Orange County Sanitation Districtwww.ocsd.com
Orange County Sanitation Districtwww.ocsd.com
Social MediaSocial Media
Social Media is…Social Media is…
“It is a fancy way to describe the
zillions of conversations people are
having (about you) online 24/7.”
2010
• 350 million active users
• 65 million users access through mobile-based devices.
2011
• 640 million active users
• 200 million users access through mobile-based devices.
In our Service Area…In our Service Area…
1,043,8401,043,840
2010• 75 million active
users • Average number
of tweets per hour 1 million
2011• 175 million active
users • Average number
of tweets per hour 4 million
2010 2011
50 million 100 million
How Do People Get Their News?How Do People Get Their News?
More Americans get their news from the Internet than from newspapers or radio
75% get news via e-mail or updates on social media sites
Changing How Media WorksChanging How Media Works
Response time:Response time:
20 years ago = 24 hours to respond
10 years ago = 4 hours
2010 = 4 minutes
Example 1Example 1
Grand Jury posts report on “Special District Compensation.”
Within 1 hour we had a response and message points on Twitter, Facebook, Posterous, www.ocsd.com and MyOCSD
Example 2
Publication of Ddaze Phuong’s
photo in Fountain Valley Living
Example 3
Successful community relations
Example 4
A new faster way to pitch stories!
Allie’s coming! July 11th!
Website Traffic
January 2011February 2011March 2011April 2011May 2011
18% - jobs58% - direct refer62.76% new visitors
4,2597,3468,8908,2749,314
It puts a human face on government
Bottom-line on Social Media
Successful Communication
To be relevant … you must participate in the conversation where the dialogue is happening. Otherwise the conversation is mute.
Benefits of Social Media