions Abbreviations
02 02
2 The travel Agent & tour operators
Role & function/Difference between Tour operators & travel
agent/ /History of Travel Agents present status of Travel agents
in India & abroad/Major travel agent & tour operator in world&
in India.
04 06
3 Setting up a Travel Agency-IATA & 4on- IATA
Infrastructure & financial requirement/Approvals of concerned
organizations/Recognition & licenses/
Benefits & incentives
06 08
4 Travel business
Business
organizations./proprietorship/partnership/corporation/franchiese.
02 06
5 Management. task in a Travel agency
Acquiring product knowledge/ managing information/ ensuring
infrastructure & support services.
05 08
6 Depts. Of Travel Agency & its functions
International & domestic passage booking/ Documentation unit/
reservation unit/ Visa unit/ sales unit/ tour operation.
05 08
7 Functions & services of Travel agency
Reservation of domestic & international Airlines/ Hotel
booking/ railway. Reservation. Cruise booking/ car rental/
supplying luxury coaches/ passport documents/ Visa processing/
Foreign exchange formalities/ travel insurance/ tour packaging.
ticket stock reporting-payment default and its consequences
08 12
8 Sources of income. - Commission/ incentives/ overheads/
service charges. 06 10
9 Business requirements and Commercial skills vision, enough
money, and financial competence, well trained staff& staff
compensation, good understanding of IT trends, a smooth
internal organization, good negotiation skills, market
information and intelligence, a balanced product mix, creativity
06 10
10 Characteristics Attributes & skills- desirable Characteristics,
creating love for the job, communication skills, service
mindedness, patience and a cool head.
02 04
11 Qualifications-multicultural background, language skills, good
organizational skills, professional integrity and ethics, good
knowledge of geography, finance, accounting and management.
02 04
12 Customer care. – Providing quality services/ handling customer
complaints.
02 04
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.3 Travel Agency Management
4 - 2.5 75 25 -- 100 4
24
13 Handling and security of documents. & Consumer
protection.- passport, visa etc.
02 05
14 Railway Reservations. - Railway Reservation &
cancellations/promotional fares/ circuit fares.
02 04
15 Business Travel-Client profile, selling business travel, technical
aspects, accounts receivable, travel agent, combined business
leisure travel
02 05
16 Booking a hotel. - Booking & cancellation/ issuing travel
vouchers.
02 02
17 Payment modes. - Cash/ Cheque/ credit cards. 02 02
TOTAL HOURS 60 100
25
Sr No Topic / Subtopic Hrs Percentage
1 4eed of the organization Types of organizations
Requirement of the organization
04 06
2 International organizations
(Introduction, History Membership,
Offices, Aims, Roles, Functions,
Organization Structure, Benefits)
WTO
IATA
ICAO
PATA
SAARC
ICCA
SITA
FIATA
IH&RA
IHA
ASTA
UFTAA
WTTC
IUOTO
19 30
3 4ational organizations
TAAI
IATO
ASI
TOA
TODA
AAI
Shipping Corporation
TFCI
FHRAAI
15 25
4 Study of Dept. of Tourism - Government of India.
Set up
Organization structure
Role, functions. Objectives
Offices
06 9
5 Study of State Tourism Dept
Set up
Organization structure
Role, functions. Objectives
Offices
06 10
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.4 Organization of Tourism Industry
4 - 75 25 -- 100 4
26
6 Study of ITDC
Set up
Organization structure
Role, functions. Objectives
Offices
06 14
7 Training & Development opportunities& career options n
tourism industry
Need for training
Career options & growth
04 06
TOTAL HOURS 60 100
27
Sr.
No
Topic / Subtopic Hrs Percentage
General idea about French language and its special features
Alphabets and their pronunciations- Vowels and combination of
vowels and their pronunciation- Basic phonetic rules- liaison
04 02
Numbers1-100
Days of the week, Months of the Year, Seasons
08 8
. Money, Time.
Vocabulary related to Money and Time
03 04
The Article
Indefinite and definite-Contracted- Partif
06 07
Nouns – Masculine and Feminine- Singular and Plural;
Pronouns
05 08
Verbs and their conjugation 06 08
Prepositions and Adjectives- Kinds and how to use them 04 05
Formation of Simple Sentences and Question and Answers in the
Affirmative, Negative, Interrogative, Assertive
Translation of simple sentences from French to English and English
to French
10 12
Vocabulary related to Family, Parts of the Body ,House, Colour,
Furniture, Professions, and small talk
10 12
Names of Countries 02 04
Opposites 02 04
Total 60 75
Paper Code
Subjects L P/T D TP TW P/V T Credits
3.5 French-I 2 2 50 25 - 75 3
28
Semester - IV
Sr
No
Topic / Subtopic Hrs Percentage
1 Profiling entrepreneurs and enterprising people :
What is an entrepreneur / enterprising person ,
Importance of small business / Sole business / Partnership.
Importance of large business Organizations /Co-operatives /
Companies: Public & Private Limited.
Entrepreneurial Characteristics.
How to access your enterprising abilities.
06 12
2 Women as Entrepreneurs- definition, importance,
functions and role of women entrepreneur, problems,
strategies for the role of women entrepreneur, secret
behind women’s success, the most powerful women in
Indian business.
Case Studies.
12 15
3 How to think like an Entrepreneur :
Where do creative ideas come from?
Overcoming creative blocks : Creativity warm ups , Exercises to
stimulate your creativity
08 13
4 Entrepreneurship opportunities in Hospitality and Tourism
Industry
Being an enterprising employee (An Entrepreneur)
Accepting contract or fee for service employment
04 8
5 Becoming an Entrepreneur
Buying an existing business
Buying a franchise business
Starting your own business
Legal requirements to set up a new enterprise
Laws and regulations adopted by the various state and
government bodies with relation to tourism and tourist as
Consumers
Shops and Establishment Act
Agencies that help in formulating and financing such projects.
20 27
6 Working from home
Growth and Development of the home based work environment
10 25
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.1 Entrepreneurship 4 - 2.5 75 25 100 4
29
Benefits & challenges of working from home
Tips for home based workers
Profile & case studies of successful home based careers
TOTAL HOURS 60 100
30
Sr. No Topic / Subtopic Hrs Percentage
1 Destination
Meaning, Types &Bases
02 02
2 Geographical influences.
History & culture, Recent Trends
02 05
3 Importance of Planning.
Definition
Scope
Nature
Needs
UN Conference
04 08
4 Planning Strategies
Coordinated planning
Planning process
Assessment of tourist demand & supply
Time factors.
06 10
5 Identify Destinations & Policy Models-
Establishing objectives
Territorial planning
Administrative planning
06 10
6 Public & Private Sectors 04 08
7 Investment Sources
Financial planning
02 05
8 Government role in planning.
National & State Level Plans in tourism development& their
significance
Tourism planning on India Introduction to five – year plans
04 08
9 4ew Destinations & Development Funds.
Monitoring Progress.
02 02
10 Significance of plans in Destinations Development
Tourism Marketing & Research
Types of market research.
04 05
11 Data Collection, Use Of
Data, Market research in Planning
Travel Statistics
Statistics for planning.
08 12
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.2 Destination Planning 4 - 2.5 75 25 100 4
31
Categories of tourism Statistics.
Method of measurement
General problem of measurement
12 Development of plans for destination.
Site selection as per type of destination & required permission
& ownership
02 03
13 Basic Infrastructure-
Accessibility. Transport
02 03
14 Accommodation- types as per destination
Amenities & facilities Modernization Comfort & cost
02 02
15 Seasonability - Effects of destination & tourism, 02 03
16 Human resource planning. Maintenance, staff & other
services Management of destinations
02 02
17 Expansion as per recent trends Sustainability & need for tourism competition
Successful promotion- measurement & examples
02 02
18 Case studies
Incredible India
Gods own country
Truly Malaysia
Maharashtra unlimited.
4 10
TOTAL 60 100
32
Sr.
No
Topic / Subtopic Hrs Percentage
1 Introduction to AIR FARES &TICKETING. 02 02
2 FAMILIARISATION OF OAG i.e. OFFICIAL AIRLINE
GUIDE. Flight
Booking And Routing, Minimum Connecting Time
10 10
3 Elapsed Transportation time 03 04
4 Familiarization of PAT
Fares for different classes of service i.e. F, C & Y Routes
04 08
5 Fare Calculation
Global indicators for international travel EH, WH, AT,PA, AP,
PN,SA.TS,RU & FE
04 08
6 Fare Constructions
The Rules of Global Indicator and Maximum Permitted
mileage Allowance in TPM deduction
Carry out higher intermediate point check in
Calculating the fare applicable to the fare component
Checks
One way backhaul and Circle trip minimum
IATA Rate of Exchange to use for converting to LCF & NUC
24 25
7 Travel in different classes
One Way and Return Journey
Outbound and Inbound
10 10
8 Limitations and Restrictions of Travel
Indirect Travel and Travel via Europe
05 07
9 Baggage Allowance 04 08
10 Promotional Fares
Student fares
04 08
11 Issuance of Tickets 06 10
TOTAL 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.3 Air Fare and Ticketing – I
4 - 2.5 75 25 -- 100 4
33
Sr No Topic / Subtopic Hrs Percentage
Introduction to Management and Human Resource
management - Importance, Definition and Concept
Evolution
Values
Goals
Standards
Resources
01 05
Process of Management
Planning
Organizing
Directing
Controlling
Evaluation
15 20
Decision Making 02 06
Personality theories-Self Actualization Theory- Maslow Hertzberg
Theories
Dispositional Theory
05 05
Fayol’s Principles 02 05
Group Dynamics 02 05
Motivation 02 05
Conflict Management\ 02 05
Organizational Change 02 05
Subsystems of Human resources-
Manpower Planning
Job Description
Recruitment – Internal and External
Selection Process
Induction
Performance and Potential Appraisal
Counseling
Training and Development
Compensation and Rewards
Organizational Development
24 30
Co-ordination 01 04
Leadership 02 05
TOTAL 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.4 Human Resource Management
4 - 2.5 75 25 - 100 4
34
Sr No Topic / Subtopic Hrs Percentage
1 Environmental Systems- Introduction and definition, Structure and
Components of environment, Functions. Human Interference 08 15
2 Environmental Tourism- Nature and Concept 04 07
3 Need for environment friendly Tourism: Environmental Base 06 08
4 Environmental Stress- Carrying capacity and Negative effect of Tourism 08 10
5 Conservation 06 10
6 Eco Tourism concept, characteristics. 05 08
7 Environment aspects planning 04 08
8 Challenges before India 04 08
9 Remedial Measures and Environmental protection Laws in India 06 14
10 Global Efforts –World Summit on Eco Tourism 04 07
11 Case Studies- Himalayas, Artic Region, etc. 05 05
TOTAL 60 100
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.5 Environmental Tourism and its Impact
4 - 2.5 75 25 - 100 4
35
Sr.
No
Topic / Subtopic Hrs Percentage
1 Vocabulary related to Travel-Modes of Travel and Transport-
Vocabulary used while Traveling by various means of Transport-
Air, Bus, Road, and Rail.
10 12
2 Vocabulary related to Hotel and Restaurant – Names of various
meals and drinks during Breakfast, Lunch, Dinner.- List of
vegetables and fruits, wines Cheese, poultry etc commonly used.
10 12
. 3 Different countries Ticket Booking, Hotel Reservations and
Cancellations
10 12
4 Directions- Giving and Taking. 06 06
5 How to read and write Passport Details 08 10
6 Verbs and their conjugation according to their tenses. 04 06
7 Opposites 02 05
8 Translation of French to English and English to French. 10 16
Total 60 75
Paper Code
Subjects L P/T D TP TW P/V T Credits
4.6 French-II 2 2 50 25 75 3
36
Semester – V
Sr. No Topic / Subtopic Hrs Percentage
1 Concept of Marketing Approaches to the study of marketing (conceptual & modern).
Differences between marketing & selling.
Concepts of service marketing - characteristics of services &
their classification, marketing mix.
05 12
2 Product Life cycle & Marketing strategies:
Concept of tourism, Product development.
Pricing of different tourism packages.
Promotional techniques.
10 14
3 Understanding market & the consumer
Identifying market segments and selecting target markets
Channels of distribution Marketing communication mix -
five major modes of communication, their advantages &
disadvantages
08 12
4 Market Research
Desk research, Field research: Sources of information:
Journals, periodicals, magazines, newspaper, directories, guides
Books, Maps, etc,
Investigation surveys & forecasting: Consumer Behavior
Presentation of Research findings & use of research findings.
Marketing of Airlines, hotels, travel agencies etc.
Conference & convention marketing, Exhibition planning,
Financial Structure, F & B planning, Transportation etc.
10 18
5 Developmental role of marketing –
Role of public organization
Role of local bodies
Role of NGO
Socially responsible marketing
Social marketing
10 15
6 Public relation
Concept
Significance
Technique
05 07
7 Selling
Meaning of selling, steps in selling
06 10
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.1 Marketing and Sales 4 - 2.5 75 25 100 4
37
Qualities and role of Professional
Sales person
Sales technique
Product knowledge
Customer contact
Telephone sales
Converting shoppers to buyer
USP
Concept of outside sale a
Closing the sale
8 Customer service Orientation
Personal Grooming
Code of conduct
Do’s & Don’ts
Telephone Manners
02 02
9 Brand
What is Brand?
Building Brand identity.
Brand Asset Management.
04 10
Total 60 100
38
Sr No Topic / Subtopic Hrs Percentage
1 Introduction to Hotel & Catering industry -Evolution,
importance its development, growth & present day scenario.
International & national perspective, their types, salient features.
02 06
2 Hotel & Restaurant gradation & classification-bodies responsible
for grading norms for classification
02 05
3 Infrastructure requirements of the hotel industry – necessary
factors which affect the supply & demands, current trends of
accommodation, licenses & permits , Rights & Liabilities of hotels
04 08
4 Hotel & its Administration-types of ownership /individual, chain,
lease & joint venture, Franchisee
04 05
5 Management contracts/ Organization structure-depts. of
approved hotel knowledge of four operating department’s namely
front office, Room reservation procedures, and food & beverage
production. House keeping –function &organization, Food&
beverage Service depts. (Functions & organization structure of each
dept.)
Role of non-operating depts. e.g. Personnel, purchase, store &
finance, engineering & security. etc
04 10
6 Basic Reservation activities 02 05
7 Electronic Front office 02 05
8 Study of major international .&national chains-style of
operations e.g. Hilton, Sheraton, Ritz & Marriots, Taj, ITC, Oberoi
& present trends. Case study on any one chain.
Comparison of pvt & public section in India. Pvt. Chains Taj,
Oberoi etc. Public sector- Ashok hotels& other state govts. Operated
hotels.
Role of unorganized sector in tourism industry
04 08
9 Supplementary accommodation
Apartments, House Boats, Tents, Dharamshallas, etc
Role of unorganized sector in tourism industry
04 10
10 Future trends in the hospitality industry & the required
strategic planning-future challenges for the hotel for meeting the
burgeoning tourism trends. Mktg. strategies. Different types of
packages offered by hotels
02 04
From Travel agents perspective
11 Accommodation: Concept of Various kinds of Accommodation, ,
Difference between hotel and Supplementary accommodation,
06 12
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.2 Accommodation
Industry
4 - 2.5 75 25 100 4
39
Classifications of Hotels.
Schemes -classification, categorization and registration
12 Automation and hotel reservation by the travel agency 08 10
13 The accommodation product and the guest. 02 02
14 Qualities of a Travel Desk personnel 02 04
15 Duties of a Travel Desk personnel 04 04
16 Dealing with guest problems 04 08
17 Future trends in the hospitality industry & the required
strategic planning-future challenges for the travel agencies for
meeting the burgeoning tourism trends. Mktg. strategies. Different
types of packages offered by travel agencies.
06 12
TOTAL 60 100
40
Sr No Topic / Subtopic Hrs Percentage
1 Overview/Review of Air Fare and Ticketing. 06 06
2 International Air transport Regulation.
Major convention-Chicago/Warsaw.
Freedom of air-interline & online arrangements.
04 06
3 Industry codes, terminology & definition.
Sending information to Airlines
Special Service codes (SSRmessage)
Industry terminology & definitions
Abbreviation
04 08
4 Baggage.
Prohibited items, live animals.
02 04
5 The airport & the flight.
Airport area- landslide facilities, airside facilities.
Seating
Classes of service
In flight service
02 04
6 Airline & Ticketing Fare Construction formula –
Passenger Air Tariff (PAT)
The journey concept-common rooms
02 04
7 Add on concept, mixed class concept- Children & Infant fare.
Prepaid Ticket Advice (PTA)
Special fares
Mixed class Journeys & exceptions to travel in intermediate & First
class
06 12
8 Open Jaw Travel, 08 10
9 Lowest Combination Principle 05 8
10 Round the world Journeys 05 8
11 Taxes, Fees and Charges 06 10
12 Directional Minimum Check 04 06
13 Ticketing-
Traffic documents
Miscellaneous charges Order (MCO)
Multipurpose document(NPD)
04
10
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.3 Air Fare and Ticketing – II
4 - 2.5 75 25 -- 100 4
41
Concept ticketing- E ticketing.
14 Tickets issued against Credit Card and UCCF 02 04
Computers Reservation System - Abacus
TOTAL HOURS
60 100
42
Sr
No
Topic / Subtopic Hrs Percentage
1 4eed for tourism regulation.
International agreement
Impact of barriers on tourism
Ethical responsibility.
04 08
2 Travel Document. Definition of passport & different types of passports,
application & their requirements for a passport, procedure to
obtain a passport..
ECNR- Minor’s passport
Visa - different types of visas, applications ,their requirements
& procedure& necessary Documents
Re-entry permit.
Exit permit.
Visa Waiver Programme
POE- protestants of emigration.
08 15
3 Health Preventive measure.
Rules of health & vaccination for international travel-
Compulsory & recommended, Yellow Fever, Cholera, Malaria.
Health Certificate Health rules of inbound & outbound travel
04 04
4 General preventive measures -Basic rules Food, water, drinks
& nutrition
02 02
5 Custom Regulation
Import & Export
Immigration & customs
Custom formalities & regulations.
04 06
6 Travel Insurance.
Benefits
Policy conditions , claim procedure
Types of insurance
Travel insurance Services
Health
Baggage
Indemnity
Hijacking etc
08 12
7 Taxes.
Airport taxes
Foreign travel tax
VAT etc
Foreign Airport tax
Income tax clearance.
04 06
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.4 Travel Documentation 4 - 2.5 75 25 - 100 4
43
8 The travel information manual.
How to read TIM
Delve information regarding the following- passport , visa,
health, taxes, customs & currency
06 10
9 Foreign Exchange- currency regulation Foreign exchange
regulation for Indians traveling abroad.
04 06
10 Embarkation & Disembarkation cards-
Information required.
Format.
02 04
11 Airport Formalities.
Check in & check out formalities
In flight services
Frontier Formalities- airport
02 05
12 Travel formalities into India
Types of Visa issued by the Govt. of India.
Overseas Embassies
Do’s & Don’ts for Foreign travelers into India
Extension of Visa- FRO(Foreign Registration Office)
Special permits
Tips on international travel.
04 08
13 Regulations concerned to tourism.
Law & order regulations
Police & District officials
Laws on cheating
Laws on Antiquities
Shopping malpractices regulations
Accommodation & catering regulations
08 15
TOTAL 60 100
44
Sr
No
Topic / Subtopic Hrs Percentage
1 Introduction to tour operations
Definition, History Types of tours
Types of Tour Operators
Custom- Designed
Independent, hosted, escorted
Common interest tours
Special interest tours
Terms- FIT & GIT
05 10
2 Tour components.
Transport, accommodation & ancillary services.
04 06
3 Itineraries.
Basic guide lines sight seeing
Meals
Additional tour components
Planning an itinerary
Costing of itineraries –
two types, Special interest itineraries
Variable & fixed cost
Case studies-(Kashmir & Himachal Pradesh, Kerala & South
India, Grand Europe, USA, Australia, Far East, Mauritius &
Singapore, Kenya Safari & south Africa. Euro- America Dual).
10 18
4 Management aspect in tour operations
Preparing voucher
Briefing Escorts & guides
04 06
5 Organizing Pick Up, Transfers& Hotel Check In.
Preparing various checklists
Receiving your guest
Preparations required for receiving guests
Lost or damaged baggage
Arrival transfer check list
Departure transfers
Missing passengers.
05 10
6 Selling tours
Basic techniques, advantages& disadvantages
How to translate feature to benefits.
Sales promotion in tourism
Sales Support Techniques
08 12
Paper Code
Subjects L P/T D TP TW P/V T Credits
5.5 Tour Operation Management
4 - 2.5 75 25 - 100 4
45
7 Introduction to tourism promotion.
Key aspects
Brochure, checklist
Tour brochure, price quotation
Tourist publicity.
08 12
8 Tour Reservation.
Reservation procedure
Reservation documentation & payments
Tour accounting procedure
for FIT
For groups
Group fares & Discounts for Tour Conductors
08 10
9 Tour Booking Condition.
Included & Excluded features
Deposit & payment schedule
Cancellation & Refund Policy.
06 10
10 Hotel Vouchers
Advantages.
04 06
TOTAL 60 100
46
Justification of the changes made while restructuring Sem. Subject Renamed/
4ew
Addition Reason for Addition/
Deletion
I Organization of
tourism industry
Organization of tourism
industry a very
theoretical paper was
found to be a too
difficult to deal with for
the students in the first
semester. It was found
not to be totally pure to
its name but a
combination of
organization of tourism
as well as tourism
infrastructure, so after
consultation with the
faculty it was decided to
split it into Tourism
Infrastructure to be
taught in sem II and
Organization of
Tourism Industry to be
taught in sem III.
Personality
Development
to develop strong
professional traits
II Computer
Application
Aids in preparing
Projects & Research.
Travel Agency . Subject requires a better
understanding of the
travel industry .Shifted
to sem-III
Tourism
Infrastructure
Student learns about the
infrastructure required
and employed by the
tourism industry
III Destination
planning
Subject requires a better
understanding of the
travel industry. Shifted
to sem-IV
Human Resource
Management
A very theoretical
paper requiring the
student to have a better
grasp and understanding
ability. Shifted to sem-
IV
Computer
Application
Shifted to sem-II
47
Travel Agency
Management
Shifted from sem-II
Air Fares &
Ticketing-I
Shifted to sem-IV. This
is one of the most
important papers in the
industry, at present it is
split over the sem III &
IV. As in accordance to
the new syllabus V sem
is the university exam
sem.
Organization of
Tourism Industry
Concentrate on
international and
national organizations.
V Hotel
Management
Shifted to sem-V. This
is a University exam
paper.
Human Resource
Management
It is a theoretical paper.
The students learn the
principles of human
resource management
so that they understand
its application in the
industry and subjects of
V sem
Air Fares &
Ticketing-I
. Shifted from sem III to
sem IV. as AFT-II is a
university paper
Environmental Tourism and its Impact
A rapidly growing
concern of the tourism
industry.
Travel
Documentation
Shifted to sem-V. This
is an important paper in
the industry and as the
student will be going for
internship in the IV sem
it will be applicable.
Marketing&
Sales
Management
Shifted to sem-V. As
student will be going for
internship in the VI sem
it will be applicable.
Destination
planning
The student learns to the
skill of how to plan a
destination
French-I French-II As per the last Adhoc
decision French was
supposed to be split
over two terms but not a
university paper. It was
48
decided to split it over
sem IV and sem VI as
sem V is an internship
term. If sem V is the
University exam sem
then we can split the
paper over sem III and
IV, as sem VI is an
internship sem.
V Internship
Training
Shifted to sem-VI. As
students can then get
placed in the same
organizations where
they were under
training. As requested
by industry.
As per new
Guidelines Sem
V changes into
the University
Examination
Sem.
Entrepreneurship
Development
Shifted from sem-VI
which is an internship
sem. As the student will
be completing the
course and may wish to
start her own business.
Accommodation
Industry
Hotel Mgt with a
focus on other
Supplementary
accommodation as
well.
Shifted from sem-IV.
The student can work
on the Travel Desk.
Air Fares &
Ticketing-II
Shifted from sem-IV.
This is a Univ. paper
Travel
Documentation
Shifted from sem-IV.
As student will be going
for internship in the VI
sem and joining the
industry it will be
applicable.
Marketing&
Sales
Management
Shifted from sem-IV.
As student will be going
for internship in the VI
sem and joining the
industry it will be
applicable.
VI Entrepreneurship
Development
Shifted to sem-V. Sem
VI is an internship term.
Final Project under the guidance of
49
the faculty, It is a tool,
which can be utilized
for statically
researching topics
which can be of interest
to the industry, whilst
being indicative of the
student’s analytical
growth and
development.
Internship
Report
It is an analytical report
of what the student has
done during the
internship period
Tourism
Planning
The student makes
national and
international itineraries
and markets it, while
also critically analyzing
French-II Shifted to sem- IV
Personality
Development
Shifted to sem-I
Seminars
Legal Aspects
Changing trends
in tourism
Business and
Incentive travel
Added to
Entrepreneurship
Development
To be conducted
as a seminar
during sem V
Added to
Marketing&
Sales
Management
Spread over the course