Corporate Trends inCorporate Trends inSocial Media MarketingSocial Media Marketing
Chris BroganChris Brogan@chrisbrogan
President, New Marketing Labs
Mike LewisMike Lewis@bostonmike
VP of Marketing, Awareness, Inc.
Got Questions?Got Questions?Use the chat function in WebEx
Join the conversation on twitterJoin the conversation on twitterSubmit questions using the hash tag:
#awarenessinc
© 2009 Awareness CONFIDENTIAL
Social Media GrowthIn 2008
Social Media GrowthIn 2008
85%85% Growth in 2008Growth in 2008
150M150M usersusers
170170 countriescountries
700M700M Photos uploaded monthlyPhotos uploaded monthly
© 2009 Awareness CONFIDENTIAL
752%752%Growth in 2008Growth in 2008
1.2B1.2B Tweets so farTweets so far
4.4M4.4M Unique monthly visitorsUnique monthly visitors
© 2009 Awareness CONFIDENTIAL
184M184MNew blogs in 2008New blogs in 2008
77%77% Of web users read blogsOf web users read blogs
1M1M Posts are written dailyPosts are written daily
95%95% of reporters have blogsof reporters have blogs
© 2009 Awareness CONFIDENTIAL
30.1M30.1M UsersUsers
Images uploadedImages uploaded3B3B100M100M Videos viewed dailyVideos viewed daily
91%91% Growth in 2008Growth in 2008
59M59M Monthly usersMonthly users
© 2009 Awareness CONFIDENTIAL
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the
Internet."
- Joe Trippi, Political Advisor@JoeTrippi
© 2008 Awareness CONFIDENTIAL
6M6MFacebook fansFacebook fans
350K350KTwitter followersTwitter followers
$500M+$500M+Funds raised through the webFunds raised through the web
© 2008 Awareness CONFIDENTIAL
Consumers have adoptedConsumers have adoptedsocial media.social media.
Consumers have adoptedConsumers have adoptedsocial media.social media.
How are businesses adopting?How are businesses adopting?How are businesses adopting?How are businesses adopting?
© 2008 Awareness CONFIDENTIAL
628 total responses628 total responses
© 2009 Awareness CONFIDENTIAL
20092009marketingmarketing
budgetsbudgetsare downare down
Increase Spending Increase Spending in 2009:in 2009:Search 50%Search 50%Video 46.6%Video 46.6%Social 46.6%Social 46.6%
© 2009 Awareness CONFIDENTIAL
Social Media in 2009?Social Media in 2009?
© 2009 Awareness CONFIDENTIAL
BrandBrandParticipationParticipation
ROIROI
LegalLegal
EthicsEthics IPIP
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
CollaborationCollaboration
Promoting BrandPromoting Brand
RevenueRevenue
RecruitingRecruiting
Customer EngagementCustomer EngagementThought LeadershipThought Leadership
NetworkingNetworkingMarketingMarketing
Service and SupportService and SupportProduct DevelopmentProduct Development
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
Would Best Practices help?Would Best Practices help?
Social Media Social Media Baby StepsBaby Steps
© 2008 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
Community AdoptionCommunity Adoption
© 2008 Awareness CONFIDENTIAL
Do you currently have an external Do you currently have an external community?community?
© 2009 Awareness CONFIDENTIAL
Community FocusCommunity Focus
Top 8 Social Media Marketing Use Cases
© 2009 Awareness CONFIDENTIAL
Chris BroganChris Brogan@chrisbroganPresident, New Marketing Labs
Mike LewisMike Lewis@bostonmikeVP of Marketing, Awareness, Inc.
Research Credits
• Forrester Research 2009, Social Technographic profile of US online users
• Austin's New Media Lab, 2008 Social media Statistics, nmlab.com
• Chrisbrogan.com
© 2009 Awareness CONFIDENTIAL
Photo Credits
• All photos taken from Flickr under Creative Commons> Slide 4: Scott Beale / Laughing Squid, laughingsquid.com> Slide 5: My First Nikon D40 Picture, somefool (MatthewM)> Slide 6: Scoble's Tablet PC, penmachine> Slide 7, Wikipedia, quartermane > Slide 9, Yes, We Can Twitter, comicbase> Slide 11: Alone in the crowd, frielp> Slide 13: V No Budget, derekb> Slide 14: The Exploding Internet Flower, mrwilleeumm> Slide 16: Proceed with… , Nubian ∑agle ©™> Slide 18: green light, Benimoto> Slide 24: Unity in Diversity, Untitled blue> Slide 30: Questions in the Dark, Matthew_Dutile
© 2009 Awareness CONFIDENTIAL