Social Media& Healthcare Technology
Thanks for inviting me.
•IOWA DIETITIANS ROCK!
Today’s Objectives Tweet #IDHCC12
• Basic Principles & Benefits of Social Media• Tablet Computers ( such as the iPad) in
Foodservice.• Importance and Role of Mobile Health Apps
to Improve Patient Outcomes
It’s a 2 wayconversation online…
• The term Social Media refers to the use of
web-based and mobile technologies to turn communication into an
interactive dialogue
the internet today
If your not using social media networks you are missing a captive audience
Crowdsource
Poll #1: Social Media Use
How many use or plan on using Facebook in the next year?How many use or plan to use Twitter in the next year ?How many use Blogs?How many use YouTube?How many use LinkedIn?How many use Pinterest?
characteristics?
• Portable• Phones, iPad, Netbook, Laptop
• Personalized• Participatory (user generated
content)• Immediate (text & instant
messaging)
Popular Social Media Platforms
SOCIAL NETWORKS
Social Media in Food Service
Communicate, Collaborate, Interact, Make Informed Decisions, Manage Your Brand,
Mobile
• 83% of American adults have a cell phone
• 6 in 10 adults go online using a laptop or smart phone
• Is the media in your organization formatted for mobile use?
• TEXT MESSAGING & picture taking continue to top the list of ways that Americans use their mobile phones
Web 1.0 vs. Web 2.0
Web 2.0
• User generated content • offers a mechanism for readers to create their own
websites, blogs, message boards, videos, wikis, etc…• Encourage and offer a way to post feedback (rating)• Ease of generating, sharing, and tagging information
Facebook >850 million active usersFacebook User
Hear about my Facebook presence
Visit my FB presence
Fan/Like my FB presence
Visit my website/Purchase products/services
Share with their friends
Poll
• Poll #3• How many of your facilities have a
facebook page?
• Recruit staff- post job openings• Post information on special events,
parties and themes • Hold contests• Solicit feedback• Create campaigns• Recruit volunteers• Create a community to support ( &
market ) your facility
LTc benefits…
• Marketing to your families - show them what you’ve got with pictures, menus, testimonials etc…
• What stands out about your dietary service?• How can you communicate that using social media?• Use social media to get feedback on needs of the families you
serve
Twitter real time communications
Twitter User
Hear about my Twitter presence
Visit my TW presence
Follow my Tweets
Visit my website/Purchase products
RT and #FF to friends
Social Media Exercise
• Take 10 minutes to look over your social media exercise and pick a SM platform- and develop your strategy
• Pick a recorder and reporter ( can be same person).• Report back to the group
How RD’s Use Social Media?
• RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.
Hospitals & Social Media
• Patient blogs• Twitter• Facebook• YouTube• LinkedIn• Four Square
Hospitals & Social Media
US Hospitals that use Social Networking tools• Last Update October 09, 2011 * 1,229 Hospitals total
* 575 YouTube Channels* 1068 Facebook pages* 814 Twitter Accounts* 149 Blogs
• The original one-page list is at: http://ebennett.org/hsnl/
tablets
“iPads and tablets are taking restaurants by storm and improving efficiencies.“
Social Media Supports Health - Text Messaging
• Health (Texting) Programs Work• Txt 4 Baby• Medication Reminders• Txt messages to Facebook & Twitter
Polls
• Poll # 2
• How many of you have a tablet computer such as an iPad
• Poll #3• How many of you use that tablet
computer in your facility?
tablets
✘ Tableside Control✘ Display wines lists
menus etc…✘ Customer orders
food on iPad✘ Customer pays at
the table scans credit card for automated payment
tablets
Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records Billing Family interaction with patients
tablets
✘ Wound care management
✘ Monitor vital signs✘ Patient tracking (RFID
scanning)✘ Accurate and faster
RX✘ Medication
Management
Future of Consumer Health Apps & the Registered Dietitian
• Patient • Providers • Creative Cutting
Edge Professionals
mHealth App Advantages• Helps Client Manage Health• Care Coordination Opportunities• Immediate Exchange of Accurate Objective
Information from Client to Provider• Earlier and More Accurate Diagnosis• Remote Monitoring Opportunities
?????? Questions?
Thanks 4 participating
How did we do? What did you learn? What‘s next? Your call to action
– GO FOR IT!
Follow @nadinekf