SOCIAL MEDIA SCHIZOPHRENIA
A 12-STEP
RECOVERY PROGRAM
BY
By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong
Wednesday, August 17, 11
WHO AM I?
DESPITE A COMPLETE AND UTTER LACK OF MYSTICAL ABILITIES, I WAS ONCE KNOWN AS A...
... SOCIAL MEDIA GURU.
Wednesday, August 17, 11
I’M HERE TO HELP
DO YOU REMEMBER YOUR FIRST SCREENNAME?
HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP #1: BEG FORGIVENESS
YOU’VE ANGERED THE TECH GODS.
HUG A GEEK.
HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 2: CREATE A STRATEGY
HOW MUCH TIME DO YOU ACTUALLY NEED?
WHAT’S YOUR GOAL?
HOW DO YOU MEASURE IT?
Social Networks23%
Games10%
Email8%Portals
4%IM4%
Search3%
Entertainment13%
“Other”34%
Wednesday, August 17, 11
STEP 3: REDUCE ACCOUNTS
HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE?
THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT)
ARE ANY REDUNDANT?
DO THEY ALL WORK TOWARDS YOUR GOAL?
WORSE: CAN YOU BE YOU ON ALL OF THEM?
HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 4: POST UPDATES EFFICIENTLY
WHAT TOOLS ARE YOU USING?
HINT: A BROWSER JUST ISN’T GOOD ENOUGH.
HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 5: USE AGGREGATORS
ONE SOURCE
ONE POST
LOTS OF REACH
HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 6: HIRE HELP
BRUCE WAYNE HAS ALFRED.
ELLEN HAS THE INTERNS.
WHY CAN’T YOU GET SOME HELP TOO?
HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 7: USE BETTER TOOLS
USE THE RIGHT TOOL FOR THE RIGHT JOB.
ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY.
HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 8: LIMIT EXPOSURE
WHAT IS YOUR TIME WORTH?
HOW MUCH HAVE YOU WASTED SO FAR?
HOW MUCH MORE ARE YOU WILLING TO WASTE?
HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 9: CREATE REPORTS + GOALS
WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS.
CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING.
HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/
Wednesday, August 17, 11
STEP 10: MEASURE YOUR SUCCESS
USE YOUR REPORTS.
REALLOCATE YOUR TIME.
ACTION TRUMPS PLANNING.
HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 11: KNOW YOUR LIMITS
LIMIT IS NOT A DIRTY WORD.
LIMITS CREATE SCARCITY AND OPPORTUNITY.
HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
STEP 12: SHARE WHAT YOU KNOW
IF YOUR FRIENDS AREN’T UP TO SPEED, YOU’RE THE ONLY ONE WHO CAN HELP.
HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11
ONE LAST THING...
Wednesday, August 17, 11
NOBODY WINS IF YOU STOP CREATING
Wednesday, August 17, 11
THANK YOUFIND ME AT:
IAMNICKARMSTRONG.COM
BY
By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong
Wednesday, August 17, 11