1
Thursday, 11 July 13
THE PROBLEM
APP BUILDERSHow do you make money?
CONSUMERSHow do you find apps?
Thursday, 11 July 13
HOW TO SOLVE THIS ??
• Applying a social model to app discovery• Driving app usage by referrals.• Increasing revenue for app developers by
providing handset data.• Ask consumers to share.
Thursday, 11 July 13
A social app store with the fun and usabilityof FaceBook and TwiHer____________________________________
Mobile to Mobile:Discover and share apps
and games with your friends, colleagues and celebriLes
_________________________________________
PlaOorm independent
Thursday, 11 July 13
HOW DOES IT LOOK?
Thursday, 11 July 13
WHY ??
• We are built around personal recommendaLons!
• We are plaOorm independent! • We are social!
Thursday, 11 July 13
When ??
• August 2013 Windows 8• September Android -‐ Blackberry• October iOS -‐ Asha
7
Thursday, 11 July 13