Social Media & Family Literacy
Promote The Cause
Increase Outreach
Enhance Productivity
What is Social Media?
• Technology?
– Computer software and tools
• Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
– Most no more complicated than your email software
– Many if not most are FREE!
What is Social Media?
• Way To Communicate– Those tools are an avenue to your audience
– Consumers aren’t using media as much
– They’re relying on each other for referrals, including causes to support and where to donate
– Social Media is a one-to-one communications channel between you and them
– It’s also an observation deck for conversations
Why Should We Care?
• Effective Way To Promote Your Cause
• Increases Outreach To Your Audience
• Enhance Your Productivity
Promote The Cause
• Listen to Conversations
• Participate in Conversations
• Become and Expert Advocate On-Line
• Raise Awareness & Develop Resources
Listen To Conversations
• Search
• Alerts
• Twitter Search
• RSS
Participate In Conversations
• Comment on relevant blogs
• Participate on relevant forums & message boards
• Join conversations on Twitter
• Participate in Facebook groups
Become An Expert Advocate
• Start a blog
– Push your message
– Makes you a go-to resource
• Twitter to share content/ideas
• Engage on Social Networks
Raise Awareness & Develop Resources
• Facebook Causes• Fund-Raising
– ChipIn– First Giving
• Crowsource Expertise– Wikis– Bookmarking
Increase Outreach To Your Audience
• Is Our Audience There (Yes)
• Be Familiar With Their Comfort Zone
• Participate Where They Play
• Communicate For Their Interests & Aptitudes
Is Our Audience There?
• 93% youth, 94% parents online1
• 64% on-line teens (12-17) have participated on social sites1
• 59% on-line teens have shared ALL of the following2:– Artwork (videos, photos, stories)– Blogs or Webpages for Member Groups– Online Journals or Personal Blogs– Personal Webpage– Remixed Content
1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007
Is Our Audience There?
• 45% Youth 7-17 in <$15K households have computer at home (2003)1
• 52% of connected families go online together for shared experiences2
• Lower income youth download more study guides1
• Lower income youth more apt to visit conversational sites to express opinions1
• 80% of households in demo own game systems1
• 94% of parents present when video games bought3
• 63% teens, 89% parents have cell phones2
1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts
Is Our Audience There?
• 56% low-income Hispanics are on-line1
• 78% English-dominant; 76% Bilingual; 32% Spanish-dominant1
• 59% of Latino adults have cell phones; 49% w/text1
• Hispanic audience share growing 2X U.S.1
• Low-Income Hispanics2
– 5 of top 10 Websites are Social Media Sites
– 4 of top 10 are search sites
– Other is Univision
– No. 1 is MySpace (1.1 million Hispanics there)
1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009
Is Our Audience There?
• Low-Income w/Children1
– 4 of top 10 Websites are Social Media Sites – Other 6 of top 10 are search/ISP sites– MySpace No. 3; YouTube No. 4; Facebook No. 8
• Low-Income Minorities w/Children1
– 6 of top 10 Websites are Social Media Sites – Other 4 of top 10 are search/ISP sites– MySpace No. 1; YouTube No. 4; Facebook No. 9
1 – Quantcast 2009
Be Familiar With Their Comfort Zone
• MySpace, YouTube, Facebook
• Also enjoy gaming (forums)
• More importantly, be in the culture of communicating in context of the social web
Communicate For Their Interest/Aptitude
• Web Video
• Podcasting
• Texting
Enhance Your Productivity
• Surf the web faster and smarter
• Distribute information faster to more people
• Other tools to make your life easier
Surf The Web Faster & Smarter
Surf The Web Faster & Smarter
Surf The Web Faster & Smarter
Distribute Information Faster & Wider
• 1,200 Visitors/Month
• 325+ RSS Subscribers
• 1,600 Visitors Last Month
• 52% of traffic fromreferring sites
• Front page of Kirtsy.com, frequentactivity from StumbleUpon & Twitter
Other Tools
Let’s Connect
Jason FallsV.P., Director of Interactive & On-Line Communications
Doe-Anderson
Twitter: @JasonFalls
502.815.3257
www.doeanderson.com
www.socialmediaexplorer.com