SOCIAL MEDIA: TO DO OR NOT TO DO?Dr Bex Lewis @drbexl #EFAC14
Director, Digital FingerprintResearch Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University
October 2014 for https://www.wycliffe.orghttp://www.slideshare.net/drbexl/social-media-to-do-or-not-to-do-for-wycliffe
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
https://twitter.com/drbexl
Let’s “tweet” each other… “Let’s Tweet Each Other”
http://youtu.be/MpIOClX1jPE
SOCIAL Media
Human Beings at machines, not “are machines”
Image Source: Stockfresh
"If you want to build a presence in the social media platform, then you need to be
present." - @unmarketing
A moral panic may be defined as an episode, often triggered by alarming media stories and reinforced by reactive laws and public policy, of exaggerated or misdirected public concern, anxiety, fear, or anger over a perceived threat to social order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research-Companion-to-Moral-Panics-Intro.pdf
Image Credit: Stockfresh
https://twitter.com/LeistCatalano/status/473076349394255872/photo/1
Right back to Socrates…
This discovery of yours will create forgetfulness in the learners' souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves…you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing. (Phaedrus, Benjamin Jowett trans.)
http://bigthink.com/learning-from-the-past/socrates-wouldnt-trust-the-web-should-we-trust-him
Image Credit: Wikipedia
John Wesley
“I look upon the world as my parish.”
http://en.wikipedia.org/wiki/File:Jwesleysitting.JPG
@drbexl
[If we are…] means by which God communicates and reveals himself through his Spirit, then our blog posts, status updates, tweets, artistic images, and online comments should be products of a life transformed by Christ and indwelled by his Spirit. As restored image bearers, our online presence and activity should image the Triune God.Byers, A. Theomedia (2013, 196)
What does this mean for us?
A Disciple is one who, by following Jesus, grows in their faith in Christ and in so doing models and teaches Christians the precepts of the Bible, prayer, doctrine, relationship, Christian living, service, and worship, to name the main ones.http://www.discipleshiptools.org/pages.asp?pageid=65405
@bigbible #digidisciple
Carl Medearis
Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
Cris Rogers
We need to spend time in his presence and then we will have something to say.
The Big Questions
•Why•Where•When•What •Who
•To achieve what?
•How do the digital tools help achieve this?
WHY?
Image Credit: The Worship Cloud
Saint Teresa of Avila (adapted by Meredith Gould, 2010)
Christ Has No Online Presence but Yours
Christ has no online presence but yours,
No blog, no Facebook page but yours,
Yours are the tweets through which love touches this world,
Yours are the posts through which the Gospel is shared,
Yours are the updates through which hope is revealed.
Christ has no online presence but yours,
No blog, no Facebook page but yours.
http://churchsocmed.blogspot.co.uk/2012/06/christ-has-no-online-presence-but-yours.html
Understand the Culture
Image Credit: Bex Lewis, Morocco, 2014
http://youtu.be/zxpa4dNVd3c
Networks of Networks
We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love
(Drescher, 2011, 127)
Who might read it?
•God•Parents•‘The kids’•The newspaper•Your worst enemy
Image Credit: Stockfresh
H.A.L.T.
If you are Hungry, Angry, Lonely or Tired, step away from the keyboard/keypad and deal with that issue first. http://redcatco.com/communication/stop-posting-social-media/
@BenjaminEllis
Think of the Consequences
It seems obvious, but sometimes that anger isn’t apparent until we see the hurt reaction from our unintended victims, and by that point the damage is done, with the evidence there for all to see. And no, deleting the tweets later doesn’t help (hello Kanye West). At best you are going to end up looking a bit silly.http://redcatco.com/communication/stop-posting-social-media/
@BenjaminEllis
http://bigbible.org.uk/2012/10/evangelism-through-story/
Image Credit: Andrew Flynn
Image Credit: Purchased Stockfresh
Social Media: More than the cherry on the cake!
WHERE?
OPENING THE TOOLBOX
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
http://www.maylor.net/2013/08/25/social-media-explained-for-churches
Image Credit: Landingnet.co.uk
8 Essentials for Twitter
1: 140 Characters
Train Tweets
2: Followers
3: Bio
https://twitter.com/wycliffeuk
https://twitter.com/biblesummary
https://twitter.com/Natwivity
4: RTs, MTs & HTs
RTs, MTs and HTs
5: #Hashtags
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
http://anglicanmemes.com/2013/03/25/the-church-of-england-goes-to-hollywood-the-best-of-churchofenglandfilms/
6: Trending Topics
29/09/14: 13:58
7 : Verification
8: It’s good for…
• New connections via shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing good resources• Sharing pithy statements/quotes• Being “polemical”
P.S. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/
8 Essentials for Facebook
1: Personal Profile
2: Write on Walls
3: Pages
https://www.facebook.com/DigitalBible/info
Facebook Insights
4: Groups
5: Events
6: The Like Button
‘Amongst Friends…’
How do you feel about these?
7: Age/Gender
http://www.socialbakers.com/facebook-statistics/germany
8: Help!
9 Thoughts for YouTube
http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic
1: Search
YouTube: “How To Read the Bible”
https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
2: Popular?
http://www.youtube.com/watch?v=FpmM02IE6oI
3: Everyday Tools
Go to: http://www.youtube.com
4: Sign Up
5: Upload
https://www.youtube.com/upload
https://support.google.com/youtube/topic/2888648?hl=en-GB
6: Channel
https://www.youtube.com/user/URCUK
7: Playlist
8: Comment
9: Simple ideas for Video
•Think of the STORIES you have to tell, and how you might tell them –• Events: Before/After• Sermons: Quick Overviews/Responses
• People & Their Lives• What can you “How To”?
8 Thoughts re: Blogging
1: Blog Characteristics• A reverse diary (most recent entry first) • A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone
2: Ideas for Content
• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites) etc.• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts
3: Get Inspired…
http://www.hongkiat.com/blog/web-design-trends-2014/
5: Think About
•Who are you blogging for?•How often can you blog?•What style of blog will you use?•What content can you produce?•What do you want Google to find?•Who else can you bring on board?
https://wordpress.com
http://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple
6: Wordpress
7: Tumblr
http://bigbible.tumblr.com
http://youtu.be/8j-Iy8fP0Ek
8: Sermon vs Blog?
The Visual…
http://www.pinterest.com/search/pins/?q=youth%20work
http://instagram.com/drbexl
Image Sources, e.g. • FREE• http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://www.freebibleimages.org • PAID• http://theworshipcloud.com (Christian)• http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more
WHEN?
1 : Hootsuite
http://www.slideshare.net/drbexl/daily-twitter-workout
2: Buffer
http://www.google.com/alerts
https://ifttt.com/myrecipes/personal
WHAT?
Think about
•Keywords•Humour•Vulnerability•Authenticity•Stories
Principles of Good Engagement
•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
Image Credit: Stockfresh
WHO?
Your audience•Who are you interested in reaching/listening to?
•What ‘problems’ are you seeking to solve for them?
Image Credit: Purchased Stockfresh
All devices: “responsive” design
http://youtu.be/AyV7ll85MqU
Agree ‘a voice’
Don’t forget…
@drbexl @digitalfprint @digidisciple