Social Media and Its Effect on the Water and Wastewater Industries
by Jon DiPietroBridge-Soft
What is Social Media?
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/
How does Social Media work?
These tools don’t get socially
interesting until they get technologically
boring.”
“
Low transaction costs
The math behind going viral
LinearViral
Network Size
Netw
ork
Eff
ect
From Small World
networks to a Tipping Point
The Long Tail of Social MediaRetail
Blogs
Advertising
Case Study
Dec 2008 Ice Storm:2” of freezing rain400,000 outages55% of NH
780+ utility poles13,600+ fuses1,300+ transformers
408,000 calls105 miles of cable13 days
@psnh
Courtesy of Hubspot’s Twitter grader (twitter.grader.com)
Public Relations
AdvocacyCollaboration
Customer Service
Public Relations
Recruitment
Are you making conversations
easier or harder?
