The Four “C’s” of Social Media

No matter what platforms you choose, these four things will keep your strategy moving in the right direction:1. Consistency2. Customization3. Community4. Content

Consistency

Create a Schedule (and stick to it!)

Customization

Set Yourself Apart! Facebook Cover Photo Tabs on Facebook Twitter Background YouTube Skin LinkedIn Header photo

com·mu·ni·ty   /kəˈmyunɪti/ noun, plural -ties.

a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists

Community

It’s Ok to Eavesdrop!

Google Alerts

Almost Anything!

What Should I Post?

Information, News and Announcements Blog Posts You’ve Written Events/Promotions Quotes Stats Industry trends Behind the scenes at your office

Share from Other Pages

Make your content work overtime

Start with an authentic glimpse at something special and unique to your brand.

Use that content creation to inform visitors on your website and boost SEO.

Seek conversations for opportunities to share and interact with visitors to provide customer service and serve as a resource.

Post to Facebook and encourage engagement and action.

Post the photo to Pinterest linking back to your content to drive traffic to your website, increase inbound links and encourage sharing.

Content DON’T’s

DON’T schedule all of your content through 3rd party apps – people can tell it’s not “real”

• DON’T delete things you don’t like – address them

• DON’T go days without posting – you have to be consistent

• DON’T be negative about your brand, your competitors, your city or anything else

• DON’T be that guy at the party – talk about things other than yourself

Content DO’s

DO post consistently and post as often as you have content

• DO put some of your personality behind the content

• DO post with a PURPOSE – you must have a strategy behind the post

• DO respond when people comment, like or share

• DO post photos and video – they are the highest engaged pieces of content

DO…

Spread the Word

Print Materials

Email Signature

Website (above the fold!)

TV Ads

Radio Spots

Fan us on Facebook or Follow us on Twitter for more information!

Outdoor

Anywhere Relevant