Protecting Your Business with Social Media Guidelines & Training
Google+ Social Media LawFacebook.com/SocialMediaLaw@SocialMediaLaw1
Glen Gilmore, Esq. ~ @GlenGilmore
DISCLAIMER & WARNING: NOT Legal Advice
Social Media: “It’s all fun and games…til the lawyers show up….”•You are creating a permanent record•Deleting doesn’t work•You may have a special duty to archive•You may have a special duty to delete
The Law is the Law.
Social Media Law = Protecting Your Brand Truthfulness and Transparency
Who’s Your Regulator?
New Media Requires New Policies
Policies must come with training & supervision
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FTC Revised Endorsement Guidelines:
16 C.F.R. Part 255
•“Material Connection”•“Conspicuous Disclosure”•“Case-By-Case Review”•Policy/Inform/Train/Monitor
Social Media in Hiring and Firing: The Social Media Background Check The Fair Credit Reporting Act
Takeaways: Crisis Mitigation
•The Law is the Law•The Law is Evolving with Social Media•Know Your Regulators•Update Your Policies, Train, Audit