Social Media EngagementBack to Basics
Greg EmersonWendy Emerson
@socialpmchick
www.bigmotormedia.com
Social Media Landscape
Holy
Cow!
Before You Begin…
• Brainstorm the types of content you will share:– Photos– Videos– Blog Posts– Retail Promos– Public Service Announcements– Press Releases
Develop a Plan…
Put Your Plan Into Action
• Develop a schedule – how often will you publish content and where?
• Have a dedicated person who is posting, listening and responding to social media community members.
• Develop a content “policy” and stick to it.– Not all negativity is bad.
• Measure activity & response and adapt the plan over time.
Where to
start?
BloggingContent Strategy:- Event Promotion- Product Promotion- Product Reviews- Product Launch- Customer Testimonials- Event Reviews- Industry News - Infographic Review- Research Reports
- Share to Social – Facebook, Twitter, LinkedIn, Etc.- Comment on other blogs and link back to yours- Tweetable Titles- Sub.domain from your website:
- www.blog.mywebsite.com
Twitter Strength:Reach broad audience quickly through use of #hashtags about topics and contentRelated to your business or services.
Real Time Content Monitoring:
Twitter Tips:
• Tweets should be attention getting and relevant.• Conversation needs to be two-way.• Tweet about:– Your latest blog post– News about your industry, company, products– Conversation with competitors, customers, prospects– Customer Service
BE HUMAN – BE INTERESTING – PROVIDE VALUE
Facebook Strength:One-to-One and One-to-Many Fan Interactions and Dialogue about your brand orBusiness. Real-time customer engagement and feedback.
Facebook Pages: Timeline
Cover Photo (851x315)- Promo Info- Seasonal Info- Company Overview
Profile Picture (160x160)
Customizable Tabs:- Photos- Events- Videos- Email Sign-Up- Fan Gates
Facebook Content Nuggets:
Facebook Insights: What?Which type of content Is getting the mostInteraction from myFans?- Videos?- Photos?- Status Updates?- Links?- Blog Shares?
What days of the weekGenerate the most Interaction with myContent?
Facebook Insights: Who?Who is my audience?
Demographics?- Gender- Age- Country- City- Language
Where are my likesComing from?- Mobile Devices?- Browser?- Search Results?
YouTube Strength & Weakness:- Video is the content most people prefer to engage with.- On the flip side, it is also the most time and cost intensive to produce.
Fan Engagement Through Video:
Google+ Strength:- Google product, means better indexed content for search optimization- Google Hangouts allow live one-to-many video interactions – live- Easily organize contacts into “circles”
Pinterest Strengths:- Image Driven Marketing
- Cupcakes, Cakes, Purses, Clothing, Retail- Image driven contests & promotions.
Photo Contests & Crowdsourcing:
LinkedIn Strength:- Well Optimized profiles rank well in Google search.- Use Groups for discussion threads and to promote services.- “Answers” allows you to set your company apart with thought leadership.
Measure: Google Analytics
Which social media sites are referring traffic to your web site?
Which pages on your website are getting the most visits from social media?
Questions?
www.bigmotormedia.com
Infographic source: SDLSM2.COM