July 28, 2010
Social Media: Fad or Your Future
Engage in Social Media for Job Searchby Cindy Ludford for the Job Search Circle
Why Should I Learn Social Media
Let’s talk about change… Remember when you were first introduced to the Internet and
E-Mail? How did you feel about it then? How does it impact your day to day life now? Generation Y and Z consider e-mail passe.
Social Media is the fastest growing industry in the United States This equals unsurmountable job opportunities for those who
wish to embrace the change Companies are incorporating Social Media platforms and
requiring proficiency of employees at a rapid pace Social Media provides the avenue for Job Search research
and network development not found in other avenues
What is Social Media?
Social Media makes people and services visible
Social Media allows companies and individuals to exchange information
There are a million different definitions from a million different people, but over at Duct Tape Marketing they say “social media is the use of technology combined with social interaction to create or co-create value.”
Is Social Media a Fad?
Or the biggest shift since the Industrial Revolution?
96% of Millennials have joined a social network Facebook tops Google for weekly traffic in the U.S 1 out of 8 couples married in the U.S. met via social media 78% of consumers trust social media peer recommendations.
Only 14% trust advertisements
It’s NOT A FAD, but rather a fundamental shift in the way we communicate.
Social Media is here to stay!
Years to Reach 50 Million Users
Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years with 1 billion downloads in 9
months Facebook – added over 200 million users in
less than a year
Traditional Advertising Decline
Only 18% of traditional TV campaigns generate a positive ROI
90% of people skip tv ads via TiVo/DVR Kindle eBooks Outsold paper books last
Christmas 24 of the 25 Largest Newspapers are
experiencing record declines in circulation Print industry is scrambling to provide
eCommerce sites due to the drastic decline in hard copy advertising
Social Media ROI
Will still exist in 5 years Social Media spending is expected to increase
from $716M in 2008 to $3.1B in 2014 Social Media spending is growing faster than
any other interactive marketing category 86% of Marketers plan to increase Social
Media budgets in 2010 83% of CMO’s are tracking their number of
fans in Social Media 88% of executives at US non-profits use social
media
Social Media = Branding
25% of search results for the World’s Top 20 largest brands are links to user-generated content.
34% of bloggers post opinions about products & brands.
Do you like what they are saying about your brand? YOU BETTER!
Social Media Platforms
Communication – Facebook, TwitterEducation – Transition Agencies, LHHIM – Instant Messaging, YahooBlogs – Category Specific InformationVideo – YouTubePodcasts – iTunesJob Search – LinkedIn, Career Builder
Social Media Platforms
How Does This Apply to Me?
Increase your visibility online both personally and professionally, but keep them separate!
Listen first, sell second and find out: If your professional Title and skill level is
sustainable Who are the companies to work for based on
current employee opinion Where you can obtain FREE education: YouTube
and other Transitional Organizations Answers to all the other career development
questions you might have
Rules For All Social Media
Separate Personal from Professional Don’t say anything on any site you don’t want
others to repeat or use to interpret your character!
Give more than you receive Don’t flood people with requests for help
Be nice and respectful Negativity and nastiness will get you nowhere. If
you have a complaint, suggest a solution Be accountable for your actions
Facebook – Did You Know?
60 million status updates happen on Facebook daily
If Facebook were a country it would be the 3rd largest
Fastest growing segment on Facebook is 55-65 year-old females
99% of online retailers plan to have a Facebook page by 2011 Imagine what this means for bad customer
experiences! You will know about them and they better be resolved quickly and to the customers satisfaction!
Facebook – Job Search Tips
www.Facebook.comFamiliarize Yourself with the Help Feature at the bottom right corner of the
home page.
Search ‘Create a page’ if you’d like to create a page for a Local Business, Brand, Product, Organization, Artist, Band or Public Figure. Community and Group pages are also available.
Check security settings once a month!
Twitter – Did You Know?
Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative
Dell has attributed over $6.5M in revenue directly to Twitter
91% of online retailers plan to have a Twitter page by 2011
53% of Fortune 500’s have at least one active Twitter account
56% of Twitter users use the service for business purposes
Some of the best discounts, coupons, rebates and contests can only be found on Twitter
Twitter – Job Search Tips
Use Twitter to discover what’s happening right now anywhere in the world.
Use your Twitter account to follow companies, networks, alumni groups, industry experts etc.
Re-Tweet articles of interest that apply to your profession You can Add articles of interest to your LinkedIn and
Facebook pages to draw interest to YOU!
Utilize the ‘Help’ Center for all answers
LinkedIn – Did You Know?
Use LinkedIn to re-connect with professionals, power your career and get answers to your professional questions.
80% of companies use social media for recruitment. 95% of these are using LinkedIn
50% of participants are decision makers in their companies!
LinkedIn – Job Search Help
Just Do It!
Word of Mouth = World of Mouth
We no longer search for the news, products and services. They will find us via Social Media!
“We don’t have a choice on WHETHERWE DO social media,
The question is HOW WELL WE DO it.”- Erik Qualman
Resources
Social Media Revolution 2 – YouTubeSocial Media for Business: 31 Stats and
Anecdotes – Adam Schoenfeld: YouTube
SocialProfitFormula – Don Crowther