February 1, 2013 @RevelCaffe
It’s your story. Tell it.
Welcome back!
This is your community...Now, what are you going to do with it?
Community
✤ friends, family, supporters, believers
✤ word of mouth
✤ brand advocates
✤ what hasn’t changed? people want to do business with people they know
Who’s online?
Everybody...
✤ As of 2012...✤ 78% of Canadians are on
Facebook; almost 26 million people!
✤ 30% of Canadians are on Twitter; that’s +9 million people!
✤ As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%
✤ 2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites
✤ 37% of Canadian women are online every single day vs 24% of Canadian men
It is all about survival...survival rates for Canadian small businesses decline over time.
Numbers don’t lie...
It’s not too complicated
What’s most important to you?
sales opportunitiesnetwork growth
being regarded as an industry leaderhaving influence
community leaderSUPPORT AN EVENT OR A CAUSE
......?
Stop trying to drink from the firehosesmart small. do some planning.
How to manage it all?planning matters
Social media is not going away...choose wisely
✤ service industry/professional
✤ Over 100 million users, worldwide
✤ LinkedIn users in Canada have more than doubled to 14% from 6% in 2009
✤ As soon as you connect IRL, connect online too
✤ LinkedIn network updates via newsletter; the perfect reason to reach out
✤ What do you like? What are you interested in? Who do you want to connect with?✤ arts, culture, technology, community, sports
✤ Start locally✤ Stratford, Cambridge, Kitchener, Waterloo, London,
Guelph✤ Find your community; start with one follow, then see
who they follow✤ Lists, lists, lists, lists! Use lists on the main Twitter site
or any application (such as Tweetdeck) that supports them
✤ Do share daily updates with your community
✤ Share pictures
✤ Create events that can be exported to calendars
✤ Do NOT have your Twitter feed automatically update your Facebook status/page updates
✤ ignore this platform at your own peril
✤ currently the 2nd most popular social network platform
✤ integrated, seamless experiences
✤ will surpass third party solutions for use (i.e. Skype, MS Office)
✤ Communities will take off in the next year
It’s not enough to connect onlineget out there and connect in real life
CAVEATS
BEWARE...guru ninja evangelist rockstars wizards
the echo chamber
Where to find us...
✤ @SMBStratford
✤ Facebook: Social Media Breakfast Stratford
✤ Revel Caffe, every FIRST FRIDAY of the month!
