J ILLIAN HEGNAMIRANDA JAYNES MATT ALEXANDERBENTLY HAYNES
Social Media Tactical Business Action Plan
Existing Presence
Twitter (2,102 followers, 2,475 tweets, and 462 following)Wordpress (last updated on February 27th, 2013)Library Portal (includes a catalog search, news & information,
calendar, hours of operation and other resources for students)
Campus Guides(The page has a count of 1, 340 visitors)
Project Visualization
At least a 15% increase in visitors to the library
10% increase in monthly library checkouts5% increase in checkout volume (how much
each person is checking out)25+ shares, retweets, favorites etc. on social
media /month
Project Visualization
Print Ad - Takes you to the the app- Brings you to facebook and twitter- Visibility for the library - Capture student attention
Project Visualization
Twitter:At least one post per day that shows a book,
music, movie, or script that the library has available in order to expand students’ idea of what the library has available to them.
Project Visualization
App for the Library- Connect through the print ad via QR Code- Up-to-date school related info for a richer
school experience- Keeping you tapped into what is current at
the library- Multiple device functionality
