Tourism in the Lillehammer region
• 140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,
• www.lillehammer.com
• About10 000 hot beds, at least 100.000 cold beds
• 1,3 mill guest nights in hot beds (45% in winter)
• 10% employed in tourism
• Turnover 1,3 billionNOK
Snowball – clustering tourism, culture, sport, media and health
Snowball partners; public-private partnership
Snowball – two main strategic areas
Snowball tourism & experiences
Vision: Europe´s most complete region for winter sport and experiences
Snowball sport
Spissing de neste fem årene
Barnefamilier hele året
Vintersport i verdensklasse
Arrangement
som reiseanledning
Kulturell
innfallsport ?l @ordene
Konsept-‐ og opplevelsesutvikling
Snowball strategy
?
1. Importance of a good brand in order to be chosen as a destination
7 local communities – one brand
Branding through tv
2. Deliver the goods! Importance of product development
Biking
Snow and ice festival
Sport tourism
3. The selling process
www.lillehammer.com
4. Returning business - importance of quality
Service quality
5. Long term development
Building the networks
• Conference
• Study tours
• Seminars
• etc