Social Media Overview
OVERVIEW OF SOCIAL MEDIA
Objectives Include: Gain more interest via social sharing Start a level of engagement with your audiences Improve communication channels Gain exposure to audiences Close communication gaps Increase awareness Continue brand building Drive traffic and support sales
Interacting with Facebook:• Obtain admin access• Create interactive conversations• Update status messages with relevant info,
including company and product updates, links, notes, media clips, testimonials, events
• Encourage comments via postings• Respond to other like pages via Facebook
page to engage others • Manage and drive content creation
Interacting with Twitter:
• Obtain admin access
• Find targeted followers (retailers, media, food product reviewers, consumers, etc.)
• Create discussions, interactions, contest, Tweetups
• Ongoing management similar to Facebook plan
Social Media Client Examples
Social Media Case StudyClient:• Gardener’s
Confidence CollectionAudience• Consumers• Age 25-54• WomenSocial Channels• Facebook• InteractiveResults• 157M consumers• Post views increased
by 5,185%• 76 post views a day
Client examples of SM
• Arbor Terrace – set up 5 Facebook pages, to include the vanity URL and maintenance.
Client Twitter
Pickron Orthodontic Care
Planning for our clients
Imprint Plus
• Develop contest• Trade show support• “Added Life” to
dialogues
Blogging for Business
• Your company online journal• Create the communication plan
– Stay on message– Establish a theme– Have guidelines
• Paint your picture• Secure followers
– Follow and chat– Lively content that engages
Why Should You Blog?
• To show your visitors you are an expert in your field.
• To allow your potential clients to know more about you
• So more potential clients can find you • To help people. When you blog
valuable content, potential clients appreciate it and that will put you one step ahead of your competitors.
• To learn. Blogging forces you to do a lot of research and learn new things about your industry.
• To become a better communicator. • To create / recreate valuable
connections. Potential clients aren't the only ones who will read your blog.
Why Should You Blog?
•To show your visitors you are an expert in your field. •To allow your potential clients to know more about you, and therefore trust you more. •So more potential clients can find you on Google. •To help people. When you blog valuable content, potential clients appreciate it and that will put you one step ahead of your competitors. •To learn. Blogging forces you to do a lot of research and learn new things about your industry. •To become a better communicator. The more you write, the easier it becomes to express your thoughts. Great communication is a fundamental skill when it comes to marketing and sales. •To create valuable connections. Potential clients aren't the only ones who will read your blog. I've built priceless partnerships and friendships with people who found me through my blog.
We’ll never let your hand go…
SINGLE MOTHER’S MINISTRY GOLF CLASSIC
Susan G. Komen Foundation
Southern Flower Show
• Three year client• Third largest show, 40,000 paid • SE media outreach • Award winning campaigns• NY Times, CNN, AJC, all Atlanta
broadcast stations
SOCIAL MEDIA (from AT)
• Continue your initial outreach• Engage in conversations (think of your audience – “daughters”)• Keep fresh, alive and well• Utilize PR efforts; company milestones and info., etc.• Content suggestions for your Facebook page• Tweet suggestions (links/articles)• Working with your contact, we conduct bi-monthly calls to make
recommendations• Simple to implement, yet effective