Definition Of Social Media
Social media includes web-based and mobile based technologies
which are used to turn communication into interactive dialogue
among organizations, communities, and individuals.
Andreas Kaplan and Michael Haenlein define social media as-
“A group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content”.
Social media is ubiquitously accessible, and enabled by scalable
communication techniques.
Purpose of Social media is to keep it up to date.
Classification of Social media
There are six different types of social media:
1)Collaborative projects (e.g., Wikipedia)
2) Blogs and micro-blogs (e.g., Twitter)
3) Content communities (e.g., YouTube)
4) Social networking sites (e.g., Facebook)
5) Virtual game worlds (e.g., World of Warcraft) and
6) Virtual social worlds (e.g. Second Life).
Classification of Social media continued.
The honeycomb framework defines how social media
services focus on some or all of seven functional building
blocks-
a) Identity
b) Conversations
c) Sharing
d) Presence
e) Relationships
f) Reputation and
g) Groups
Most popular Social networking sites and their market shareAccording to ComScore, up to end of November 2011
Unique Visitors %
Google+
MySpace
Others11.7 %
6.6 %
4.6 %
4.2 %
17.8 %
55.1 %
Set-up a Brand page
Acquire fans
Engage them
Sponsored Stories
Social Media Trends
Companies have found that social networking sites like Facebook and
Twitter are great ways to build their brand image. The major uses
for businesses in social media are:
a) To create brand awareness
b) As an online reputation management tool
c) Engagement and Word of Mouth publicity
d) As a lead generation tool to intercept potential prospects
e) Research and CRM
f) Complaint redressal and Feedback
g) For recruiting
h) To learn about new technologies and competitors
i) Small businesses use extensively to promote & sell their products
Case Study 1- By Sanjiv ChoudharyScope of case study-
To create brand awarenessAs an online reputation management toolEngagement and Word of Mouth publicity
As a lead generation tool to intercept potential prospects.
Kraft Foods Ltd.An application developed for smart phone users- Covers:
Brick an mortarClick an mortar
Social mediaMobile Internet
AnalyticsCloud Services
Based on the principles that govern the Social media marketing today i.e.
Co-creationSharing
Monetize
Case Study 2- By Sanjay D’Souza
Scope of case study-
For recruiting
Presented By –Sanjay D’Souza
Social media has become the focus of not only our private lives, but our
careers as well. Websites like Face book, Twitter, YouTube and LinkedIn
have pretty much become a reflection of our daily lives.
Employers have noticed this too. Social media has become the number 1
source of potential employees and talents for employers and recruiting
companies to hire. It is cheap, fast, convenient and one of the best ways to
judge a person’s character.
In a survey carried out by Jobvite earlier this year, it was seen that 92% of
U.S. companies hire through social media websites, more so in websites
such as LinkedIn and Facebook.
Top Social Media Companies
Case Study 2- By Sanjay Prajapati
Scope of case study-
Small businesses use extensively
to promote & sell their products
The future of IT Industry and Marketing is SMAC.
As we know that to achieve a “high” you have party drug called smack, so
is the party drug for the IT Industry and Marketing also called SMAC.
Because people like to have a chilling experience, as they live in The ICE
Age
Information
Communication
Entertainment
Individuals and Companies that recognize this fact and provide a chilling
experience i.e. the party drug called SMAC will achieve “the high” along
with their Target Group, and those who don’t- God save them.
Conclusion
Thank You. Please enjoy.