Please ask questions!…
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Here’s our plan for today
What is your sales process and how can social media help?
#1
Past Interactions:
Customers trust companies with their best interest.
Today’s Interaction:
Today’s consumer is skeptical and trusts themselves over a company.
Sales vs. Marketing
Things to Consider - MARKETING
Things to Consider - SALES
#2 How do you want your followers to feel, interact and connect with your posts?
How do you want your customers to...
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What tone should you use when creating content?
Formal●
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Meeting designed by Sergi Delgado from the Noun Project
Confidentfi
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Speech Bubble designed by ETGalim from the Noun Project
Conversational
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Conversation designed by Nadya Brätt from the Noun Project
Direct●
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Icon designed by Amanda Clifford from the Noun Project
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Things to Consider:
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Engagement Expectations
Icon designed by Chris Kerr from the Noun Project
How do you set your expectations and goals for your social media strategy?
#3
What Type of Campaign Should You Launch?
Awareness●
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Experiential●
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Conversions
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Informational●
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Goals
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Meeting Goals
How To Track Your Efforts: Analytics
Chart designed by Alex Auda Samora from the Noun Project
Why social media analytics are important ●
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Adjusting Goals
What’s your brand’s story and how do you want social media to deliver that message?
#4
Sketchbook designed by Edward Boatman from the Noun Project
How to tell your brand’s story
How To Tell Your Brand’s StoryZoom IN
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How To Tell Your Brand’s StoryZoom OUT
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Sketchbook designed by Edward Boatman from the Noun Project
How to create a content strategy
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Content Strategy
Content strategy factors to consider:
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Content strategy factors to consider:
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http://www.mediabistro.com/alltwitter/social-demographics-2013_b53515
http://www.mediabistro.com/alltwitter/rise-of-vine_b56510#more-56510
http://en.wikipedia.org/wiki/Google_%2B
http://en.wikipedia.org/wiki/Vimeo
http://en.wikipedia.org/wiki/Youtube
http://en.wikipedia.org/wiki/Tumblr
http://en.wikipedia.org/wiki/Twitter
http://en.wikipedia.org/wiki/Pinterest
http://en.wikipedia.org/wiki/Instagram
http://www.youtube.com/yt/press/statistics.html
References
