Download - Social in the City Glasgow

Graeme Taylor scotslarder.co.uk

@scotslarder

Blogs, bloggers and business

Graeme Taylor


@scotslarder

Blogs• There’s a huge array of blogs out there…


@scotslarder


@scotslarder


@scotslarder


@scotslarder


@scotslarder


@scotslarder

Bloggers and why they blog

• Bloggers blog for many reasons– Self discipline– Boredom– As a reminder – Sharing– Love of cooking– Discovery


@scotslarder

Why do I blog?• Sharing recipes

• Make me write up wine notes

• To share places I’d enjoyed

• Promote small producers

• A desire to promote Scotland


@scotslarder

Businesses and Bloggers• Do you want to engage with bloggers?

– Do you have a strategy for doing this?

– Is it working?

– Is it sustainable and credible?

– WHAT’S IN IT FOR THEM?


@scotslarder

Thank you