6. Content is a 2 way communicationmethodBetween your Brand and
the Consumers.
7. The Content itself must be Brand relatedand Resonance With
Consumers.
8. Think twice before deleting.Standing in your power and
showing your social mediayou are an organization that believes in
your productand your people.
9. Social Listening Social Analyze Brand DNA Innovative &
Spread Monitoring(Social Trending) + (Social Behavior) + (Social
Branding) = Creative & Comments
10. Chris ChoiProject DirectorMultimedia Creative Content
Strategy
11. Uniqueness of NMGstandout from other magazines /production
houses
12. SocialMediaServiceScopeEventCreativeProject Digital
13. Multimedia CreativeContent Strategy Over 200 social media
projects solution to client Great expansion team members grow to
35
14. SIGNATURE CASEKEEP COOL Collection
15. Global launch of KEEP COOL Collection@2014 AprilApply 3 new
technologies on jeans: THERMOCOOLTM- cloth weights
11.5poundsCALCULO - cloth weights 10.9poundsCOOLMAX - cloth weights
8.7pounds
16. Ready to use client materials:- A series fashion shots
demonstration- 2 celebrity videos Shawn Yue & Huo Huo Han
17. Multiply traditional media penetration Talk of the townNew
Monday cover + 6 FP Advertorial
18. Align with offline print promotion Road show event + Social
MediaTo visualize the COOL EFFECT of the productA KEEP COOL Station
(Moving truck) has been createdGo around CBD in HKi.e. Tst, Cwb, Mk
etc for 2 weeks
19. Twist tradition media viral-to-beExpand audience reachLive
feed from different editorial anglesusing photos & textAttract
audience to join the eventRef.link: http://on.fb.me/1qEc8YdTotal
reach :Over 500k (16 feeds)
20. Instant response With contingency Plan in case ofunpleasant
weather conditionsInstant announcement of the locationchange on
Facebook due to the heavy rainon event dayAfter moving to covered
area, helpersactively draw public to the truck bydistributing
balloons
21. Recreate content from different angles Make it fun and
viralJeans lover VS girl friend arouse attentionand discussion of
netizensYouTuber video to demonstrate the coolingfunction of the
collectionRef.link:http://on.fb.me/1ywPGzjRef.link:
http://on.fb.me/1p4IZ7B
22. Recreate & edit content of the official videoHighlight
& link the video content tophilosophy to arouse public
discussion Increase the click rate on YouTubeRef.link:
http://on.fb.me/11kUGfpRef.link: http://on.fb.me/1xYhTAvRecreate
content from different angles Make it fun and viral
23. Helpers in Levis KEEP COOL Collection Brand
recallingHelpers are allcarefully pickedaccordingly
toclientsrequirementsEnergetic & fashionable promoters align
& amplify brand image
24. HKD$200 cash coupon redemptionA sense of CoolLinkage with
productFree Yogurt and Ice cream give away
25. Offline + OnlineTalk of the Town Social media angleViral to
be Instant responseBoth event and social media
26. If opportunity doesnt knock, build a door Milton
BerleSource: CPSAs Top 50 Sales Quotes,
http://www.cpsa.com/knowledgecentre/SRCArticleRead.aspx?articleID=656