Social Networking Web 2.0
Revolution
Doug CorneliusComplianceBuilding.com
Doug
Agenda• Me• The Revolution• Blogs• Facebook• Twitter• LinkedIn• Risks and Polices
SharePoint 2007
Excited Utterances
Strategic Legal Technology
Social Media Risks and Rewards
Doug:•Lawyer•Client•Legal Administrator•Blogger
It's Not that Different
Social Networking
Social Networking
Social Media
Social Media
EvolutionNot
Revolution
Web 1.0
Web 1.5
Web 2.0
What's Different?Easy No html or code
Interactive Web pages are no longer read only
Proactive Web pages will notify you when there is new information
Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
Types of Web 2.0
Communication:
Social Networking:
Collaboration:
User-Generated:
Audience Poll
Adoption Curve
http://bokardo.com/archives/weak-ties-and-diversity-in-social-networks/
http://andrewmcafee.org/2007/11/how_to_hit_the_enterprise_20_bullseye/
Metcalfe's Law
Metcalfe's Law
Reed's Law
Adoption Curve
Adoption Curve
Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
307 Million
400 Million users
1,176 Million
1,335 Million
Adoption Curve
Adoption Curve
Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
http://mashable.com/2010/03/18/twitter-infographic/
What hath God wrought? Samuel Morse: 22 characters
Mr. Watson, come here, I want to see you. Alexander Graham Bell: 41 characters
That's one small step for man, one giant leap for mankind. Neil Armstrong: 58 characters
Adoption Curve
"Mr. Watson-- come here. I want to see you."
Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
Adoption Curve
Why Use Web 2.0?1. Web Presence
2. Monitor and Guard your Brand
3. Connect with Peers and Clients
4. Knowledge Sharing
Monitor
Ability to Damage
Facebook with your Boss
Viruses
Confidential
Confidential
Policies for Web 2.0• Maintain Confidentiality• Securities laws • Financial Performance• Identify yourself• Disclaimers• Be respectful • Anonymous Contributions• Use of logos or service marks• Copyright
Monitor Web 2.0
• Employees must register blogs
• Employees must register twitter
• Subscribe to employee blogs
• Monitor your name and
company
Where to Find Doug• ComplianceBuilding.com
• LinkedIn.com/in/dougcornelius
• Twitter.com/DougCornelius
• DougCornelius.com
• flickr.com/photos/dougcornelius
• LibraryThing.com/catalog/dougcornelius
• delicious.com/dougcornelius
• Wired.com/GeekDad