DOBBE NEIGHBORHOOD
Social Innovation Safari9 - 19 july 2013 Amsterdam
hoodculture
casebrief
opportunities
disconnects
field researchanalysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharingobjects
B C DA
12 3
4
7
6
5
saying hi& small talk
THE DOBBE SAFARI WALK
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
CASE BRIEFHow could the Alliatie improve poor social indicators in the Dobbe Area?
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
RESEARCH FOCUSextend of disconnect in perceptions ofwhat makes a likeable neighborhood
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
FIELD RESEARCH
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
FIELD RESEARCH
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
ANALYSIS
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
4 TYPES OF DISCONNECTS
system - individual
people within themselves
culture - culture
system within themselves
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
IDEA GENERATION
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
HOOD CULTURE
hoodculture
casebrief
opportunities
disconnects
field researchanalysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharingobjects
B C DA
12 3
4
7
6
5
saying hi& small talk
THE DOBBE SAFARI WALK
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
DOWNSCALING
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
PROTOTYPING
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
PROTOTYPING
VALUE OF KNOWING THE PERSON FOR SHARING OBJECTS
ABSTRACT LANGUAGEDOESN’T EVOKE RESPONSE
hoodculture
casebrief
opportunities
disconnects
field researchanalysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharingobjects
B C DA
12 3
4
7
6
5
saying hi& small talk
THE DOBBE SAFARI WALK
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
PROTOTYPING MAIL IDEA
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
PROTOTYPING BIKE SERVICE
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
JOB DESCRIPTION & INTERVIEW ALLIANTIE
INSIGHT:alliantie willing to work
extra & flexible day / night hours
INSIGHTalliantie is somewhat limited by mission statement
PROTOTYPING MAIL IDEA
hoodculture
casebrief
opportunities
disconnects
field researchanalysis
analysis analysis
applying insights
prototyping
prototyping
idea generation
sharingobjects
B C DA
12 3
4
7
6
5
saying hi& small talk
THE DOBBE SAFARI WALK
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
CULTURE - CULTUREfocus on familiar actions & daily life
SYSTEM - INDIVIDUALcreating moments of interaction & feedback
RELATION TO DISCONNECTS
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
service related to daily lifelimited to the neighborhood
sponsored by Alliantiewith brief and concrete explanation of
what Alliantie is and does(use language of the people!)
> interaction moment for cultures> entry point for Alliantie
OPPORTUNITY
casebrief
disconnects
disconnects
hoodculture
sharingobjects
saying hi& talk
opportunities
next?
Constantin StorzAnniina Huohvanainen
Jos van KuikMarc Dinkgreve
Gregg MwendwaFiona Jongejans