Social Media
Michael Noble
Purpose of this briefing
• What Social Media is• What it can do• Benefits • Not how bss intends to use it
• Special focus: Twitter
What is social media?
• Primarily internet-based tools for sharing and discussing information among human beings.
» Wikipedia
• Web 1.0• Web 2.0
Web 1.0New York Times 12th November 1996
Web 2.0New York Times 4th April 2012
Social Networking
• Benefits– Access to news and information– Engagement with interests
• Hobbies/music/sport• Job searches/weddings/life events
– Friendship– Conversation
Familiar to most of you. 70% accessed in past month
The Tweet
Trending Topics
Followers
• Network specific to Twitter, not based on real life friendships • Find people you find funny or interesting or with whom you
share an interest• Following ≠ Following back• Be funny or interesting or get involved in interests• @handle not real name
Finding people
• People you know to be on Twitter (at least to get you started)• Topics
– Live TV #bgt #apprentice #bbcqt– Live sport #LCFC #MUFC #YNWA #EngvSL #6nations– Current affairs– Jokes
• RTs• Follow Friday #ff• Suggested follows
Comparison
• Mirrors real-life social network
• Uses real names• Mutual connections• Range of activities
• Follow other users regardless of real life connection
• Pseudonymous• Asymmetric follows• Comment and converse
Clients
Tweetdeck
Hootsuite
Echofon
Organisational use
Organisational use
• Promotion of Brand• Customer Service and engagement• Public Relations
How effective is social media?
Terminology
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None
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5
10
15
20
25
Terminology
ClientDefriendingHashtagTrending TopicURL ShorteningBotTroll