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Mindwaves21/09/11Glasgow
twintangibles 2011
social media at work
consulting – strategy - research
Which Do You Know? Which Do You Know?
What is Social Media?What is Social Media?
““It is a mindset of sharing, openness, It is a mindset of sharing, openness, collaboration and communication that collaboration and communication that
is facilitated by technical tools that is facilitated by technical tools that provide for many to many non provide for many to many non
mediated exchange”mediated exchange”
Social Media MindsetSocial Media Mindset• DemocraticDemocratic• InclusiveInclusive• MutualityMutuality• OpenOpen• Reduced barriers to entryReduced barriers to entry• Expectation of return non traditionalExpectation of return non traditional• Challenges conventionChallenges convention• Self regulating and self organisingSelf regulating and self organising• IterativeIterative• Deeply rootedDeeply rooted
TribesTribes
ReachReach
The Long TailThe Long Tail
Products
Popu
lari
ty
"We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."
Josh Peterson - Amazon
What You Once DidWhat You Once Did
Image credit http://www.imageafter.com
You Must Now DoYou Must Now Do
Image credit http://www.imageafter.com
Because you need to Because you need to
Have conversations and build mutual trust
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social media at work
