Social Media Etiquette and
Optimization
International Student Conference #TAMUISC #SocialMedia
Samantha Clement
Senior International Student Advisor
International Student Services
Manas Sahu
Graduate Assistant
International Student Services
Zubin Rasheed
Graduate Assistant
International Student Services
Speakers
Session Overview
Importance of Social Media
for Students
Social
Footprint
Social Media Etiquette
Optimization for Visibility
Q&A
Users , Social Sites
Job Search, Branding
Dos/Don’ts
Hash tags, Frequency
Staying Safe on Social
Media Privacy
International Student Conference #TAMUISC #SocialMedia
Social Footprint
-100
100
300
500
700
900
1100
1300
Mil
lion
1.28b
Monthly Active Users
540m
200m 255m
Fa
ceb
oo
k
Growth Rate -2013
% change in millions of active users between Q2 and Q4 in 2013
Source : Global/WebIndex Q4 2013
Go
og
le+
Tw
itte
r
Inst
ag
ram
Lin
ked
In
Pin
tere
st
187m
40m
-5
0
5
10
15
20
25
%
-3%
6% 7.4%
23%
9%
6%
Fa
ceb
oo
k
Go
og
le+
Tw
itte
r
Inst
ag
ram
Lin
ked
In
Pin
tere
st
International Student Conference #TAMUISC #SocialMedia
Social Footprint
What social do you currently use ?
International Student Conference #TAMUISC #SocialMedia
Facebook Twitter VK
LinkedIn Instagram
Google+ Quora
FourSquare YouTube
Renren Weibo
Pinterest Reddit
Vine Snapchat flickr
tumblr
Meetup
Why is Social Media Important ?
Facts 1. 92 % companies
use social media
for recruitment
2. ¾ hiring managers
check candidates
social profile
Professional
Career
Education
Facts 1. Professors do check
student profiles
2. Professors utilize
LinkedIn/Facebook
to create discussion
forums
International Student Conference #TAMUISC #SocialMedia
Why is Social Media Important ?
International Student Conference #TAMUISC #SocialMedia
Social Media Etiquette: Read What You Post
International Student Conference #TAMUISC #SocialMedia
Posts that have a
positive effect on the
readers
Posts that serve
the author
Region A
Region B
Region C
Region A : Annoying
Region B & C :
Informational, Entertaining
Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
http://www.oddee.com/item_98873.aspx
Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
English Language Vs Native Language
Slang Spelling Phrases
Be group appropriate
Social Media Etiquette: Post Appropriately
International Student Conference #TAMUISC #SocialMedia
If its personal, it must be through private messages
Intentional Unintentional
@PersonName: Address someone publicly DM @PersonName: Direct Message
Perfect Social Post : Keeping it real
International Student Conference #TAMUISC #SocialMedia
BEFORE AFTER
Manashumi Sahumoto
Manas Sahu
Perfect Social Post: Watch out for
Autocorrect!
International Student Conference #TAMUISC #SocialMedia
Perfect Social Post: Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Oversharing
Perfect Social Post : Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Vaguebooking
Perfect Social Post : Obnoxious Updates
International Student Conference #TAMUISC #SocialMedia
Chronic Complaining
Why does life do this to me??
Quiz
International Student Conference #TAMUISC #SocialMedia
International Student Conference #TAMUISC
Why Optimization ?
You
People : Employers
Professors
Friends
Acquaintances
Connect
Social Media
Better
Professional
Life
Optimize You Posts More Visibility More People in Network More closer to opportunities
Improving Domain
Skills
Connecting to
People
Finding
Opportunities
Connecting to People
Optimization: Overview
International Student Conference #TAMUISC #SocialMedia
Social Media
Links
• Don’t drop links on all pages, instead target the audience and post. • More shares, likes, retweets, favorites generates better social signals
Search Engine
Optimization
Social Media
Optimization Vs
• Technical Structure • Quality of Content
• Authority of author
• User Experience
Optimization: Overview
Posts/
Tweets Social Media
Search
People
International Student Conference #TAMUISC #SocialMedia
Ranking
Algorithm
Social Signals
Good Post Better Signals Higher Ranking Higher Visibility
Optimization: Social Media Manager
Soci
al
Med
ia M
an
ager
International Student Conference #TAMUISC #SocialMedia
Eg: Hootsuite is a free social media manager
Optimization: Why Hashtags ?
#TAMUISC Aug
28th! Fantastic
sessions on adjusting
to the U.S. and
Aggieland for
#InternationalStudents
Social Media
Fee
d
Search keyword:
Tamu ISc
Posts, tweets
and other content
International Student Conference #TAMUISC #SocialMedia
We are excited about
sessions at
#TAMUISC
@hireaggies will be
presenting several
sessions on
employment!
#InternationalStudents,
Faculty, & Staff don't
miss out on
#TAMUISC Free
Food, Door Prizes, and
great sessions!
Optimization: Hashtags Best Practice
Some Hashtag Tips
Don’t Do This
Use something like this
1) Tweets with 1-2 hashtags get the most traction
2) Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie
3) DO NOT always integrate trending hashtags to your tweets.
4) Stay away from general hashtags like #Blessed, #JustForFun etc.
International Student Conference #TAMUISC #SocialMedia
Staying Safe on Social Media : Threats
Social
Media
Crimes
Burglary
Social Engineering
Malware Attacks
International Student Conference #TAMUISC #SocialMedia
“Off to
Dallas for a
week”
This public update can
make it easier for
burglars to plan
robbery Zubin
If you click random
links or authenticate
with random sites
using Facebook.
Random people might
ping you with job
opportunities and
other offers
People might
misrepresent and get
your SSN, Personal
Information
Staying Safe on Social Media : Precautions
International Student Conference #TAMUISC #SocialMedia
Privacy
Settings
• Set who can tag you • Create personal and professional groups
• Get into incognito mode and google yourself (Your Name, Location) • Check Facebook to see what others can see about you
Delete • Delete Unused Apps • Quit Inactive Groups
Clean • Use Socioclean.com/secureme.me to clean up your posts
(Available for Facebook only.) or reputation.com (comes with fees)
Self-Stalking
“Prevention is better than getting screwed” - Unknown
Credentials • Lock your computer whenever you are away • Use a strong password and change frequently
Recommended Social Media Accounts
International Student Conference #TAMUISC #SocialMedia
• International Student Services, Texas A&M
University, College Station
• Texas A&M University
• Graduate Studies at Texas A&M University
• @TAMUISS
• @TAMU
• @TAMU_OGAPS
• @TAMUPolice
• @USCIS
• International Student Services, Texas A&M
University, College Station
• Texas A&M University
For complete list Please tweet or post(FB) your review using
#TAMUISC #SocialMedia
References
1) http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7-key-steps
2) https://www.youtube.com/watch?v=z63C1pzf2j4 3) http://www.evalueanalytics.com/post/the-worst-hashtags/ 4) https://www.us-cert.gov/ncas/tips/ST06-003 5) http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 6) http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 7) http://blog.laptopmag.com/facebook-annoyances-how-to-fix
For copies of this presentation Please tweet or post(FB) your review using
#TAMUISC #SocialMedia
International Student Conference #TAMUISC #SocialMedia
Stay In Touch !
Samantha Clement
Twitter : @mamanths
Facebook : samantha.clement.iss
LinkedIn : samanthaclement
Twitter : @sahumanas87
Facebook : sahumanas87
LinkedIn : sahumanas
Twitter : @zubinrasheed
Facebook : zubinrasheed
LinkedIn : zubinrasheed
Manas Sahu Zubin Rasheed
International Student Conference #TAMUISC #SocialMedia
Twitter : @TAMUISS
Facebook : facebook.com/TAMUISS
LinkedIn :
www.linkedin.com/in/tamuiss
Instagram : TAMU ISS
Twitter : @KBlackwoodMears
Facebook :
facebook.com/katy.blackwoodmears.1
LinkedIn : Katherine Blackwood Mears
Katy Blackwood Mears
Q&A
International Student Conference #TAMUISC #SocialMedia
Survey
International Student Conference #TAMUISC #SocialMedia