#BDF2013#BDFOpenStudios
@ampleeuk
Amplifying your message online [email protected] | www.amplee.co.uk
Social Media for Start Ups
Mary-Ann
Digital Marketer10 years in marketingSocial Media Strategist
Amplifying your message online [email protected] | www.amplee.co.uk
Today…
Amplifying your message online [email protected] | www.amplee.co.uk
1) Why social media marketing?
2) Working out which social media platforms to use
3) Setting up your business presence on social media
4) Using social media platforms to drive traffic to your website
5) Managing your social media platforms with ease
6) Video
7) Questions
#SMtips
Contrary to popular belief,
social media wasn’t designed for…
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Why Social Media& does it apply to me?
Amplifying your message online [email protected] | www.amplee.co.uk
GovernmentOrg
Event
CreativeNot forProfit
Student
EntrepreneurInnovator
Amplifying your message online [email protected] | www.amplee.co.uk
Localbusiness
Tech provider
Start-up
Are you trying to connect
with people?
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Not forProfit/ Charity
Existing donorsNew donors
Volunteers
Public - awareness
Amplifying your message online [email protected] | www.amplee.co.uk
Employers
Sell your talentShowcase your work
Collaborate
Creative
Amplifying your message online [email protected] | www.amplee.co.uk
Sell outside of BrightonAttract custom online
Highlight your reviews/recommendations for new business
Find new staff
LocalBusiness
Offer a new service
Amplifying your message online [email protected] | www.amplee.co.uk
Collaborate
Networking with the rightpeople
Investment eg. crowd-funding
Customer research
Start Up
Amplifying your message online [email protected] | www.amplee.co.uk
YES!
… the answer is almost always...
Amplifying your message online [email protected] | www.amplee.co.uk
VIDEOThe Benefits of Social Media
Amplifying your message online [email protected] | www.amplee.co.uk
VIDEO
Google gives good credit to the big
players…
Amplifying your message online [email protected] | www.amplee.co.uk
VIDEO
…so it makes sense to build up your presence on some of these top sites.
VIDEO
The Benefits…
Amplifying your message online [email protected] | www.amplee.co.uk
Social Media Examiner
Industry Report 2013
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Website & email marketing should be a priority
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Social media should be integrated into your wider
marketing efforts
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Your website should feel social and
all of the good stuff should originate there…
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Make your blog 1st priorityBy regularly posting useful information, you’re creating a
draw to your website (plus Google likes sites to have regularly refreshed content – helps with SEO)
Aim to blog at least once a week.
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Own your social presenceReserve your name on
everything
Amplifying your message online [email protected] | www.amplee.co.uk
Step 1
WHO?Who are you trying to connect
with?
Amplifying your message online [email protected] | www.amplee.co.uk
Step 2
WHAT?What are they likely to want?
Amplifying your message online [email protected] | www.amplee.co.uk
Determine the type of content for your website & social media
Step 2
WHERE?Determine the social sites
they are likely to use.
Amplifying your message online [email protected] | www.amplee.co.uk
Step 3
Amplifying your message online [email protected] | www.amplee.co.uk
Which Social Media platforms to use?
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Largest social network in the world
Targeted advertising – low cost for SMB’s
9 out of 10 people are on Facebook
‘Graph Search’
50% women 50% men. Average age 34 years
Amplifying your message online [email protected] | www.amplee.co.uk
Great for creating a community of existing customers, partners, employees and ‘friends’
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Second largest social media network
Targeted advertising – Promoted Tweets
1 million new users every day
Fast moving source of information with wide appeal. #hashtags connect people / group
topicsMost users have double the amount of ‘followers’ on Twitter as ‘friends’ on Facebook
49% men 51% women. Mostly 18-39 year olds.
Amplifying your message online [email protected] | www.amplee.co.uk
Great for reaching new audiences, niche markets, for new business acquisition, networking, online PR, forming new partnerships.
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Third largest social media network
Average age of user 28 years, 67% male - technical, engineering, web development, marketing
170 million users (5th of Facebook)
Being on Google+ impact your Google search results
It’s only going to grow! So it is beneficial to have a business page and get involved earlyStarting out? Replicate Tweets or Posts that have done well. Post to your blog.
Amplifying your message online [email protected] | www.amplee.co.uk
Good for niche communities, to show your expertise, to collaborate & benefit your Google search results
Amplifying your message online [email protected] | www.amplee.co.uk
You want to reach a very niche market (FB)
New business if your main focus (FB)
Time and resource is limited
These top 3 sites might not be a priority
if…You want to reach professionals
Your target audience and demographics don’t match the social network
Amplifying your message online [email protected] | www.amplee.co.uk
Amplifying your message online [email protected] | www.amplee.co.uk
Biggest professional network
Professionals 60% male 40% female, between 25-55 years
225 million users globally
Connect with experts in their field/ show your expertiseGet introductions to the right people
Find team members & employees
‘Networking’ – 6 degrees of separation - there is always a friend of a friend
Amplifying your message online [email protected] | www.amplee.co.uk
Great for recruitment, get introduced to the right people, good for new business development – a good platform to sell yourself
Amplifying your message online [email protected] | www.amplee.co.uk
Other top performing social sites
- Second largest search engine after Google
- Great for your SEO (search rankings) - Video is the most shared content on the
web- Very personable - face to face with
audience
- 3rd best social site to drive traffic to your website
- Foodies, trends, fashion, photography, hobbies- Younger 18-29 yrs
- Photography, travel, fashion, home-made/ crafts
- 18 mil users per month- Film-makers, animators, high-end show-
reels
Amplifying your message online [email protected] | www.amplee.co.uk
Websites that have a great ‘social feel’Check out…neilson.co.uk
brightondigitalfestival.co.ukzerogmedia.co.uk (video
diaries)be-my-guest.com (blogs)
Amplifying your message online [email protected] | www.amplee.co.uk
Keywords in Bio
Web address & contact details prominent
Professionally branded& designed
Let people know what to expect if they follow youin ‘About’
Page/Profile
Amplifying your message online [email protected] | www.amplee.co.uk
Awareness
Engagement
Action
People online
My beautifully presented social media funnel!
Amplifying your message online [email protected] | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
Amplifying your message online [email protected] | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
• Engage with followers. Ask
• questions. • Post content that
provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.
Amplifying your message online [email protected] | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
• They click through to your website, purchase, sign-up to newsletters for eg. through your social media
• Engage with followers. Ask
• questions. • Post content that
provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.
Amplifying your message online [email protected] | www.amplee.co.uk
Awareness
Engagement
Action
#SMtip
Include links to your website & blog
wherever possible
Amplifying your message online [email protected] | www.amplee.co.uk
Awareness
Engagement
Action
• Link back to a blog post
• Link back to a relevant product/ service
Amplifying your message online [email protected] | www.amplee.co.uk
Content goes into one Inbox/ web app
Stock up & save for laterSave links as you go, fromany device
Amplifying your message online [email protected] | www.amplee.co.uk
Schedule posts & tweetsweeks in advance
Manage everythingon the go
Web browser extensions - click to Tweet/Post
Listen to conversations – track keywords in Twitter lists
Amplifying your message online [email protected] | www.amplee.co.uk
• Most social sites show you page analytics• Use Campaign Planner in Google to track click
throughs through Google Analytics
Analytics
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Don’t rate your success just on the number of followers / Likes
Amplifying your message online [email protected] | www.amplee.co.uk
#SMtip
Promote your social sites on other media & cross pollenate
them
Amplifying your message online [email protected] | www.amplee.co.uk
How not to ‘network’…(VIDEO: Mitchell and Webb
‘Brain Surgery’)http://goo.gl/mQ3eba
- Don’t assume people want to be sold to- Customers want to be understood, not sold to
- Don’t just broadcast on social media, start a friendly conversation
- Be interesting and not salesy (80% topical 20% your business)
- Just a tap on the shoulder to let them know you’re there
Amplifying your message online [email protected] | www.amplee.co.uk
Connect with Mary-Ann @ampleeuk
http://www.linkedin.com/in/mjohnn