Social Engagement Strategies: Attracting New Audiences and Funding
in the Age of Social Media
Suzanne OehlerEngage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
Connect with your Audience
Know Thy Audience
1,000,000,000+(Facebook users)
-----------
220(average number of friends per Facebook
user)----------
1/2(Users accessing Facebook from mobile
devicesSource: SocialBakers.com
Spark Conversation
Question
Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
Imagery
Source: Diablo Ballet social media channels
VideoSource: Symphony Silicon Valley YouTube Channel
http://youtu.be/X__Izoyw7Yo
Successful Crowdfunding
1. Central, sticky theme around ownership
2. Recruit and empower a “tribe”3. Engage and expand your network4. “Share-able” marketing messages5. Reinforce and appreciation effort
Central, sticky theme
What was your ArtSPARK moment?
Source: Symphony Silicon Valley YouTube Channel
Recruit and empower a “tribe”
Engage and expand your network
Share-able marketing messages
2,100 people voted36% Facebook increase
$25,000 grant50,000 students
Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler
Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler
