Social Media and the Future
of Small and Medium Sized Businesses #SMBs
Dr. William J. Ward aka @DR4WARD Social Media Professor
S. I. Newhouse School of Public Communications Syracuse University
“Nothing has changed. Everything is different.”
~ Stefan Olander, VP Digital Sport for Nike co-author Velocity -
Digital and social media take what people are already doing and makes it
easier, faster, better.. and more fun.
~ Brian Solis, Principal at Altimeter Group Author, The End of Business As Usual
What does the future look like?
Digital Divide Is Every 6-12 months, Not Generational
Spread of Earthquake Related Tweets - 5.8 mag earthquake Epicenter VA
Aug. 23, 2011
30 secs.
Improved communication and collaboration from social media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and organizations?
Why should we care about SMBs? !
SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet
!
!
SMBs create 7 out of every 10 new jobs. !!
Source: Dun and Bradstreet, SBA Office of Advocacy
SMBs are optimistic about 2014 and focused on marketing
!
!
!
!
Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey
What do companies say about digital and social media?
!
!
!
!
How are SMBs using social media for their business
!
!
!
Source: LinkedIn Marketing Solutions !
How can social media help SMBs grow
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How are small businesses using social media?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
Source: Bank of America Small Business Study
How are small businesses using social media?
!
!
!
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
How are small businesses using social media? !
!
!
Source: LinkedIn Marketing Solutions !
Which social media are SMBs using?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are small businesses spending on social media websites?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How is customer acquisition working for small businesses?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html
What are the benefits of social media marketing for SMBs?
!
!
!
http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html
How much time are consumers spending on social media websites?
!
!
!
http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html
What is the value of word of mouth for SMBs? !
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
What social media sites are most likely to influence purchases?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
Why do consumer follow brands? !
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
Percentage of social media users who purchase and item after sharing or
favoriting on their network !
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decision?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
How does social media influence purchase decisions?
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html
Why do your Twitter followers matter to your SMB?
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html
Content for SMBs - Paid, Owned and Earned
!
!
!
http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html
Types of Digital Content for the Different Stages of The Purchasing Funnel
http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html
Content Deliver Funnel
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html
Social Listening and Response Case Studies
Tool / Platform
Industry
Fundamentals Education
Broad Industry Thought-Leadership
Rigorous and Comprehensive
Advanced Strategy and Skills
HS Certified vs #ASMScert
Education & Training
Questions? #SMBs
Dr. William J. Ward aka @DR4WARD Social Media Professor
S. I. Newhouse School of Public Communications Syracuse University