Making Social Media RelevantMay 2011
So Why is Everyone So Excited?
The Benefits of Social Media
660 million registered users
200 million users
Delivering 2B streams/day,
100 million members
Just the Facts, Ma’am
17 million Facebook members
3 million Twitter users
17 million YouTube users
57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
17 Million Canadians…..
….are in the workforce
….have a pension plan
….own life insurance
….have access to recycling
….use wireless services
….have a passport
….filed their taxes online in 2008
Strongest growth
Conversations Engagement
Relationships Authenticity
Transparency
The Novelty’s Over…….
Social Relevance
Getting Started
The Importance of Listening
Strategy
Goals/Objectives
Target Audience
The Competition
Why Social Media…..Versus Something Else?
Tactics
Who
What
How Much
When
Don’t Forget About Content
…..And Measuring Activity
Cross Pollinate
- Insight & information- Domain expertise- Powerful content “engine” - Google loves blogs
Why Blog? ?
Variety is the Spice of Life
• Easy and quick• Real-time Conversations• Multiple purposes• Great listening tool
Why Twitter?
Why YouTube/Video?
- Everyone love videos
- Google loves videos
- Multiple purposes
Canadians Love Watching Videos
Great One-Two Punch
Build Community
Deliver Engaging Content
- Online Resume- Networking/Relationship building- Research- Recruitment/Job Searches- Business Development/Sales- Expanded digital footprint
Why ?
Your Profile
Exercise
LBS, Anyone?
Walk Before You Run
