Download - Social Media Brand Management

Social Media Brand Management

Nika Mohar, MBA@NikaMohar

Who blips, who diggs, who tweets?

Technology

1893

1923 1990

new millenium 2007

Technology

People

WE SOCIALIZE

WE SOCIALIZE

WE ARE YOUR AUDIENCE

LISTENER PARTICIPANT

READER PUBLISHER

HOLY MOLY,

CAN I CONTROL MY MESSAGE TO THE WORLD?!

Who has the power?

I can post anything I want.I can Google anything I want.

Nearly everyone.

Millions of consumers are talking.

Are You Listening?

Domino’s Pizza, April 2009

Proactive companies:

Listen.

Proactive companies:Communicate.

Interact.

Barack Obama’s speech

Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.

Blendtec iPhone Video


Entertain.

• attracted over 6,000 links

• top 10 ranking on Google for the word “blender”

• 700% growth in sales in the past 2 years


Provide excellent service and handle complaints.


know that

measuring & interpreting & acting

is a key competitive advantage for today’s consumer-centered brands.

Damage control: Domino’s

Go beyond broadcast.Become a friend of your audience.

Engage.Listen.

Interact.

Interactive.agency

Be proactive. Switch to www.

Thank you.

Nika [email protected]

@NikaMoharLinkedinFacebook

Skype.....