Fabio [.] Giglietto [@uniurb.it] Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo
SOCIAL ACTIONS, UNCERTAINTY AND BIG DATA
11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS2nd to 6th of July, Algarve University in Faro (Portugal)
Summary
• Structure of time in psychic and social systems;
• Memory and double contingency;• What is Big Data?;• Big Data and the resolution of our memory;• The quantified self;• Expectations and goal achievements;• Conclusions & future works.
Structure of time in psychic and social systems
PAST FUTURE
set of constrains possible futures
Memory and double contingency
PAST FUTURE
set of constrains possible futures
PAST FUTURE
set of constrains possible futures
SYSTEM A SYSTEM B
EXPE
CTAT
ION
S
COM
MU
NIC
ATIO
N
EXPE
CTAT
ION
S
DOUBLE CONTINGENCY
The stock market example
PAST FUTURE
set of constrains possible futures
SYSTEM A
EXPE
CTAT
ION
S
PAST FUTURE
set of constrains possible futures
PAST FUTURE
set of constrains possible futures
What is Big Data?
“When I go to a restaurant, and look at leftovers on my plate, I don't see food, I see information. If the restaurant were Google, they wouldn't just take that plate and scrape it off into the trash. There would be a camera in the kitchen, photographing every plate coming back, with analysis of what people liked and disliked, and what portions were too big, helping to optimize future servings“ (Jon Orwant – Engineering Manager at Google)
The quantified (observing) self
Expectations and goals achievement
EXPECTATIONS
PEER SUPPORT
GOAL SET
GOAL
PAST FUTURE
set of constrains possible futures
HD MEMORY
Conclusions & future works
• Profile on SNSs are already affecting the structure of expectations;
• Understanding the long term consequences of HD form of memory on psychic and social systems;
• HD memory as generalized symbolic media of communication?